Amy J. Potter
Plainwell,MI
Summary
Strategic Product Director with a proven track record in leading product-market strategy and driving the implementation of innovative products for niche markets. Skilled in developing and executing high-impact strategies that effectively align organizational goals with market opportunities. Recognized for analytical problem-solving abilities and a collaborative approach, consistently delivering results through cross-functional teamwork.
Overview
21
21
years of professional experience
Work History
Go to Market Director
Elevance Health
11.2022 - Current
- Responsible for developing and implementing the overall digital health strategy within Advocacy Product Management
- Identifying and implementing digital health solutions that improve member outcomes, enhance member engagement, and improve operational efficiencies
- Create UX solutions that deliver a seamless user experience and increase user engagement
- Collaborate with stakeholders across the organization, including clinical staff, IT professionals, and business leaders, to identify opportunities to leverage technology to improve member engagement and outcomes
- Develop real user metrics to measure success of implementation
- Lead project teams and manage budgets to ensure that digital health initiatives are delivered on time, within budget, and meet the organization's strategic goals
- Serves as a subject matter expert for each product offerings digital experience and AI technologies to develop requirements for product growth strategy
- Ensure readiness of digital features and improved operational processes with KPIs and data-driven decisions
- Responsible for the Advocacy pipeline process
Solutions Management Director
Elevance Health
08.2021 - 11.2022
- Responsible for leading the planning and implementation of products and services for diverse lines of business
- Serves as the point of contact and subject matter expert on all aspects of planning, implementing, and managing day to day operational, technical, and business partner interactions for existing programs
- Works with Product Development to consult on enhancements to existing products and development of new clinical solutions based on department analytics
- Applies knowledge, insight, and experience into strategic client recommendations
- Develops strategy and materials to support department needs
- Understand the business processes the system supports
- Responsible for the creation of product messaging and materials
- Create product and data analysis demonstrations to present to clients / employees / account management teams
Process Improvement Senior Manager
Elevance Health
03.2019 - 08.2021
- Responsible for the development of business requirements, facilitating process improvement, data mapping, problem resolution, project management, system functional design and system testing
- Lead transformational initiatives as a subject matter expert in collaboration with the project manager for the Clinical Operations team
- Work collaboratively with Clinical Shared Service leaders (Commercial and GBD), to drive operational efficiencies, execute strategic initiatives and ensure services delivered are of the highest quality and are compliant with client and state requirements
- Create and present executive level materials
- Examine key processes for quality, timeliness, cost control, retention, and transfer of learning from past projects or other divisions of the organization, new technology opportunities, systematic enhancements, and other efficiency/effectiveness factors
Clinical Practice Manager
Western Michigan University School of Medicine
06.2017 - 03.2019
- Responsible for the oversight of eleven clinic operations and management of 65 clinic support staff
- Collaborate with the Associate Dean for Clinical Affairs to develop, implement and administer new and/or enhance clinic policies and procedures
- Ensures clinic processes and practices are efficient and operate in compliance with medical school and The Joint Commission guidelines and policies
- Independently manages multiple tasks and projects with competing priorities and deadlines
- Recruits, interviews, and creates orientation plans for all new hires
- Handles details of a highly confidential and critical nature
- Determines needed actions and implements improvement strategies
- Responsible for managing the daily operations of the clinic support staff
- Manage clinical and clerical call centers
- Serve as a trainer/SME for Epic EMR
Clinical Informatics Manager
Hospice Care of Southwest Michigan
12.2016 - 06.2017
- Audit nursing documentation for accuracy and compliance, submit HIS data biweekly to CMS, troubleshoot EMR issues, serve as a liaison between clinical staff and third-party vendors
- Create EMR quick guides, provide monthly educational presentations, lead quarterly peer reviews, serve as an Improvement Kata Coach, mentor leadership in lean practices
Clinical Informatics Specialist
Ascension Health
01.2016 - 12.2016
- Meet with end users to discuss current workflows and desired changes; obtain necessary information to create DCW for new build/enhancement; work with analyst to create new functionality, test changes, meet with end user to confirm new functionality, create workflow education and distribute prior to implementation, provide live support when necessary
- Create process workflows in Visio, identify opportunities for improvement, facilitate Kaizen events, assist in developing department specific improvement plans, provide continued support to ensure implementation and success
- Serve as a trainer/SME for Cerner EMR
Practice Manager
Ascension Health
09.2012 - 01.2016
- Supervise clerical and clinical staff, design and implementation of new policies, assign daily workflow, audit charting for appropriate documentation, interview and select physicians and employees, evaluate performance, provide coaching and discipline of staff, organize office operations and procedures, liaise between patients and internal departments to resolve discrepancies, maintain financial reports, resolve patient and employee relations issues, serve as a champion of change to help team exceed benchmarks
Office Manager
Wright & Filippis
09.2010 - 09.2012
- Supervise clerical staff, design, and implement new policies, assign daily workflow, assist in the interview and selection of employees, evaluate performance, provide coaching and discipline of staff, organize office operations and procedures, resolve billing / coding discrepancies, maintain financial reports, resolve patient and employee relations issues
Registration Specialist
Bronson Methodist Hospital
06.2003 - 09.2010
- Greet arriving patients, interview and collect appropriate medical and insurance information, enter patient data into the EMR, call insurance carriers to verify coverage and / or obtain prior authorization for inpatient admissions
Education
Certified Six Sigma Green Belt -
Villanova University
07.2016
Bachelor of Applied Science - Health Care Administration
Ferris State University
12.2011
Skills
- Digital Strategy Development
- UX Design
- Creative Direction
- Sales Presentations
- Data-driven decision-making
- Teamwork and Collaboration
- Team Leadership
- Product Knowledge
- Operations Management
- Product Management
- Web Analytics
- Artificial Intelligence Integration
Timeline
Go to Market Director
Elevance Health
11.2022 - Current
Solutions Management Director
Elevance Health
08.2021 - 11.2022
Process Improvement Senior Manager
Elevance Health
03.2019 - 08.2021
Clinical Practice Manager
Western Michigan University School of Medicine
06.2017 - 03.2019
Clinical Informatics Manager
Hospice Care of Southwest Michigan
12.2016 - 06.2017
Clinical Informatics Specialist
Ascension Health
01.2016 - 12.2016
Practice Manager
Ascension Health
09.2012 - 01.2016
Office Manager
Wright & Filippis
09.2010 - 09.2012
Registration Specialist
Bronson Methodist Hospital
06.2003 - 09.2010
Certified Six Sigma Green Belt -
Villanova University
Bachelor of Applied Science - Health Care Administration
Ferris State University