Amy Evans

At BestReviews, I head the SEO updates initiative for the Expert Shopper division. This project includes adding related keywords; optimizing URLs, headers, article titles, meta titles and meta descriptions; replacing outdated and out-of-stock products; updating the product lineup with newer, trending products; adding internal links, affiliate links and product images; as well as analyzing competing pages and identifying content gaps. I also write and pitch a variety of Expert Shopper articles, including news, deals and featured content.

At Honest Brand Reviews, I wrote research-driven product reviews for e-commerce businesses, featuring brand values, pros and cons, bestselling products, deals and promotions, as well as shipping and return policies. At Glam, I wrote women's lifestyle content, specifically beauty and hair pieces.

As an Executive Editor at BobVila.com, I oversaw commerce content updates for home, DIY, and gardening products. I managed a growing content library and publishing workflows, coordinating with a team of writers, editors, and SEO analysts. Initiatives included buyer's guide outline development and consumer research; editing and developing SOP documents; defining KPIs, revenue tracking, monitoring product inventories; and assessing HTML and text formatting in WordPress.

I assisted the Editor in Chief and Executive Editor throughout the stages of publishing for BobVila.com, from article planning to publication. Responsibilities included researching product topics and creating SEO-driven article templates; editing and developing SOP documents; corresponding with writers and editors, offering guidance on articles in progress; editorial quality assurance; assessing HTML and image content for WordPress drafts; approving articles for publication and updating existing articles through the Amazon Associates program.

As leading editor, I managed an expanding team of writers and editors as Growth Commerce increased content output and ventures into new areas of e-commerce retail. My previous role as Content Manager involved building viewership and engagement for in-depth brand reviews, which I continue to oversee as our site cultivates affiliate partnerships. I oversaw hiring, training, article research and outline development, editorial QA, and SEO-focused publishing on WordPress. Review content involved in-depth research on brand origin stories, bestselling products, customer reviews, promotions, shipping and return policies, and examining brands through a lens of analytical reflection.

I managed a team of writers and oversaw content creation for a review website on new and emerging e-commerce brands. Responsibilities included hiring, training, and guiding writers on technical and stylistic requirements; editorial quality assurance; SEO research and article template creation; assessing formatted articles on WordPress; managing and publishing affiliate content; editing and developing SOP documents; and maintaining operations through CMS.

I crafted literary study guides including chapter summary and analysis; characters; settings; symbols and symbolism; themes and motifs; point of view; language and meaning; structure; quizzes and homework help. The study guides are developed for use by teachers and students at the high school and undergraduate level.

I worked with Kobo authors, responding to their questions and offering insight on self-publishing. I wrote creative content for the Kobo Writing Life blog pertaining to the craft of writing, the business of self-publishing, author tips, and resources.

I engage in literary discussion with students on notable and curriculum-based novels to develop their scholarly writing skills and tools of literary analysis. Through eNotes' online educational community, I address homework questions asked by thousands of students across North America. This is a part-time role.