Amy Goin
Eagan,MN
Summary
Business and commercial executive with extensive experience in leading strategic growth businesses and initiatives and developing effective go-to-market strategy to drive sales and revenue for vertical SaaS applications and managed services. Passionate, results-driven leader with proven expertise in overcoming operational obstacles, building cultural alignment and thinking like the customer to consistently grow the business. Experience: General management and business operations Commercial strategy Leading and coaching high performing teams Sales channel enablement Client experience and services Acquisition integration leadership Client partnership programs Go-to-market strategy Market segmentation and targeting Value proposition, positioning and messaging PR and advertising Brand management Content strategy and thought leadership Demand generation Personable Strategic Account Manager with proven success at building and maintaining long-term and profitable business relationships. Coordinates support, service and management resources and fulfills account performance requirements and customer expectations. Understands company products and services intimately and guides customers in applying ideal solutions to meet specific needs.
Overview
14
14
years of professional experience
Work History
Leader
Ernst & Young
- Present
- Global GTM Enablement, As part of the deal team, assisted in the sale of TR’s legal managed services business to EY and now part of the Global EY Law leadership team
- Responsible for elevating the EY brand within the legal industry and building new solutions that drive sales and revenue
- Developed new messaging, materials and targeted digital GTM campaign
- Implemented a global GTM rollout plan, including roadshows, bootcamps and webinars
- Created a solution development process to co-design offerings with clients
Head, Client Services
Thomson Reuters
01.2005 - 01.2014
- (Dual Role) 2.5 Years
- P&L, general management and operating responsibility for our 150-person eDiscovery technology and managed services business
- Implemented cross-functional operational efficiencies and built culture to deliver an unparalleled client experience
- Launched SaaS offering; grew to 650 clients and $7M annual revenue in 2 years
- Achieved 91% client revenue retention
- Won 2016 LegalTech Innovation “New Product of the Year” award
- Created differentiation in crowded market through Client Design Partner Program creation, GTM approach and unique pricing strategy
- VP Global Marketing, Legal Managed Services (Dual Role) 3 Years
Senior Director
- Legal Managed Services Strategic Marketing 1 Year
- Lead global marketing for all Legal Managed Services businesses including go-to-market strategy, lead generation, integrated marketing campaigns, brand awareness, thought leadership, PR, pricing and customer retention
- 2018 highlights include:
- 35% of new client revenue began as marketing-generated leads
- Secured 20 new corporate clients including 4 of top 10 largest global companies
- Led strategy for 75 events and sponsorships resulting in $2.5M in new revenue
Senior Director, Legal Department
- Management Strategic Marketing 1 Year
- Expanded modern marketing best practices across businesses, including thought leadership, demand generation, go-to-market launch support and sales channel collaboration
- Managed strategic business direction and alignment of all marketing activities across the business to drive acquisition and retention in $280M business
- Rolled out demand generation resulting in 40% of new sales starting as marketing leads
- Combined formerly separate teams into one cohesive group with specific focus on team effectiveness, change management and aligning responsibilities according to strengths
Director
- Corporate Segment Strategic Marketing 2 Years
- Managed strategic planning, communications, market research, value proposition, messaging, monetization, operations and sales and support readiness for $110M software growth initiative with team of five direct reports and extended team
- Led go-to-market effort and managed cross-functional workstreams
- Championed vision and engaged executives to secure funding and drive initiative forward, Acquisition Integration, Serengeti Tracker 7 Months
- Selected by President to head integration of newly acquired $16M SaaS business
- Oversaw all business functions to ensure first year targets were met, including 37% YOY growth and 96.5% customer retention
- Created structure, spotted issues, solved problems and injected speed into all activities
- Mentored new leadership team as they assimilated into the company
Manager
- Government Segment Strategic Marketing 3.5 Years
Senior Marketer
- Government and Academic Strategic Marketing 1 Year
- Marketer, Government and Academic Strategic Marketing 1 Year
- Managed marketing strategy, promotional programs, messaging, pricing, and customer insight for a $420M segment
- Performance resulted in a Quick Win award from the CEO
- Created GTM strategy and launch plan for acquisition – ended first year 204% of plan
- Exceeded new program revenue plan by achieving $33M in first 2 years
- Drove customer loyalty through creation & execution of customer acquisition programs, promotional tools/training, and pricing strategy
Coordinator
Eaton Corporation
01.2000 - 01.2005
- Collateral and Specialty Marketing Programs 3.5 Years
Supervisor, Customer Support 1
Account Representative
- Support 1.5 Years
Education
Master of Business Administration - Marketing Management
University of St. Thomas, Opus College of Business
Minneapolis, MNBachelor of Arts - Communications and Marketing
Skills
- Business Development and Planning
- Client Consultations
- Enterprise Sales
- Revenue and Profit Maximization
- Operational Efficiency
- Sales Expertise
- Strategic Partnership
- Contract Negotiation Expertise
- Fortune 500 Partner Experience
- Cross-Functional Collaboration
- Team Leadership
- Mergers and Acquisitions
- Strategic Planning
- New Business Development
- Customer Satisfaction
- Strategic Direction
- Business Leadership
Timeline
Head, Client Services
Thomson Reuters
01.2005 - 01.2014
Coordinator
Eaton Corporation
01.2000 - 01.2005
Leader
Ernst & Young
Senior Director
Senior Director, Legal Department
Director
Manager
Senior Marketer
Supervisor, Customer Support 1
Account Representative
Master of Business Administration - Marketing Management
University of St. Thomas, Opus College of Business