Amy Hirschberg
Summary
Multi-channel copywriter with a 30-year history of delivering breakthrough communications to various audiences. Known as a strategic thinker and creative problem solver with significant experience launching, repositioning, and growing brands. Provides fast, effective solutions, while ensuring consistent messaging across all channels and happy, confident clients.
Overview
14
14
years of professional experience
Work History
Freelance Copywriter/ACD/CD
Various Pharmaceutical Ad Agencies
01.2016 - 12.2023
- Created strategically sound messaging for various product launches and subsequent annotated, core claims documents.
- Enriched client relationships through the consistent delivery of high-quality work under tight deadlines.
- Crafted compelling copy for websites and other promotional materials.
- Significant experience in a wide variety of therapeutic categories including: oncology, rare diseases, women's health, men's health, and more.
Marketing Communications Consultant
Various Small Businesses
01.2013 - 01.2021
- Helped numerous start-ups with everything from competitive analysis and position to creating pivotal sales materials, websites, and tactical plans.
- Repositioned and created new B2B campaign for back-end business services for restaurants.
- Increased sales for upscale home builders with new emotional-appeal campaign.
- Enhanced catering and happy hour efforts of a Bergen County, NJ restaurant by creating B2B promotions.
- Facilitated growth of local ad agency with new campaign for website and promotional materials.
SVP, Creative Director
Guidemark Health
11.2015 - 08.2016
- Increased sales for schizophrenia medication by communicating the brand's emotional end benefits to HCPs.
- Created all HCP/consumer pre-launch and launch materials for the first Rx nonhormonal contraceptive gel.
- Inadequate staffing resulted in my departure.
Executive Creative Director
Beacon Healthcare Communications
03.2015 - 11.2015
- Revamped creative department to be more digitally adept and poised for growth.
- Created new agency website to reflect these revitalized capabilities.
- Improved consumer CRM efforts for first Rx dry eye therapy by incorporating iconography and more benefit-focused communications.
- Left for significantly bigger opportunity.
Freelance Creative Director
Various Pharmaceutical Ad Agencies
04.2010 - 03.2015
- Converted 9 dissatisfied Brand Managers of the agency's largest client into enthusiastic supporters within 2 months by developing turnkey onboarding documents that made consistent messaging foolproof.
- One-year gig on the Bayer Women's Health business, which included several oral contraceptives and an implantable one.
- Crafted detailed, yet consumer-friendly launch communications about how to self-infuse a life-saving therapy for hereditary angioedema.
- Created launch communications for the first Rx therapy for non-24-hour disorder, a circadian rhythm disease that exclusively affects people who are blind.
Education
Bachelor of Science - Advertising/Marketing
Newhouse School of Public Communications
Syracuse UniversitySpeech Pathology And Audiology
Southern Illinois University Edwardsville
Edwardsville, ILSkills
- Web Content Creation
- Promotional Marketing/Advertising
- Client Presentations
- Consistent Brand Messaging
- Educational Videos
- Email Campaigns
- Relationship Building
- Concept Development
- Speaker Decks
- Team Player and Collaborator
- Managing Multiple Projects
AWARDS
- 2010: Rx Club Award: Astepro 0.15%, “Different” and Brovana, “The Right Fit”
- 2009: Rx Club Award: Merck, “Detail Aid”
- 2008: Rx Club OTC Award: Caltrate, Direct Mail; Rx Club OTC Award: Caltrate Sales Aid; Rx Club OTC Award: Alavert Sales Aid; NJ Ad Club Award: Caltrate Sales Aid; and The Gold Aster Award: Caltrate Patient Brochure
- 2007: Rx Club Award: Caltrate: Patient Brochure
- 2006: Rx Club Award: Nicotrol “Something to hold onto”
- 2002: The AAD Gold Triangle Award: Skin Cancer Foundation/ICN Campaign; and Rx Club Award: Kinerase Direct Mail
- 2000: Rx Club Award: Kinerase Direct Mail
- 1999: Rx Club Award, Silver: Flomax TV; and Rx Club Award for Flomax Print
- 1998: Rx Club Award: Glaxo Dermatology Sales Aid; and Rx Club Award: Glaxo Dermatology Brochure
- 1996: Rx Club Award, Gold: Vytra Healthcare TV “Jogger”; and Rx Club Award, Silver: Vytra Healthcare TV “Baseball”
Timeline
Freelance Copywriter/ACD/CD
Various Pharmaceutical Ad Agencies
01.2016 - 12.2023
SVP, Creative Director
Guidemark Health
11.2015 - 08.2016
Executive Creative Director
Beacon Healthcare Communications
03.2015 - 11.2015
Marketing Communications Consultant
Various Small Businesses
01.2013 - 01.2021
Freelance Creative Director
Various Pharmaceutical Ad Agencies
04.2010 - 03.2015
Bachelor of Science - Advertising/Marketing
Newhouse School of Public Communications
Speech Pathology And Audiology
Southern Illinois University Edwardsville
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