Amy (Fewox) Vogel
Marketing Professional & Brand Manager
Las Vegas,NV
Summary
Proactive marketing leader with over 12 years of expertise developing, deploying and strengthening engagement strategy and brand marketing campaigns and tactics. Adept project manager with the ability to oversee multiple high-profile tasks from initiation to completion, meet tight project deadlines, and find creative solutions to any issues that arise within the process. Experienced manager able to guide a team in the planning and execution of marketing campaigns, media placements, promotions, and the development of PR and grassroots efforts to raise brand awareness and drive consumer engagement. Collaborative team player skilled in successfully communicating needs and results to a cross functional team and shareholders from different disciplines.
Overview
12
12
years of professional experience
Work History
Senior Strategy Consultant
Concentrix (acquired PK Global)
USA, Remote Based
06.2021 - Current
- Concentrix Catalyst is the experience design and engineering team of Concentrix.
- Contracted to fill a fulltime staff position within the Research & Insights department at Microsoft since July 2021.
- Work concentrated around business and communications support for the M365, Microsoft Teams, Security, Compliance and Identity business research teams at Microsoft and the Social Intelligence research discipline team.
- Specific duties include: (1) leadership support for fiscal year strategy planning and core priority team communications; (2) rhythm of business management for weekly team and leadership meetings; (3) team budget management; (4) team culture development for team virtual connection opportunities, D&I focused team discussions/events, and learning and development trainings; (5) team communications for monthly business research newsletters and leadership ghost writing for team and stakeholder emails and/or research trend write-ups; (6) research project support and data/finding analysis and stakeholder reporting.
Advertising Account Manager
MGM Resorts International
Las Vegas, NV
08.2018 - 08.2020
- Collaborated with the property marketing team to develop marketing campaigns and manage advertising strategies for property activations, promotions and events put in place to increase room occupancy and heighten property brand awareness.
- Liaison between property clients and internal agency team.
- Ensured all communication, timelines and overall client marketing and advertising needs were met in a timely manner.
- Provided creative direction to the internal agency design, media, broadcast, photography, social media, and direct marketing teams.
- Acted as the agency brand watchdog on client's behalf to ensure that brand standards are met for each advertising and collateral piece developed.
Sales Marketing Manager
Cirque Du Soleil
Las Vegas, NV
02.2017 - 08.2018
- Role expanded to Sales Marketing Manager with focus shifted to developing sales (B2B and B2B2C) marketing strategies both in-market and out-of-market for the entire Portfolio of Las Vegas based Cirque du Soleil shows.
- Responsible for creating marketing tactics and collateral for each sales segment - Domestic & Leisure Sales; International Travel & Tourism Sales; and Group & Corporate Sales.
- Worked to foster strategic planning across the Marketing and Sales teams to ensure that all in-market Portfolio and individual show campaigns aligned with pre-arrival/advance sales strategies.
- Managed and tracked the Sales department budget.
Show Marketing Manager
Cirque Du Soleil
Las Vegas, NV
08.2015 - 02.2017
- Marketing lead for two Las Vegas resident shows – Mystère at Treasure Island and Zarkana at Aria Resort and Casino.
- Responsible for developing the annual marketing plan for both shows, including promotions, advertising and media placements (in market and feeder markets).
- Developed long lead marketing campaigns to prepare for year over year soft periods in show occupancy, including market wide ticket offers, promotions, sales tactics, event exposure, media placements and/or trigger campaigns, property marketing activations and artist appearances.
- Managed and tracked all show marketing and public relations expenses.
- Brand manager for all show artwork, collateral, digital and broadcast pieces.
- Worked in tandem with the Cirque du Soleil marketing team and each hotels' marketing and digital/ social media teams to create tactics to help drive show revenue and spread awareness.
Caesars Palace Marketing Manager
Caesars Entertainment
Las Vegas, NV
11.2014 - 08.2015
- Developed and implemented property marketing and non-gaming amenity support for all hotel, entertainment and food & beverage partners at Caesars Entertainment's flagship property.
- Provided on property brand support and managed brand message across all marketing channels (online, email, video, static signage, promotions, printed collateral, media ad placements).
- Collaborated with property operations teams to understand marketing support necessary for revenue generation while maximizing the efficiency of property marketing budgets.
- Worked closely with various marketing support teams (Public Relations, Social Media, Digital, Hotel Performance, Studio and Brand) to brainstorm, coordinate and execute marketing plans, events, promotions and initiatives put in place to drive brand awareness and revenue.
Marketing & Publicity Manager
Kroenke Sports And Entertainment
Denver, CO
08.2012 - 11.2014
- Developed in-house and local marketing/promotional strategies for the concerts and events booked at Pepsi Center, Paramount Theatre, Dicks Sporting Goods Park and 1STBANK Center in and around Denver, CO.
- Provided strategic media planning, rate negotiation and media placement as needed for venue shows and tours.
- Managed the entertainment marketing budget and controlled show media expenses.
- Generated publicity and continuing interest in all venues to create increased ticket sales and revenue for the company.
Director of Marketing and Public Relations
IHeart Media
Las Vegas, NV
08.2009 - 06.2012
- Led the marketing and strategic planning for a Las Vegas radio cluster comprised of three stations of varying demographics and formats. Stations included: Sunny 106.5 (KSE), 95.5 The Bull (KWNR) and My 93.1 (KPLV).
- Developed on-air and online promotional contests, third party events, listener reward programs and community outreach initiatives while adhering to each station's predetermined marketing goals and branding objectives.
- Managed a team of seven Marketing department employees.
- Worked with all employees within the Sales, Programming, Traffic and IT departments to create a healthy working environment and fusion between teams.
Education
Bachelor of Arts - Journalism
University of Nevada, Reno
Reno, NVSkills
- Marketing strategies and campaigns
- Brand positioning and standards
- Creative direction
- Digital and print content creation
- Media rate negotiation
- Development of sales materials
- Vendor management
- Team leadership
- Team communications
- Market research & data analysis
- Public and media relations
- Social Media management
- Development of promotional concepts
- Budget management and allocation
- Project planning and development
- Marketing campaign data analysis
- Content development and storytelling
Websites
Timeline
Senior Strategy Consultant
Concentrix (acquired PK Global)
06.2021 - Current
Advertising Account Manager
MGM Resorts International
08.2018 - 08.2020
Sales Marketing Manager
Cirque Du Soleil
02.2017 - 08.2018
Show Marketing Manager
Cirque Du Soleil
08.2015 - 02.2017
Caesars Palace Marketing Manager
Caesars Entertainment
11.2014 - 08.2015
Marketing & Publicity Manager
Kroenke Sports And Entertainment
08.2012 - 11.2014
Director of Marketing and Public Relations
IHeart Media
08.2009 - 06.2012
Bachelor of Arts - Journalism
University of Nevada, Reno
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