Amy Harrin

Manage affiliate and influencer partnerships for direct clients and digital marketing agencies. 15+ years of significant sales growth for clients in all verticals. Specialized expertise: health and wellness, beauty, fashion, subscriptions, and retailers.

Partial Client List Below:

CANOPY (Client 2024 - Present):

• Revamped stagnant affiliate partnerships program for this omnichannel wellness device innovator with best-selling humidifiers and filtered showerheads and a strong retail presence in Target and Sephora.

• Implemented DTC affiliate partnerships strategy resulting in 240%+ YoY revenue growth after taking over management in early 2024. Expanded partnerships with key influencers in untapped verticals, including wellness practitioners, doctors, beauty professionals, hairstylists, and macro LTK creators. Key sales channels included: Instagram, YouTube, e-mail sponsorships, and web content links for year-round traffic generation.

• Grew top-tier commerce partnerships via exclusive sales with CNN Underscored, Cosmopolitan, MindBodyGreen, and other mass media in collaboration with PR Agency. Garnered coverage in product rounds ups, gift guides, listicles, and e-mail blasts resulting in sales revenue, traffic, brand awareness, and EMV.

FASHIONPHILE (Client 2017 - Present):

• Launched and managed influencer program for a recommerce ultra luxury handbag omnichannel powerhouse with locations in Neiman Marcus stores and pop-up retail locations across the country. Grew affiliate channel sales 75%+ YoY consistently, and publisher activation by 50%.

• Planned strategy resulting in new key sales drivers for the company in the 7th year of the affiliate program, including expansion from fashion influencers into mainstream publishers such as Cartera, a leading loyalty platform for credit cards, airlines and corporate perks with partners such as: Delta SkyMiles, American Airlines Advantage, and Chase Rewards.

• Cultivated relationships with strategic fashion and luxury lifestyle content creators, key media publishers, and mainstream loyalty sites, garnering ongoing content inclusions year-round on web, media, and social channels such as Instagram, YouTube, LTK, and ShopMy.

HIGHERDOSE (Client 2019 - 2023):

• Managed affiliates and partnerships program strategy for a leading infrared sauna and red-light beauty/wellness device company. Grew sales significantly from $150k in the first year to $7MM in 2023. Increased revenue by at least 80% YoY for five consecutive years in a row, while maximizing ROI.

• Doubled active affiliate base each year through innovative strategies, including targeted social content influencers, LTK creators, top-tier media, and niche communities such as health and wellness, beauty, lifestyle, holistic practitioners, and doctors.

• Significantly increased brand awareness and sales revenue via podcast campaigns, friend referral, and ambassador programs. Created a B2B partnership program with holistic health practitioners, functional medicine doctors and other thought leaders to grow channel sales via product recommendations to clients/patients.

EYEGLASSES.COM (Client 2017 - 2023):

• Overhauled stagnant CJ affiliate program, and increased sales 150% within 6 months of taking over management for one of the largest online retailers of designer eyewear.

• Recruited major publishers such as LTK, Hilton, Rakuten, and Dealmoon, resulting in brand awareness, traffic, and sales growth.

• Created affiliate communication strategies such as ongoing newsletters and exclusive sales promotions that contributed to revenue growth and network performance improvements within the vision category.

• Acquired $4 million in new sales revenue annually. Grew affiliate channel revenue 400% during tenure through new partner distribution deals and ongoing publisher optimization efforts.
• Developed and executed profitable online customer acquisition programs in multiple online sectors. Planned affiliate marketing channel strategy, managed affiliate partner relationships, and maximized ROI though key performance metric analysis.
• Worked closely with affiliate partners to help them grow business through creative optimization, content and landing pages, and knowledge sharing of best practice strategies.

• Managed online lead generation programs for multiple brands, including CarsDirect.com and Autos.com and served as the primary relationship manager with hundreds of web sites to ensure maximum channel growth.
• Served as the primary relationship manager with hundreds of web sites to ensure continued growth of the affiliate marketing channel.
• Directed partner communication initiatives such as e-newsletters, sales promotions, and program publicity. Collaborated with creative team to develop high conversion banners and landing pages.

• Created and managed online marketing programs for Comcast, Time Warner Cable, and other premier brands to support customer acquisition.
• Planned and executed the affiliate marketing strategy, including recruitment and retention of top web publishers. Contributed to 300% channel sales growth during tenure.
• Built profitable relationships with a global network of publisher/partners using daily phone and e-mail communication, promotions and incentive contests, newsletters, and industry networking events