Amy Jones
Madison,MS
Summary
Motivated and disciplined business development professional with over a decade of business growth experience in a multitude of business fields. Providing proficiency in budget and strategy planning and implementation, media buying, and negotiations. Demonstrated track record of success in delivering grant, marketing, and event projects. Excellent communication skills, with a talent for building strong relationships, and passionate about collaborating and leading team members.
Overview
11
11
years of professional experience
Work History
Account Executive
Lamar Advertising
08.2022 - Current
- Successfully retained current clients and added new businesses to surpass my monthly quote by 8% each month, met my annual budget of $1.1 million dollars and contributed to a team budget of $8 million dollars through the creation of unique proposals, upselling strategies, and extensive product knowledge.
- Expanded company presence and relevancy within the market by attending and speaking at community and networking events and learning competitor and industry trends.
- Utilized CRM tools (Salesforce) to effectively manage client information, track progress on accounts, and increase lead conversion all to build and optimize customer service.
Owner/Operator
Business Efficiency Concepts
11.2018 - Current
- Business Model Consultant (or relevant title) - Developed and implemented new business models for 12 startups, increasing their chances of success through strategic branding, operational improvements, and data-driven marketing campaigns.
- Project Director - Juvenile Justice Symposium - Led a successful team, external negotiations and contracts, ensuring smooth execution for 300+ attendees.
- Continuing Education Coordinator - Managed four conferences, coordinating education logistics for 15 moderators and 200+ attendees.
- Marketing Strategist - Executed multiple advertising campaigns, encompassing design, placement, and analysis to achieve a positive return on investment (ROI).
Director of Marketing and Communications
Mississippi State Medical Association
01.2020 - 07.2022
- Wrote the scope of work, strategically planned all marketing initiatives, and hired and worked effectively with the project director to deliver a 2.1 million dollar grant.
- Led strategic planning and oversaw the committee of the Mississippi Journal of Medicine, increased content, enhanced catalog release times, and increased profit by 81%.
- Increased online presence by 35% through creating and managing all website, partnering, media, and online content.
- Managed cross-functional teams to execute successful marketing initiatives, media purchasing, public relations, and membership engagement.
Regional Business Development Manager
Hulin Health
01.2017 - 01.2020
- Negotiated, planned, and coordinated over 11 open house events for new urgent care clinics
- Created, implemented, and provided tactical guidance of non-clinical training protocol for 25 non-clinical staff members.
- Delegated and administered quarterly budgets to each clinic, and fulfilled the regional marketing budget through community partnerships, sponsorships, media buying, and team bonuses.
- Developed key partnerships with local hospitals, physicians, and clinics to increase referrals, and maintain networking relationships to optimize revenue growth.
Suite Manager
Tiger Athletic Foundation
01.2013 - 01.2016
- Managed game day operations for 10 suites and their stakeholders through compliance, communications, and scheduling.
- Developed and carried out scheduling for 45 volunteers.
- Managed procurement activities, including food and beverage orders, equipment, and subcontractors, ensuring timely delivery and cost-effectiveness.
Education
Bachelor of Science in Business Management and Sport Administration -
Louisiana State University
Baton Rouge, LAMaster's of Jurisprudence - Labor And Employment Law
Tulane University, School of Law
New Orleans, LASkills
- Contract Negotiation
- Project Management
- Interpersonal Skills
- Data Analysis & Implementation
- Content Management Systems (CMS)
- Strategic planning
- Development and execution of campaigns and projects increasing ROI
- Team leadership & Cohesiveness
- A decade of training, collaborating for and within the workplace
- Budget management
- Managed and worked within multiple million dollar budgets
Volunteer Experience
- Outreach Coordinator, Gardere Community Center, Organized afterschool events for the children, assisted in donor reach out, and facilitated recruitment of volunteers.
- MS Collegiate DECA Judge, Mississippi College Board, Serving on the judging committee for multiple categories (business, marketing, and Campaign Strategy) for the Mississippi DECA Collegiate Conference.
Timeline
Account Executive
Lamar Advertising
08.2022 - Current
Director of Marketing and Communications
Mississippi State Medical Association
01.2020 - 07.2022
Owner/Operator
Business Efficiency Concepts
11.2018 - Current
Regional Business Development Manager
Hulin Health
01.2017 - 01.2020
Suite Manager
Tiger Athletic Foundation
01.2013 - 01.2016
Bachelor of Science in Business Management and Sport Administration -
Louisiana State University
Master's of Jurisprudence - Labor And Employment Law
Tulane University, School of Law