Amy Lannan

• Manage sales of Swedish Match brands and OTPA trade programs within a defined geographic area, ensuring product availability and effective promotion across contracted retail stores.
• Provide exceptional customer service and build strong relationships with retail partners to foster brand loyalty and enhance sales performance.
• Increase product presence by expanding the number of SKUs at each retail location to maximize visibility and revenue opportunities.
• Collaborate with cross-functional departments to develop and implement strategies that drive sales growth and improve operational efficiency.
• Install, remove, and update point-of-sale (POS) materials to enhance brand visibility.
• Ensure compliance with all contract terms, including price, parity, product positioning, and promotional agreements.

• Developed and implemented promotions for individual retailers, ensuring timely and accurate submission of forms.

• Executed statewide promotions in alignment with the marketing department’s strategies.

• Communicated retailer incentive plans and bonus structures to drive engagement and participation.

• Coordinated with retailers on new game launches and allocations, providing regular updates and support.

• Analyzed sales data to identify trends and develop tailored improvement plans.

• Established and maintained professional business relationships with existing and new retailers, focusing on customized business strategies aligned with their goals.

• Collaborated with retailers to design business plans that aligned with their specific needs and market demands.

• Built and maintained a strong merchandising presence in stores and external locations, including managing lottery vending machines, displays, signage, and dispensers.

• Managed 83 retail accounts across the Louisville area, ensuring consistent service and sales support.

• Managed sales operations across 136 key accounts, including Circle K locations throughout Kentucky.

• Oversaw product marketing and distribution to major retail chains, ensuring optimal product availability and visibility.

• Introduced and enhanced point-of-sale (POS) materials to drive product awareness and boost sales.

• Developed and executed market strategies to increase product sales and expand market share.

• Built and nurtured strong business relationships with clients, fostering trust and long-term partnerships.

• Delivered exceptional customer service, addressing client needs and ensuring satisfaction.

• Prepared and submitted daily route activity reports, monthly performance highlights, and detailed expense reports.

• Managed product merchandising, ensuring optimal presentation and stock levels to drive sales.

• Introduced new products to retail locations and ensured proper product rotation to maintain freshness.

• Installed, removed, and updated point-of-sale (POS) materials to enhance brand visibility.

• Increased sales by building strong relationships with clients and providing exceptional customer service.

• Recognized as one of the top 15 sales associates nationwide for outstanding performance.

• Led the sales team to achieve targets by managing operations and ensuring consistent performance.
• Designed and implemented short- and long-term sales, marketing, and product development strategies to drive growth and expand the customer base.
• Managed the recruitment, training, and development of sales representatives, fostering a high-performance team culture.
• Set clear objectives for the sales team and monitored performance to ensure alignment with company goals.
• Collaborated across departments to align sales initiatives with broader business strategies and market trends.