Amy Gerhart

Supervise a team of buyers responsible for over 450 campaigns with $30M+ in annual spend across digital platforms including Facebook, Instagram, Threads, Snapchat, Pinterest, LinkedIn, and more.

• Serve as SME (subject matter expert) for paid social platforms cross-functionally at the agency and in client presentations.
• Revolutionized the QA process to improve workflow and reduce errors by nearly 50%.
• Responsible for maintaining vendor relationships and ensuring proper function of buying, data, and reporting tools including platform ads managers, Tableau, DoubleVerify, LiveRamp, Prisma, and more.
• Partner with data management and analytics teams to facilitate Brand Lift, Sales Lift, and other client testing initiatives.
• Lead client thought-leadership initiatives introducing new capabilities, highlighting trends, and recommending testing opportunities.
• Streamline operational processes to increase team efficiency and resource allocation.

Led performance marketing campaigns with over $10M in annual spend driving 2x+ ROAS and 15% reductions in CPA.

• Managed all aspects of digital campaigns through planning, activation, buying and reporting.
• Collaborated with strategy, creative, media, and account teams to execute client campaign goals.
• Oversaw our team's QA process ensuring ongoing updates to meet changing platforms.
• Mentored junior team members, fostering a collaborative and positive work environment that encouraged ongoing professional development.

Executed integrated media campaigns for clients in grocery, CPG, retail, higher education, finance, automotive, technology, and tourism.

• Planned and implemented campaigns across digital (online video, OTT, PPC, paid social media marketing) and traditional media (television, radio, OOH).
• Direct team of specialists on campaign executions including targeting, goals, data parameters, and conversion tracking.
• Develop and execute A/B testing strategies to optimize campaign performance across Facebook, Instagram, TikTok, Snapchat, LinkedIn, Google, Bing, YouTube, and other platforms.
• Manage in-house research platforms and analyze marketing research data and create custom profiles to enhance client strategy.

Jack-of-all-trades digital marketer aiding in media planning and buying, digital campaign management, social media marketing, PPC strategy, OTT vendor relationships, and internal workflow. Led client presentations and insights for campaign optimizations and planning.

Facilitated project management from campaign planning through creative strategy, media recommendations, asset development, copywriting, campaign setup and reporting.

Established marketing presence for local non-profit organization through social media strategy, email marketing, and on site activation opportunities.