Amy Flury
Austin,TX
Summary
Highly experienced and detail-oriented media professional with over two decades of expertise in media buying for renowned brands in the U.S. Extensive knowledge and proficiency in traditional and digital media, with emphasis on local linear TV and audio/video negotiation. Skilled in campaign management, optimization, and generating valuable insights that drive clients' marketing objectives.
Overview
29
29
years of professional experience
Work History
Brand Partnerships Manager
ISpot.tv
11.2021 - 07.2024
- Managed book of business inclusive of several national retail, e-commerce, QSR and insurance industry clients driving usage and satisfaction with iSpot.tv cross-channel and TV measurement platform.
- Assisted clients with onboarding and product setup to foster successful adoption.
- Established strong relationships with clients, resulting in increased customer loyalty as reflected by a 90% account renewal rate and 10% average ARR growth yearly.
- Organized and led quarterly business reviews with top clients leveraging data-driven, actionable insights to assist agencies and CMOs with developing targeted strategies for their Linear TV and CTV campaigns.
- Monitored clients' campaign dashboard metrics and provided recommendations to improve efficiency and performance across TV networks and streaming video partners.
- Conducted regular account reviews to assess progress and strategize future growth opportunities for clients.
- Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues in a timely manner.
- Led the negotiation of long-term contract renewals and product upsells with clients.
- Identified at-risk accounts through diligent monitoring and analysis, implementing corrective actions to prevent churn.
Senior Media Buyer
THIRD EAR
06.2012 - 11.2021
- Negotiated and managed Texas Lottery Commission digital campaigns ensuring KPIs were met across various strategies including CTV, Audio, Mobile and Display with premium partners Hulu, Vevo, Spotify and Pandora.
- Analyzed Texas Lottery Commission digital post campaign performance to extract key learnings and provide relevant recommendations for future campaign optimizations.
- Responsible for activation, monitoring and optimization of Beech-Nut programmatic campaigns via The Trade Desk, ensuring KPIs were met in brand safe environment across premium video, display and audio partners.
- Maintained and optimized Beech-Nut e-commerce Walmart PPC campaigns utilizing Pacvue self-service platform, resulting in a 300% increase above client ROAS goal for online sales.
- Fostered strong professional relationships with media planning team and vendor partners, working collaboratively to meet and exceed KPIs for Linear TV, CTV, Audio, and PPC campaigns.
- Negotiated and purchased General market and Hispanic Spot TV, cable and radio for several national clients in various markets such as New York, Dallas, Miami and Boston. Clients included Goya Foods, Texas Lottery Commission, Lowe's, Marshall's, Popeye's, Domino's Pizza, Jamba, Aio Wireless, Radio Shack and North Texas Toll Authority.
- Competitively negotiated Linear TV and radio rates with support of media research, historical pricing, comprehensive market analysis, SQAD and Nielsen data, consistently coming in at or below planned budget.
- Monitored Linear TV and radio orders by tracking all buy details including guideline compliance, makegoods and bonus weight delivery for on-air buys.
- Consistently posted Linear TV and radio buys within guidelines at 90%-110% on a quarterly basis.
- Secured added-value for Linear TV and radio buys such as billboards, bonus spots, sponsorship taggables, remotes, added value promotions and station website display impressions, increasing campaign value without additional spend.
- Provided Linear TV and radio promotion analysis and recommendations to planning and account service teams as needed across various clients.
- Proactively addressed potential issues with vendors across all channels, maintaining open lines of communication to ensure smooth resolution when needed.
- Supervised Assistant Media Buyers throughout buying process on pre-log and post-log collection, buy maintenance and discrepancy management.
- Mentored Assistant Media Buyers, fostering professional growth and development within department.
Lead Media Analyst
Adverve, LLC
02.2008 - 05.2012
- Collaborated with various stakeholders, including upper management, clients and other personnel regarding media plans and campaigns.
- Provided media planning and buying to Gitanjali USA to support marketing goals for their five retail jewelry brands (Samuels Diamonds, Samuels Jewelers, Rogers Jewelers, Andrews Jewelers and Schubach Jewelers) across 105 store locations throughout U.S.
- Negotiated, purchased and posted General Market and Hispanic Spot TV, Cable and Radio campaigns in various Texas markets including Dallas, Houston, San Antonio and Austin for Ashley Furniture, Smooth Solutions, Vein Solutions and Immediate Care.
Senior Media Buyer
GSD&M
03.1995 - 11.2007
- Responsible for buying, maintaining and posting General Market and Hispanic Spot TV and radio schedules for markets throughout the U.S. Clients included: AT&T, BMW, MasterCard, AARP, Hallmark, U.S. Air Force, DreamWorks, Wal-Mart, Sam's Club, Chili's Grill & Bar, Romano's Macaroni Grill, On the Border, Cozymel's, Frito's, Bank of America, Pennzoil, Lennox, Pearle Vision, Texas Lottery Commission and TXDOT.
- Aggressive rate negotiations performed with use of SQAD data, historical market research, Nielsen data research and Claritas Prizm data.
- Thorough schedule maintenance involved weekly pre and post log collecting: weekly overnight posts were reviewed and bonus spots negotiated in-flight to ensure schedule delivery in target demographic.
- Monthly TV, cable and radio station invoices audited to review and resolve discrepancies.
- Provided media vendor POVs to clients as requested.
- Trained and mentored several assistant media buyers on all aspects of broadcast media buying process including vendor relationships, negotiations, Nielsen ratings estimations, new market research, broadcast buy management and schedule posting.
Education
Bachelor of Science - Advertising
The University of Texas
Austin, TXSkills
- Analytical Skills
- Extensive Media Knowledge
- Teamwork Mindset
- Multi-tasking
- Exceptional Negotiation Experience
- Strong Verbal and Written Communication Skills
Media Tools
Nielsen, Scarborough, Claritas, Comscore, PrecisionTrak, SQAD, Mediaocean, Prisma, Amazon Ad Server, The Trade Desk, Integral Ad Science (IAS), PacVue
Timeline
Brand Partnerships Manager
ISpot.tv
11.2021 - 07.2024
Senior Media Buyer
THIRD EAR
06.2012 - 11.2021
Lead Media Analyst
Adverve, LLC
02.2008 - 05.2012
Senior Media Buyer
GSD&M
03.1995 - 11.2007
Bachelor of Science - Advertising
The University of Texas
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