Summary
Work History
Education
Skills
Timeline
Generic

AMY Gitson

Summary

Experienced Senior Project Manager/Program Manager specializing in platform integrations and platform operations. Background experience: customer acquisition, customer database management and e-commerce projects. Expertise in the areas of Business Operations, Product Management, and Project Management. Strong strategic planning professional with a background in technical project management and third party platform management. Skilled at planning and executing tactical plans to optimize revenue streams (product feature improvement, cost analysis for process stream lining and development of new areas for revenue growth). Successful end-to-end project management covering requirements/timeline/functional testing and UAT.

Professional with solid background in technical program management, delivering high-impact projects and driving organizational success. Strong focus on team collaboration, agile methodologies, and strategic planning. Adept at managing cross-functional teams, optimizing processes, and adapting to changing requirements. Known for excellent communication, problem-solving abilities, and commitment to achieving results.

Work History

Senior Technical Program Manager- Broadcast Operations

PLUTO TV
01.2021 - Current
  • Member of the Pluto Broadcast Operations team that manages technical solutions and technical integration for all live global channels and events on the Pluto platform
  • Operationalize the incoming live channel and events requests to manage the QA process of origin feeds and encoder ad insertion
  • After a 20% reduction in testing resources, I oversaw and implemented the increase of live channel testing and launch by 500% over a 3 year period
  • Project manage large scale international VLL channel syndication projects with Paramount including international region specific technology and language requirements
  • Cut down on time to market by creating JIRA processes for incoming channels requests and tracking technical bugs for partners using HLS, SRT and RTP feeds
  • Third party partner management for streaming feed deliveries from Xumo, Amagi, Wurl and international channels partners.
  • Collaborate with Playout teams on POC projects for updating streaming technical requirements for DRM
  • Managed company wide project for Kids content including CMS updates, content tracking, FreeWheel content tracking and all needed legal specifications for age specific content
  • Drive cross-team communication by providing accurate and proactive project tracking to internal partners and the larger organization.
  • Actively identify and remove roadblocks that may impact project velocity or deliverables. Work with other program managers and organizational leaders to remove impediments and balance. Deep understanding of streaming platforms to create requirements for operational improvements
  • Work closely with engineers and executive stakeholders to manage technical requirements and processes for Live streaming channels

Project Manager

MICRON (CPG)
01.2019 - 01.2021
  • Responsible for managing large and medium scale integrations between Digital River purchasing and fulfillment platform, Marketo Marketing platform and Micron Channel Partner Portals (US/EMEA/APAC) with the Micron/AEM platforms.
  • Manage project requirements with the following departments: Customer Service, Website frontend/backend, Email Communication, EDI (SAP integration), US/European shipping and product fulfillment, Salesforce account management integration and US/European product pricing.
  • Resolve issues with tech teams and product fulfillment teams (SAP/EDI). Reduced average requirement scope creep from 30% to 10% within one month through better technical bug process management.
  • Plan and implement all change management needs and documentation (internal and external).
  • Manage project timeline by directing stakeholder meetings to review and improve detailed technical and business requirements. Agile methodology used to test daily and revamp technical processes.
  • Primary contact for third party vendor and all contract changes.
  • Participate in functional testing for Salesforce/SAP/Order Management/Website functionality during project.
  • Design UAT use cases and oversee JIRA/Zephyr case management and reporting to executive team.

Director of Business Operations

MARTINDALE-NOLO
01.2017 - 01.2019
  • Work with Product Managers to meet business unit goals to increase revenue. Responsible for business requirements and prioritization of engineering resources. Major product launches managed: new Spanish Language product within first six months of hire that increased revenue by approximately $25k/month within first month live to consumers and Call Center platform rebuild on new open-source servers- new features and tools to increase monthly voice revenue by 20%.
  • Oversee Operations of Martindale Nolo customer data platform, which generates approximately $75 million in revenue annually. Execute platform feature enhancements for internal business users and technical operations improvements. Responsible for strategic projects to improve consumer data acquisition and storage.
  • Monitor and manage revenue dashboards for executive team. Created modeling exercises to test product pricing options to customers in different geo/markets. Margin analysis on purchasing from third-party sellers resulted in 9% increase in monthly reseller revenue.
  • Launched new revenue optimization model resulting in 15% monthly profit increase. Quarterly to establish budget and revenue goals.
  • Manage third-party CRM and vendor integrations for the customer database, including third-party API's and cross-platform data migration. Manage intake of all operational Tech-Ops bugs and research/QA Perform PHP code analysis and server log analysis to research and repair technical bugs.

