Summary
Overview
Work History
Education
Skills
Affiliations
Websites
Timeline
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Amy Leonard

Amy Leonard

Nashville,TN

Summary

Results-driven sales leader with 21 years of experience in the multifamily industry. Proven success in driving revenue growth, developing talent, and leading high-performing teams. Expertise in sales leadership, strategic market and account planning, and SaaS solutions. Skilled in sales and training presentations, with a strong ability to exceed performance goals. Recognized for fostering a collaborative culture, building client partnerships, and mentoring others. President's Club winner with a "we, not me" mentality.

Overview

26
26
years of professional experience

Work History

District Sales Manager

Rent.
03.2023 - Current
  • Handled organizational shifts and new product introductions with efficiency.
  • Enhanced overall sales performance through strategic planning and execution.
  • Boosted sales representatives' skills with ongoing training and mentoring sessions.
  • Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
  • Grew YOY sales 8.9% by consistently meeting and exceeding quotas.
  • Reviewed individual and group achievements, implementing methods to optimize overall sales.
  • Trained sales team on product features, promotional strategies, and effective selling methods to boost satisfaction metrics.
  • Developed strategic approaches to enhance client retention.
  • Surpassed business sales targets by devising, deploying, and optimizing SPIN sales strategies.
  • Recognized employee accomplishments to drive motivation and engagement.
  • Collaborated with cross-functional teams to streamline operations.
  • Conducted market analysis to uncover opportunities for growth.
  • Advocated for prioritizing customers' needs, enhancing team's contribution to client loyalty.
  • Partnered with district managers to exchange best practices and foster organizational growth.
  • Regularly evaluated competitive landscape to adjust strategies.
  • Examined data trends to evaluate performance metrics and identify improvement areas.
  • Recruited and interviewed candidates to strengthen workforce capabilities.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Handled complex issues with prominent clients to preserve connections.
  • Partnered with senior leadership to enhance ongoing processes and surpass objectives.
  • Optimized team and individual performance, meeting targeted KPIs through collaboration and customer focus.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Conducted product training, demonstrations, and promotional campaigns to boost market presence.
  • Engaged in cross-functional collaboration for maintaining message consistency across districts.

Senior National Solutions Specialist

Rent.
10.2022 - 02.2023
  • Generated new business with marketing initiatives and strategic plans.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Represented company and promoted products at conferences and industry events.
  • Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
  • Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
  • Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
  • Coordinated with product development teams to ensure offerings met market demands and client expectations.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.

Regional Sales Executive

Valet Living
Nashville, TN
11.2011 - 01.2021
  • Increase in business from 5,763 units in Nashville and Chattanooga to 46,244 units across four markets including Nashville, Memphis, Chattanooga, and Knoxville
  • Opened Evansville, IN, Louisville, KY, and Lexington, KY markets
  • Critical role in promoting Valet Living's resident facing amenities
  • Identify and cultivate relationships with prospective clients to drive revenue and achieve monthly closing targets in designated markets
  • Build and nurture strong relationships with property, regional managers, property owners, and management groups
  • Rapidly build a pipeline through developing relationships using networking via industry associations, email, and outbound lead generation techniques
  • Manage sales contact requests for our customers and provide follow up on leads
  • Play a vital role in transitioning a client to the operations team during the launch
  • Conduct start-up orientations to review service objectives and opportunities
  • Maintain weekly and monthly tracking and reporting through Salesforce
  • Engage in personal and professional development
  • Proficiency in Salesforce, Microsoft Office, Teams, Skype, and Zoom
  • Ability to gain conviction and leverage relationships through persuasiveness, negotiation, and influence to all levels of an organization
  • Consultative problem-solving skills
  • Highly effective oral and written communication skills
  • Time management, including organizing & planning skills
  • Guardian of company culture (ethics, brand builder, integrity)
  • Commitment to continuous learning
  • Completion of Rainmaker training program Dec 2019

Sales Executive

Apartment Guide/Consumer Source, Inc
Nashville, TN
03.2006 - 11.2011
  • Consistent sales performance - 108% average as an Apartment Guide Sales Executive
  • Part of focus group to improve work flow across the entire Apartment Guide organization
  • Responsible for MyAccounts training for Apartment Guide's Southeast Region
  • Implementation of marketing strategies including the launch of new products and services
  • Consult, develop and sell strategic integrated media programs to new clients utilizing Apartment Guide's suite of products
  • Consult with clients to uncover their business goals and translate them into print and internet advertising solutions including print Apartment Guide, Apartmentguide.com and Rentals.com suite of products
  • Commitment to outstanding customer service

Property Manager

Bristol Development Group
Franklin, TN
01.2005 - 03.2006
  • Managed daily operations of 171-unit condominium community from late construction through sales completion
  • Effectively managed all community personnel, supply, budgets, accounts payable/receivable and HOA
  • Scheduled and conducted owner walk-through and work orders
  • Managed two full time employees, one part time employee and ten contracted employees

Marketing Specialist

Bristol Development Group
Franklin, TN
10.2003 - 01.2005
  • Responsible for outstanding customer service to residents and prospects of 273-unit lease-up community in Fayetteville, AR
  • Implemented and executed marketing strategies, leasing and later on resident retention strategies to exceed owner's occupancy goals

Telephone Account Executive

BellSouth Advertising and Publishing
Brentwood, TN
08.1999 - 10.2003
  • Consulted with Middle Tennessee businesses to identify their media needs and build a Yellow Pages print and internet advertising campaign around their goals

Education

Bachelor of Science - Marketing

Tennessee Technological University
Cookeville, TN
12.1998

Skills

  • Strategic planning
  • Market research
  • Sales presentation
  • Proposal development
  • Salesforce
  • Pipeline management
  • Plan sales
  • Customer relations
  • Problem-solving
  • Negotiation
  • Adaptability

Affiliations

  • Greater Nashville Apartment Association
  • Education Committee
  • Legislative Committee
  • Statistics Committee
  • Chattanooga Apartment Association
  • Apartment Association of Greater Knoxville

Timeline

District Sales Manager

Rent.
03.2023 - Current

Senior National Solutions Specialist

Rent.
10.2022 - 02.2023

Regional Sales Executive

Valet Living
11.2011 - 01.2021

Sales Executive

Apartment Guide/Consumer Source, Inc
03.2006 - 11.2011

Property Manager

Bristol Development Group
01.2005 - 03.2006

Marketing Specialist

Bristol Development Group
10.2003 - 01.2005

Telephone Account Executive

BellSouth Advertising and Publishing
08.1999 - 10.2003

Bachelor of Science - Marketing

Tennessee Technological University

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