Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Amy Goalen

Winder,GA

Summary

Dynamic Digital Media Specialist with over 19 years of experience in enhancing brand presence and engagement through innovative digital strategies for diverse clients. Expert in managing and executing media-focused efforts across various platforms, including social media, websites, and digital advertising channels. Proven track record in photography, videography, and graphic design, complemented by advanced skills in Adobe Creative Suite for high-end image retouching and content creation. Adept at leading teams in fast-paced environments, with a keen ability to adapt communication strategies to evolving technologies. Passionate about leveraging digital tools to build and maintain brand reputation, demonstrated through successful collaborations with high-profile clients ensuring quality content that aligns with organizational goals, enhances audience engagement, and drives brand visibility.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Freelance Creative Professional

Amy Goalen Photography/Productions
2004.12 - Current

As a Freelance Creative Professional Amy Goalen has worked with a number of different clients in various creative capacities from

  • Photography/Videography
  • Production Coordinator
  • Social Media Marketer
  • Image retoucher
  • Graphic/Web designer.

The following work history is a sample of the clients and companies Amy Goalen has worked with, consulted for, and collaborated with over the past 19 years.

High-end Image Retoucher

Deckers Brands
2021.06 - Current

Specialized in high-end retouching for brands like UGG, Teva, Hoka, & Sanuk, enhancing visual appeal and brand consistency.

  • Conducted advanced Photoshop compositing and color correction, ensuring high-quality imagery for marketing purposes. Completed up to 75 files per day.
  • Developed creative marketing materials for high fashion brands, aligning with strategic brand positioning and audience engagement.

Team Member

NBCUniversal
2005.08 - 2009.10

Collaborated in a team to create impactful marketing content for various TV shows, enhancing digital presence and audience reach.

  • Managed and organized digital assets efficiently, ensuring smooth workflow and content availability.
  • Performed detailed image editing and manipulation using Photoshop, contributing to the visual storytelling of TV productions.

Web Designer/SEO Specialist

Load Bearing Studios
2022.08 - Current

Led web design initiatives and implemented SEO strategies, improving online visibility and user engagement.

  • Executed social media marketing campaigns across platforms like Google and Facebook, driving audience interaction and brand awareness.
  • Created diverse content, including photography and video capture/editing, tailored for specific digital channels.

Creative Team Manager

Aesthesia Studios
2016.01 - 2019.08

Led a creative team in developing marketing content, enhancing collaborative productivity and creative output.

  • Oversaw content creation for website and social media channels, ensuring brand consistency and audience engagement.
  • Directed website design and SEO efforts, boosting online presence and usability.
  • Executed both print and digital advertising campaigns, amplifying brand reach and impact.

Social Media Marketer/Graphic Designer

Edge Studios
2016.03 - 2018.05

Managed social media marketing across platforms like Twitter, Facebook, and Instagram, fostering community growth and engagement.

  • Undertook graphic design and content creation, including copywriting, to craft compelling brand messages.
  • Conducted video capture and editing, creating dynamic content for various digital platforms.

Editorial Content Creator

Quixote Studios
2008.02 - 2017.09

Participated in creating editorial content for fashion magazines and celebrity musicians, contributing to high-profile publications.

  • Managed digital assets, optimizing organization and accessibility for ongoing projects.
  • Specialized in advanced image editing and manipulation, particularly in Adobe Photoshop for skin retouching and color corrections, ensuring high-quality visual outputs.

Education

Bachelor of Arts - Commercial Advertising Photography

Brooks Institute
Santa Barbara, CA
12.2003

Associate of Arts - Liberal Arts And General Studies

Crafton Hills College
Yucaipa, CA
05.2000

Skills

  • Advanced proficiency in digital platforms, including social media, website management, and analytics.
  • Skilled in content management and creation across various social media platforms.
  • Expertise in photography, videography, and post-production editing, including Adobe Creative Suite (Photoshop, Lightroom, Premiere, Express, Illustrator, InDesign).
  • Competent in office software tools (Word, Excel, PowerPoint, Teams).
  • Strong adaptability in communication strategies with evolving technology.
  • Excellent project management skills, capable of handling multiple projects in deadline-driven settings.

Certification

Social Media Marketing Certificate from Coursera - Started 9/12/2023 (60 days until completion).


Photoshop Expert Certification from Adobe - Started 12/1/2023 (30 days to completion).

Timeline

Web Designer/SEO Specialist

Load Bearing Studios
2022.08 - Current

High-end Image Retoucher

Deckers Brands
2021.06 - Current

Social Media Marketer/Graphic Designer

Edge Studios
2016.03 - 2018.05

Creative Team Manager

Aesthesia Studios
2016.01 - 2019.08

Editorial Content Creator

Quixote Studios
2008.02 - 2017.09

Team Member

NBCUniversal
2005.08 - 2009.10

Freelance Creative Professional

Amy Goalen Photography/Productions
2004.12 - Current

Bachelor of Arts - Commercial Advertising Photography

Brooks Institute

Associate of Arts - Liberal Arts And General Studies

Crafton Hills College

Social Media Marketing Certificate from Coursera - Started 9/12/2023 (60 days until completion).


Photoshop Expert Certification from Adobe - Started 12/1/2023 (30 days to completion).

Amy Goalen