Senior Project Manager

COREFACT
01.2013 - 01.2017
  • Develop strategic and scalable project plans to execute critical organizational projects to support growth initiatives. Simultaneously managed 4 project channels that contributed $250k/month to the organization. Managed custom platforms for large enterprise accounts, daily bug/support tickets in JIRA, and internal company project queue. Increased ticket completion and release volume by 30% using daily agile board in JIRA.
  • Managed projects across the following teams: Marketing, Design Team, Customer Service, Engineering, Manufacturing, and Sales. Managed daily bug tickets reported from all departments.
  • Ensured key projects were aligned with corporate growth and strategy priorities. Built out dashboard to ensure leadership had visibility into key projects and how they aligned to overall business objectives. Established quarterly project priorities with executive team.

Chief Strategist

XCEL AGENCY
01.2012 - 01.2013
  • Collaborate with Marketing/Engineering/Content/Systems teams to gather business requirements, write functional specs, and all documentation for eCommerce and integration projects. Create project timelines and manage Tech/Marketing team project plans. Improved client email inbox delivery from 76% to 99%
  • Review vendor tools and contracts and oversee RFP process for email integration projects/email marketing projects. Built business case and created ROI analysis for new vendor integration. Proactively renegotiated client's Email Service Provider (ESP) cpm from $2.80 to $.97.
  • Recommend and implement Marketing automation projects- prototype creation, testing, A/B testing, and QA process. Increased average campaign revenue by 20% through recommended use of marketing automation after review of subscriber/customer database and segmentation strategy.
  • Create and monitor lifecycle marketing series based on subscriber behavior. Evaluate and report on success of marketing campaigns. Analyzed tracking/analytics needs and implemented projects to improve ROI and meet department revenue goals. Improved revenue tracking resulted in the creation of new campaigns that increased subscriber activity by 15%.

Email Business Manager

HOT TOPIC MEDIA
01.2008 - 01.2012
  • Gathered business requirements and collaborated with engineers on email/ecommerce projects. Build out prototypes to test marketing objectives. Develop QA processes to test all email marketing projects and subscriber database updates.
  • Implemented split testing projects, dynamic content utilization, behavioral targeting, and results tracking. Managed all subscriber databases and subscriber segmentation for email channel and customer/subscriber email projects.
  • Oversaw and managed three Email Service Providers with a monthly total send of 40 million. Managed all triggered, transactional and marketing messages. Manage and triage IP issues and inbox

Online Communications Manager

HOMEGAIN
01.2005 - 01.2008
  • Oversaw consistency of company message throughout all communication channels. Managed consumer newsletter (one million+ per send) content and deliverability to increase membership sign-up, conversion, and product revenue. Average open rate increased from 7% to 15% on B2C newsletters.
  • Oversaw all ISP compliance, whitelisting, and dispute resolution for customer databases. Manage all third-party vendors involved with audits and certification to improve online presence through domain reputation management.
  • Worked in tandem with General Counsel to advise product managers, Marketing, and executives on email best practices for CAN-SPAM compliance. Worked closely with system administrators to monitor IP issues and resolve deliverability issues. Blocking timeframe for website and Marketing IP's reduced from 3 days to 24 hours

Education

B.A. - International Relations and History

University of California, Davis

Project Management Program (PMI) - undefined

UC Berkeley Extension

Paralegal Certification (ABA approved) - undefined

San Francisco State University

Skills

  • Agile and waterfall project management
  • Skilled in facilitating SAFE Agile processes
  • SAP
  • Salesforce
  • EDI
  • JIRA workflow optimization
  • Confluence documentation skills
  • PHP
  • Data integration mapping
  • API setup
  • UI/UX
  • Major Email Service Provider
  • Inbox performance oversight
  • Client relationships
  • Designing comprehensive project strategies
  • Client relationship management
  • Ongoing process optimization
  • Project execution
  • Requirements analysis
  • Optimized resource utilization
  • Stakeholder management
  • Vendor contracts and relationships
  • Process improvement initiatives
  • Scope management
  • Implementation planning

Timeline

Senior Technical Program Manager- Broadcast Operations

PLUTO TV
01.2021 - Current

Project Manager

MICRON (CPG)
01.2019 - 01.2021

Director of Business Operations

MARTINDALE-NOLO
01.2017 - 01.2019

Senior Project Manager

COREFACT
01.2013 - 01.2017

Chief Strategist

XCEL AGENCY
01.2012 - 01.2013

Email Business Manager

HOT TOPIC MEDIA
01.2008 - 01.2012

Online Communications Manager

HOMEGAIN
01.2005 - 01.2008

Project Management Program (PMI) - undefined

UC Berkeley Extension

Paralegal Certification (ABA approved) - undefined

San Francisco State University

B.A. - International Relations and History

University of California, Davis

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AMY Gitson