Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Amy Flory

Fulshear,TX

Summary

High performing leader with 25+ years' experience in the medical industry who is known for strong leadership, sales training, sales growth, buy & bill business acumen, a strong focus on customer satisfaction, and extensive ophthalmic clinical knowledge.

Overview

24
24
years of professional experience
1
1
Certification

Work History

Associate Director, Professional Affairs- Dry Eye & Glaucoma

Bausch & Lomb
10.2024 - Current
  • Managing top KOL talent through ongoing commercial and marketing activities.
  • Discovering and developing new influential talent.
  • Collaborating with brand teams to execute advisory boards and assist with brand planning.
  • Organizing regional and national peer-to-peer education programs.
  • Identifying and managing educational opportunities in teaching institutions.
  • Managing ophthalmic and optometric sponsorship opportunities in the central region.
  • Leading KOL mapping and segmentation project to enhance professional strategy.

Senior Director Commercial Training- Retina Buy & Bill

Regeneron
06.2023 - 10.2024
  • Collaborated with senior sales leadership and marketing to align training curriculum with the company’s strategic imperatives and field training needs.
  • Recruited top ophthalmology training talent and enhanced commercial training productivity.
  • Effectively managed and executed training curriculum for new product launch.
  • Completed total overhaul of the foundational training modules to reflect post launch priorities.
  • Successfully partnered with third party company to interview internal stakeholders, analyze feedback, and develop custom sales skill training based on the unique needs of the ophthalmology business unit.
  • Worked with KOLs to create retinal imaging training designed to enhance clinical trial knowledge and boost confidence in field delivery.
  • Improved budgetary spending by identifying cost saving opportunities and introducing new vendors.

Northeast Regional Sales Manager- Retina Buy & Bill

Abbvie
07.2021 - 06.2023
  • Led a team of seven retina buy & bill sales representatives in the Northeast region covering twelve states.
  • Coached field sales representatives on sales skills, buy & bill business acumen, clinical acumen, and impactful communication skills.
  • Collaborated with the brand marketing team and senior leadership to execute sales strategy.
  • Executed strategic planning and business reviews with sales representatives and senior leadership.
  • Recruited and developed new talent for 2022 expansion roles in the Northeast region.
  • Achieved Region of the Year in 2021.
  • On track for Regional Year 2023.

Associate Director, Refractive Sales Training

AbbVie
02.2021 - 06.2021
  • Led the training plan and timeline for new product launch.
  • Collaborated with brand marketing team to incorporate sales strategy into the training plans.
  • Managed and contributed to new clinical training module creation for new product launch.
  • Created and managed sales workshop curriculum.
  • Supported sales leadership with the foundational training of seventy expansion representatives.

Senior Manager, Retina Buy & Bill Sales Training

AbbVie
11.2019 - 02.2021
  • Successfully managed the retina training module revamp project, producing ten updated training modules.
  • Supported the retina senior leadership team and brand marketing team with sales strategy execution.
  • Successfully managed and executed the first virtual national sales meeting for the Allergan retina team.
  • Coached KOLs on clinical training strategy for NSM & training presentations.
  • Contributed to pre-product launch workshops to prepare for sales force expansion and training strategy.
  • Achieved Training Manager of the Year Award 2020.
  • Promoted to Associate Director Refractive Sales Training.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Provided strong leadership to enhance team productivity and morale.
  • Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.

Senior Territory Manager- Retina Buy & Bill Sales

Regeneron
05.2015 - 11.2019
  • Identified areas of opportunity and growth in the Houston, TX & Southern Louisiana markets.
  • Managed key national accounts in the Houston market.
  • Managed & grew academic accounts in Houston & Southern Louisiana.
  • Exceeded sales goals in 2017, 2018 & 2019.
  • President’s Club 2018: finished # 1 in the nation.
  • Identified and developed KOLs in the territory.
  • Mentored new hires and helped with field training.

Strategic Market Manager

Sightpath Medical
01.2014 - 05.2015
  • Medical device sales and support: cataract surgical equipment and ophthalmic lasers.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Contract negotiation: closed ten contracts in 2014 and 4 in 2015.
  • Practice development: provided new clients with staff training and surgical counseling direction.
  • Marketing: provided marketing tools, patient education, and direction for newly onboarded clients.
  • Provided training and co-travel guidance for new Sightpath Medical representatives.

Professional Relations Coordinator/ Surgical Sales

Berkeley Eye Center
10.2008 - 12.2013
  • Surgical Sales: Cataract & LASIK
  • Premium surgical counseling: multifocal IOL technology, implantable collamer lenses and LASIK
  • Business development: increased local optometry and M.D. referral base
  • Community outreach & marketing
  • Staff development

Inside Sales Manager/ Ophthalmic Sales Trainer

Ocusoft, Inc.
10.2007 - 10.2008
  • Managed 25 inside sales specialists by coaching on effective sales techniques, monitoring performance and offering helpful feedback.
  • Set and exceeded inside sales goals by establishing ambitious targets and motivating sales representatives.
  • Responsible for inside sales recruitment and development.
  • Provided ophthalmic education and training for inside & outside sales representatives.

Ophthalmic Technician

Mann Eye Institute and Laser Center
09.2001 - 10.2007
  • Ophthalmic technical support

Education

Bachelor of Arts -

The University of Texas of The Permian Basin
Odessa, TX

Skills

  • People Leader
  • Thought Leader
  • KOL Development
  • Clinical & Sales Training
  • Territory Sales and Management
  • Buy and Bill Business Acumen
  • Marketing
  • VEEVA PromoMats
  • Contract Negotiation
  • Business Analytics
  • Ophthalmic Device & Surgical Sales
  • Refractive Surgery: LASIK & Cataract
  • Clinical Wet Lab/ Technique Instruction
  • Surgical Counseling/Patient Education
  • Practice/ Business Development
  • SalesForce

Accomplishments

· 2021 Region Manager of the Year

· Allergan Eye Care Trainer of the Year Recipient 2020

· Allergan Peer Leadership Award Recipient 2019

· Ozurdex® Salesperson of the Year Award/President’s Club 2018

· Allergan Knockout Sales Award 2018

· Allergan Peer Leadership Award Recipient 2018

· Allergan Gavin Herbert Award Nominee 2017

· Allergan Regional Manager's Award Recipient 2017

Certification

  • JCAHPO Certified Ophthalmic Assistant 2000-2016
  • Refractometry
  • Tonometry
  • Keratometry
  • Diagnostic imaging and testing
  • Surgical assistance: minor office surgery & LASIK

Timeline

Associate Director, Professional Affairs- Dry Eye & Glaucoma

Bausch & Lomb
10.2024 - Current

Senior Director Commercial Training- Retina Buy & Bill

Regeneron
06.2023 - 10.2024

Northeast Regional Sales Manager- Retina Buy & Bill

Abbvie
07.2021 - 06.2023

Associate Director, Refractive Sales Training

AbbVie
02.2021 - 06.2021

Senior Manager, Retina Buy & Bill Sales Training

AbbVie
11.2019 - 02.2021

Senior Territory Manager- Retina Buy & Bill Sales

Regeneron
05.2015 - 11.2019

Strategic Market Manager

Sightpath Medical
01.2014 - 05.2015

Professional Relations Coordinator/ Surgical Sales

Berkeley Eye Center
10.2008 - 12.2013

Inside Sales Manager/ Ophthalmic Sales Trainer

Ocusoft, Inc.
10.2007 - 10.2008

Ophthalmic Technician

Mann Eye Institute and Laser Center
09.2001 - 10.2007

Bachelor of Arts -

The University of Texas of The Permian Basin

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