Amy Gabriel
Summary
Dedicated and results-driven professional with a proven track record in successful event management and marketing within the entertainment and hospitality industry. Known for driving substantial revenue growth by orchestrating high-impact events, fostering brand consistency, and implementing targeted marketing strategies. Adept in managing diverse teams, exceeding sales targets, and nurturing client/partner relationships.
Overview
10
10
years of professional experience
Work History
Events & Activations Manager
Number Thirty Eight
10.2022 - 11.2023
- Generated over $1,000,000 in private event related sales within a fiscal year
- Coordinated catering for groups of 30-1,200, managing serve times, dietary restrictions, and menu customization
- Conceptualized and executed unique events including Adult Prom, dog adoption parties, and local art showcases
- Provided extensive internal communication for up to 60 staff members to ensure successful event execution
- Managed event logistics, including floor plans, production schedules, catering set ups, and audio/visual needs
- Negotiated with private event clients to secure booking while maintaining successful profit margins
- Conducted thorough analysis through customer data, engagement rates, and sales reporting to assess success
- Created and utilized event budgets through Microsoft excel and Google Sheets
- Cultivated and sustained relationships with key local partners such as the Colorado Rapids, Colorado Avalanche, New Belgium Brewing, Woody Creek Distillers, Coors, Do303, and more.
- Solicited feedback from clients to assess event success and uncover opportunities for improvement.
Assistant Marketing & Events Manager
05.2022 - 10.2022
- Built an annual calendar highlighting key themes, initiatives, and significant market dates
- Established goals, KPI's, and reporting metrics across all marketing channels
- Coordinated promotion with over 20 beverage brands for product launches and brand awareness
- Created lead generation campaigns through strategic giveaways, partnerships, and influencer collaborations
- Curated a rotating local artist wall drive business sales and foster community engagement within the RiNo Art District
- Designed graphics for signage, printed materials, and billboards using Adobe Illustrator and Canva
- Successfully developed a comprehensive marketing campaign for Westword's Best of Denver 2022 awards, covering multiple categories including Best Free Entertainment, Best Indoor/Outdoor Venue, Best Hamburger, Best Bathrooms, and Best Restaurant Patio.
Digital Marketing Coordinator
06.2021 - 05.2022
- Daily oversight and scheduling for social media platforms including Facebook, Instagram, LinkedIn, and TikTok
- Developed and executed more than 100 email and SMS marketing campaigns
- Crafted compelling and brand-aligned content for digital media and marketing initiatives
- Assisted in website management by creating written content, graphics, and managing calendar dates.
Marketing & Public Relations Coordinator
Thirteenth Floor Entertainment Group
01.2020 - 01.2021
- Contributed to developing creative artwork for national billboards and oversaw the delivery of printed materials
- Oversaw creative direction for Costco artwork on a national scale, guiding graphic designers
- Ensured consistent branding and identity across multiple marketing channels
- Collaborated with PR agencies to devise and implement guerrilla marketing strategies
- Delivered dedicated customer service through active social media engagement and email correspondence
- Contributed to planning & development of a Halloween segment featured on The Ellen Show
- Developed a COVID-19 response plan and corresponding marketing strategy
- Managed internal, external and crisis communications
Marketing & Public Relations Assistant
Amanda Vega Consulting
01.2016 - 01.2019
- Oversaw and managed social media channels for various clients including creating graphics, images, and logos using Canva
- Adapted branding and voice across diverse companies marketing channels to maintain consistency and relevance
- Delivered analytical reports to clients, utilizing KPIs from social media content to enhance future posts
- Represented the firm at Natural Products Expo, fostering professional relationships with potential new clients.
Assistant Manager
Tilly's World of Jeans and Tops
01.2014 - 01.2017
- Oversaw a team of over 20 staff members, managing payroll, hiring, training, and scheduling
- Collaborated with team members to achieve a 90% customer satisfaction rate
- Implemented strategies that reversed underperformance of store sales through coaching, strategic direction, and identifying successful approaches
- Facilitated weekly sales amounting to over $40,000 during peak seasons, contributing to a notable yearly revenue increase
- Rejoined Tilly's at the request of the Regional Manager in 2017 after previously serving a sales lead.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
Education
Bachelor of Science in Strategic Communications - Advertising and Public Relations Double Emphasis
Northern Arizona University
Flagstaff, AZ05.2019
Associates in Arts -
Glendale Community College
Glendale, AZ05.2017
Skills
- Branding & Identity
- Event Planning
- Lead Generation
- Graphic Design
- Marketing
- Public Relations
- Leadership
- Sales
- Contract Management
- Performance Management
- Strategic Planning
- Operations Management
Timeline
Events & Activations Manager
Number Thirty Eight
10.2022 - 11.2023
Assistant Marketing & Events Manager
05.2022 - 10.2022
Digital Marketing Coordinator
06.2021 - 05.2022
Marketing & Public Relations Coordinator
Thirteenth Floor Entertainment Group
01.2020 - 01.2021
Marketing & Public Relations Assistant
Amanda Vega Consulting
01.2016 - 01.2019
Assistant Manager
Tilly's World of Jeans and Tops
01.2014 - 01.2017
Bachelor of Science in Strategic Communications - Advertising and Public Relations Double Emphasis
Northern Arizona University
Associates in Arts -
Glendale Community College
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