AMY GORDON
Milton,MA
Summary
Results driven corporate events and marketing manager with extensive experience managing all aspects of events from initial campaign strategy through post event recap. Creative strategic, detail oriented and technically savvy with a proven track record of successful events.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Director of Marketing & Operations
Medical Aesthetics, MA
07.2023 - Current
- Develop and execute comprehensive marketing plans to drive customer acquisition and retention
- Manage operations of three medical aesthetics spas, ensuring adherence to company standards, protocols and industry regulations
- Management of staff including onboarding, benefits, fostering a positive work environment, performance management
Senior Events Manager
SS&C Technologies
06.2003 - 07.2023
- Event program manager for high volume of global events across multiple business lines in financial services and health industry
- Develop the vision, plan, and execute annual client forums, compliance forums, trade shows, sponsorships, golf outings, sales meetings, road shows, and virtual meetings
- Develop event-marketing strategies as part of integrated marketing campaigns
- Build and manage strong vendor relationships with industry suppliers and partners
- Negotiate annual membership & sponsor packages with industry associations
- Leader of annual conference agenda committee
- Oversight of content development, session topics, descriptions and speaker engagement
- Manage event communications; email campaigns, social media posts, blogs, invitations
- Strategize with demand generation and sales to implement lead generation programs and tracking
- Develop event workflow processes and reporting on KPIs
- Design and build out of Cvent events; manage registrations and reporting
- Manage development of event mobile applications and sponsor deliverables for mobile app
- Negotiate often-complex venue, entertainment, hotel contracts, and local union requirements
- Oversee annual associate appreciation and holiday events for three thousands associates across 5 locations (2011-2017)
- Develop associate holiday gift giving program resulting in almost three thousand holiday wishes granted.
Education
Business Administration -
Fisher College
Boston, MACornell University
Virtual / ECornell08.2020
Skills
- Event Strategy
- Marketing Strategy
- Project Management
- Stakeholder Engagement
- Agenda Development
- Vendor Relations
- Contract Negotiations
- Budget Management
- Speaker Management
- Tradeshow Program & Logistics
- Cvent Event Platform
- Zoom Meetings & Webinars
- Marketing Technologies
- Project Management systems
- Microsoft Office Suite
- Google Suite
- Social Networking
Certification
- CMP - Certified Meeting Planner, June 2024
Volunteer Experience
- Milton Foundation for Education, Board Member
- Cassidy Murray Foundation, Planning Committee
Timeline
Director of Marketing & Operations
Medical Aesthetics, MA
07.2023 - Current
Senior Events Manager
SS&C Technologies
06.2003 - 07.2023
Business Administration -
Fisher College
Cornell University
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