AMY HARMON
Frisco
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 15-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
11
11
years of professional experience
Work History
Vice President, Trade Development, National Accounts (NRS/NAOP)
SOUTHERN GLAZER'S WINES & SPIRITS, INC
10.2023 - Current
- Lead trade marketing implementation through the development of commercial strategies to achieve supplier goals
- Support National GM s and Regional Chain Account leads with specific analytics, shopper insights, and programming
- Identify local market intelligence and opportunities consumer shifts/trends, channel dynamics, key account (NAOP/chains) dynamics, etc
- Ensure local plans and tactics adhere to national brand strategies and guidelines
- Serve as a primary internal source of supplier marketing information
- Lead and develop trade development team to become experts in generating customer/shopper insights and program activations that deliver exceptional results
- Develop and evaluate programs; review national program briefs, concepts, creative and provide input/feedback to supplier and brand marketing
- Set objectives, review, and reallocate program based on ROI, and provide market-based insights and feedback to sales and marketing management through KPI scorecard process
- Support Supplier and field sales team in the planning and execution of annual POS & VAP buys.
Sr Director, Trade Development, National Account On-Premise
SOUTHERN GLAZER'S WINES & SPIRITS, INC
02.2023 - 10.2023
- Oversees the development of new processes & special projects as related to the needs of National Accounts Customer Development, Commercial Sales and Commercial Operations Teams
- Ensure that the implementation of new processes is sustainable within National Accounts and aligned with larger SGWS corporate data/tech initiatives
- Assembling NAOP sales and operations performance data created in conjunction with commercial sales team and supported by the Analyst team for key supplier Top-to-Tops
- Ensure timely communication of project status to leadership & stakeholders
- Ensure continuing education of existing & future developmental platforms is a priority for the department
- Looks for ways to create/improve efficiencies & opportunities for National Accounts and SGWS through technology
- Build requested supplier RFP presentations including capabilities, benchmark brands and multi-year plan POD forecasting
- Educating and cultivating Emerging Supplier partners looking to break ground in on-premise National Accounts
- Focused on leveraging suppliers and CBP’s (Customer Business Priorities) during annual planning process.
National Account Director
SOUTHERN GLAZER'S WINES & SPIRITS, INC
07.2021 - 02.2023
- Resolved complex problems to positively impact sales and business direction
- Full portfolio sales lead for all national SGWS brands responsible for Landry's, Airlines and Walk-Ons
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue
- Tracked sales data to assess trends and make proactive strategy changes.
Executive Vice President
BSB SPIRITS, INC
01.2020 - 07.2021
- Sales and Marketing Lead for the Central Region for BSB Spirits - States of responsibility - TX, OK, LA, MO, CO, TN, NE, SD, ND, KS, MN, WI, AK, IL, IN
- Responsible for all on-premise business Nationally
- Managed all financials for tastings, pricing, incentives, distributor programming, etc
- Report directly to the CEO, provided weekly/monthly and quarterly updates on programming to board
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
Vice President, CPWS On-Premise, Texas
SOUTHERN GLAZER'S WINES & SPIRITS, INC
02.2013 - 01.2020
- Responsible for delivering all sales goals and initiatives for Diageo, MHUSA, Nolet's, Filthy Foods, Hella Cocktail Co in Texas
- Supervised a team of 5 Regional Sales Directors and 1 Regional Account Manager directly with a full sales team of 46 team members
- Managed a budget of over $650,000 across all regions in Texas (T&E, Samples, Programming, etc.)
- Established performance goals for department and outlined processes for achievement.
Education
B.A. - General Studies
University of North Texas
Denton, TX01.2008
Florida International University
01.2007
Skills
- Solution selling
- Supplier Management
- Strategic planning skills
- Sales presentations
- Analytical problem solver
- Accomplished people leader
- Revenue Generation
- Accomplished manager
Timeline
Vice President, Trade Development, National Accounts (NRS/NAOP)
SOUTHERN GLAZER'S WINES & SPIRITS, INC
10.2023 - Current
Sr Director, Trade Development, National Account On-Premise
SOUTHERN GLAZER'S WINES & SPIRITS, INC
02.2023 - 10.2023
National Account Director
SOUTHERN GLAZER'S WINES & SPIRITS, INC
07.2021 - 02.2023
Executive Vice President
BSB SPIRITS, INC
01.2020 - 07.2021
Vice President, CPWS On-Premise, Texas
SOUTHERN GLAZER'S WINES & SPIRITS, INC
02.2013 - 01.2020
B.A. - General Studies
University of North Texas
Florida International University
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