Amy Ferguson
Guilford
Summary
Senior account manager with proven ability to make strategic decisions and drive innovative solutions. Achieved a 400-fold increase in app usage through successful campaign management. Expertise in budget optimization and data-driven strategies enhancing brand visibility and growth. Committed to mentoring and developing junior team members.
Overview
20
20
years of professional experience
Work History
Senior Account Manager
Option A Group
Centerbrook
10.2023 - Current
- Oversee planning and execution of digital, graphic design, and video production projects, ensuring successful campaign delivery.
- Create scopes of work and cost estimates for brand campaigns, recommending creative solutions to optimize budgets.
- Collaborated with clients to extend content usage across platforms, focusing on specific KPIs.
- Upsell and propose innovative solutions to enhance brand visibility and campaign impact.
- Managed Royal Caribbean Group's Environmental Video Campaign, achieving 400 times normal app usage in one day.
- Schedule and coordinate production shoots, ensuring timely footage delivery and post-production processing.
- Streamline project workflows by coordinating cross-functional teams for efficient execution.
- Evaluate client needs to drive strategic recommendations for campaign growth.
Campaign Marketing Consultant
NBC Universal, Sports and Entertainment & CNBC
New York
11.2010 - 10.2023
- Executed promotional strategies for shows using metrics to enhance on-air placement and boost viewership for major events and series.
- Developed strategic graphics for promotional shirt giveaway, achieving a 16% increase in weekly tune-in ratings.
- Managed internal communication with stakeholders, prioritizing tasks and scheduling commercials to support new streaming platform launch.
- Implemented linear network plans, showcasing quick decision-making and project management skills for successful promotional campaigns.
Senior Merchandise Project Manager
A+E Television Networks, A+E, History/Bio Channel, Lifetime
New York
06.2006 - 11.2015
- Executed merchandising strategy, ensuring clear communication with internal clients and stakeholders.
- Established client relationships through tailored marketing materials for sales trips, award shows, and television premieres.
- Authored sales collateral and coordinated promotional events to boost brand visibility.
- Achieved promotion from Campaign Marketing Consultant to Ad Sales Marketing and Promotions Manager.
Project Manager, Nickelodeon Creative Advertising
Nickelodeon
New York
03.2013 - 08.2014
- Oversaw production of custom on-air advertisements, digital campaigns, and events for national ad sales brands, ensuring seamless execution.
- Managed $500K Nestle/Nesquik campaign by collaborating with cross-functional teams to define project scope and meet deadlines.
- Achieved cost-effective production through efficient budget management across various advertising mediums, maximizing ROI.
- Directed project timelines to ensure successful and timely campaign delivery.
Ad Sales Account Manager, Client Services
AOL, StudioNow
New York
05.2011 - 02.2013
- Orchestrated client budgets and timelines to ensure seamless delivery of innovative digital campaigns.
- Produced a $600k long-form digital story on technology, showcasing advanced upselling strategies.
- Exceeded quarterly revenue targets by achieving $1M in upsold projects, including long-form shows.
- Strengthened client relationships to foster continuous collaboration and project success.
Education
BA - Communications and Media Studies
Fordham University
Bronx, NY05.2000
Skills
- Content strategy
- Cross-functional coordination
- Data-driven decision making
- Partnership development
- Customer relationship management (CRM)
- Effective communication
- Problem solving
- Project management
- Budget optimization
- Campaign analytics
- Client relationship management
Websites
Timeline
Senior Account Manager
Option A Group
10.2023 - Current
Project Manager, Nickelodeon Creative Advertising
Nickelodeon
03.2013 - 08.2014
Ad Sales Account Manager, Client Services
AOL, StudioNow
05.2011 - 02.2013
Campaign Marketing Consultant
NBC Universal, Sports and Entertainment & CNBC
11.2010 - 10.2023
Senior Merchandise Project Manager
A+E Television Networks, A+E, History/Bio Channel, Lifetime
06.2006 - 11.2015
BA - Communications and Media Studies
Fordham University