Amy Harenberg
Austin,,TX
Summary
Passionate social media consultant with proven record of success in building brand awareness, increasing followers and partnering with businesses through cohesive digital strategy to tell a story.
Overview
6
6
years of professional experience
Work History
Content Creator
Kendra Scott
Austin, TX
10.2022 - 06.2023
- Proposed engaging content ideas that lead to viral TikTok moments with over 5 million views
- Interpreted creative direction and technical information to turn into persuasive copy for a combined TikTok, Instagram, Twitter, and Facebook following of 1.3 million people
- Collaborated with marketing, advertising, and management teams to determine optimal timing for social campaigns
- Organized content scheduling using Sprout and Dash Hudson
- Maintained knowledge of digital technology and social media trends
Founder
Chi Book Club
Chicago, IL
2022 - Current
- Founded a book club which resulted in a 500+ person interest
- Hosted community events unique to the city of Chicago by reaching out to restaurants and coffee shops in the surrounding areas
- Created social media content to engage with the target audience by shooting Instagram Reels and TikToks during book meets
Teacher
Chicago Public Schools CPS
Chicago, IL
09.2018 - 06.2022
- Encouraged student critical thinking using a variety of teaching techniques such as differentiated instruction and consistent feedback
- Built and strengthened positive relationships with students
Education
Associate of Arts - Web Graphic Design
DeVry University
Chicago, ILBachelor of Science - Elementary Education
Illinois State University
Bloomington, ILSkills
- Content Creation Strategy
- Content Creation Implementation
- TikTok Trend Analysis
- TikTok Production
- Story Telling
- Instagram Reel Analysis
- Instagram Story Utilization Tactics
- Brand Awareness
Timeline
Content Creator
Kendra Scott
10.2022 - 06.2023
Teacher
Chicago Public Schools CPS
09.2018 - 06.2022
Founder
Chi Book Club
2022 - Current
Associate of Arts - Web Graphic Design
DeVry University
Bachelor of Science - Elementary Education
Illinois State University