Amy Johns
La Center,WA
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 12 plus years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Evergreen Home Loans - NW And OR Region
08.2015 - 10.2023
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, campaigns and promotions.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Created and managed social media campaigns to increase brand engagement.
- Continually maintained and improved company's reputation and positive image in markets served.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Drove marketing initiatives to increase product visibility and market performance.
- Developed database of team members of weekly product update newsletter emails.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Coordinated with sales and marketing teams to publicize and promote events.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
- Maintained and built comprehensive database of industry contacts, vendors and venues.
- Trained and supervised event staff to complete tasks on time.
- Developed creative themes for events and created related activities to engage attendees.
- Created detailed timelines and budgets for events to meet all deadlines.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Implemented protocols and procedures to effectively manage planning process.
- Utilized social media to promote events and increase attendance.
- Coordinated travel and accommodations for event attendees.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
Loan Officer Assistant
Eagle Home Loans /Tyler McMahon
04.2012 - 08.2015
- Answered inquiries and provided superior customer service to clients.
- Set up files using loan officer checklist and submitted on-time for processing.
- Communicated with customers daily to request information and complete paperwork.
- Prepared professional business correspondence on behalf of loan officer to obtain information and facilitate processing steps.
- Supported loan processing by compiling applicant documentation such as credit reports, employment verifications, and financial history paperwork.
- Monitored key dates to obtain information by deadlines.
- Assisted with timely loan closing and funding activities with efficient management of task checklists.
- Assembled important paperwork and disclosures for borrower.
- Worked with Loan Officer to create application profile in system and review key information at various stages within process.
- Documented borrower's information in loan processing system and resolved any discrepancies.
- Cultivated productive relationships with clients, realtors, and title/escrow officers to increase profits and expand customer base.
- Assisted in resolving customer complaints, following procedures to find mutually beneficial solutions.
- Prepared loan documents and explained terms to clarify loan conditions and requirements with applicants.
- Contacted customers via mail, telephone and email to relay acceptance or rejection of applications.
- Analyzed credit reports to assess risk and determine applicants' ability to repay loans.
Collections Specialist
Columbia Collection Services Inc
04.2012 - 02.2013
- Delivered exceptional customer service on collection calls and maintained calm and professional demeanor.
- Processed payments and applied to customer balances.
- Negotiated to collect balance in full.
- Worked in call center environment handling manual and automatically dialed outbound calls.
- Maintained high volume of calls and met demands of busy and productive group.
- Researched accounts and completed due diligence to resolve collection problems.
- Negotiated re-payment plans by identifying causes of delinquent payments to assist in recovery of debt and meet realistic timeframes.
- Trained new team members on scripts, company services, and collection strategies.
- Counseled debtors on payment options and arranged installment agreements.
- Achieved performance goals on consistent basis.
- Used skip tracing and other techniques to locate debtors.
- Assisted in implementing procedures and policies to facilitate timely payments.
- Contacted customers to discuss past-due accounts and negotiated payment plans.
- Monitored customer accounts for payment delinquency and initiated collection efforts.
- Worked with customer to create debt repayment plan based on current financial condition.
- Located customers with overdue accounts and solicited payment in compliance with fair debt collection practices.
- Listened to customers and negotiated solutions that met creditor and debtor needs.
- Processed debtor payments and updated accounts to reflect new balance.
- Deployed automated system tracking and skip tracing to locate hard-to-find, re-located customers.
- Compiled and analyzed data for review by senior management of loan loss reports to measure portfolio performance.
Education
Associate of Arts -
Clark College
Vancouver WA 06.1998
Skills
- Partnership Development
- Social Media Platforms
- Digital Marketing
- Budgeting and Allocation
- Public and Media Relations
- Brand-Building Strategies
- Strategic Planning
- Customer Relationship Management (CRM)
- Staff Management
- Marketing Campaign Development
- Vendor Relations
- Marketing and Advertising
- Business Development
Timeline
Marketing Manager
Evergreen Home Loans - NW And OR Region
08.2015 - 10.2023
Loan Officer Assistant
Eagle Home Loans /Tyler McMahon
04.2012 - 08.2015
Collections Specialist
Columbia Collection Services Inc
04.2012 - 02.2013
Associate of Arts -
Clark College
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