Summary
Overview
Work History
Education
Skills
Portfoliowebsite
Facebookbusinesspage
Community Service
Skillsexperience
Additional Information
Timeline
Generic

Amy L. Hill

Charlottesville,VA

Summary

With over 30 years of experience, I have helped clients create, develop, and implement professional brands that make a lasting impact. Through collaborative processes with individuals and teams, I consistently deliver significant value by expanding brand reach. By facilitating messaging, integrating brands into operating environments, and leveraging digital marketing strategies, I successfully amplify brand messages.

Overview

33
33
years of professional experience

Work History

Civil Wedding Celebrant/Officiant

01.2024 - Current

Venue Management Associate

Valley Road Vineyards & Cedarmere Farm of the Blue Ridge
01.2022 - Current
  • Provide customized, onsite short-term management support for venue owner/managers for special events & weddings

Branding Coordinator & Graphic/Visual Designer

acac
07.2018 - Current
  • Company Overview: 7-location regional healthcare company
  • Website: acacpt.com
  • Report to Executive Director and Business Manager, collaborating with Outreach & Marketing Team to:
  • Lead all creative efforts to support the marketing needs of an 7-location regional healthcare company, ensuring cohesive brand messaging and high-quality design across all platforms
  • Write, edit, and create marketing copy for diverse media including print materials, web content, social media, blogs, and direct email campaigns
  • Develop and execute comprehensive marketing strategies across web, social media, email, and traditional advertising to promote physical therapy services
  • Achieve cost reductions of 25-50% for print materials, business cards, and promotional items while maintaining quality
  • Oversee updates and ongoing maintenance of the Physical Therapy@acac website (acacpt.com) to ensure content is current and engaging
  • Publish and distribute a monthly PT@acac newsletter, expanding its reach to a growing subscriber base
  • Spearheaded significant brand modernization, differentiating Physical Therapy@acac from its parent brand (acac Fitness & Wellness), and enhancing its visibility in the healthcare market
  • Increased acquisition and engagement with online reviews, boosting Google, social media, and patient reviews by over 200%
  • Grew the direct newsletter subscription list by 250%, leveraging targeted campaigns and promotions
  • Expanded social media following by over 300%, driving exponential increases in engagement on Facebook and Instagram
  • Doubled use of internal patient database for more effective direct email marketing, leveraging platforms like REACH and WebPT Local for targeted outreach
  • 7-location regional healthcare company
  • Website: acacpt.com

Freelance Graphic and Visual Designer & Marketing Consultant

01.1992 - Current
  • Seasoned designer with strengths in concept development, brand design, graphic design, visual design, graphic detailing, layout, document construction, production coordination to a varied range of clients
  • Work with established companies and organizations, start-ups, etc
  • On logo and branding development, marketing plan creation and execution
  • Prefer to work inclusively with clients, work to find strategies to give them a sense of agency and collaboration in projects, but can also work highly independently
  • Successfully adapted over a 30+ year career to dozens of technological tools in creative and business management realms; I am a life-long learner completely comfortable with 'the only thing constant is change'
  • Specialize in traditional, high-end print design, proposal design, presentation design, book and calendar design and publishing, and developing independent online stores and merchandising in direct collaboration with clients

Tour Leader

Monticello Wine Tours & Coach Company
01.2019 - 01.2023
  • Provided itinerary planning, chauffeuring and 'insider' tour guide services to guests and visitors, and safe, comfortable transportation to local vineyards, wineries, cideries, breweries, etc

Executive Director & Program Manager

Amazon Aid Foundation
01.2018 - 01.2019
  • Company Overview: 501(c)3 Nonprofit Organization
  • Led the organization's operations, reporting directly to the Board of Directors, Board Chair, and Founder/President, while overseeing strategic initiatives and day-to-day activities
  • Directed the foundation's programs and managed partnerships with interns, contractors, and external collaborators to advance the organization's mission
  • Safeguarded and supervised the distribution of Amazon Aid's copyrighted multimedia assets, including documentaries, educational films, photography, and a video library, ensuring compliance with intellectual property laws
  • Managed the foundation's digital and social media presence, including overseeing the website, online advocacy platforms, and social impact campaigns to raise awareness and engagement on environmental and social issues in the Amazon
  • Developed and protected the organization's branding, curriculum, and proprietary content while ensuring alignment with the mission and values of Amazon Aid
  • Supported fundraising and partnership development efforts, leveraging multimedia assets and campaigns to drive donor engagement and support for environmental protection in the Amazon
  • 501(c)3 Nonprofit Organization

Brand Developer, Brand Manager & Graphic/Visual Design Support

acac Fitness & Wellness Centers, Legacy Management Group
01.2009 - 01.2018
  • Strategic Brand Development & Management: Played a pivotal role in the establishment and growth of the internationally recognized Physician Referred Exercise Program (p.r.e.p.), a medical fitness initiative designed to increase health, wellness, and fitness participation within non-traditional, 'deconditioned' market segments
  • Cross-Functional Team Leadership: Collaborated with a multi-disciplinary team to design and implement a scalable business model that integrated p.r.e.p
  • Into acac's core operations, spanning four distinct geographic markets
  • Cost Reduction & Efficiency Gains: Achieved a 50% reduction in marketing and promotional expenses by developing a custom online storefront and fulfillment system for centralized ordering and inventory management
  • This streamlined system supported the rapid expansion of programming teams across multiple markets, creating significant economies of scale
  • Brand Standardization & Licensing: Established a company-wide, consistent branding framework for p.r.e.p., ensuring its successful licensing and replication in diverse geographic regions
  • Graphic Design Leadership: Initially hired as a Graphic Designer to address a chronic backlog of experiential design needs, including branded two- and three-dimensional displays, signage, and interactive installations
  • Successfully cleared the backlog within a year, transitioning to a broader marketing support role
  • Project Supervision & Execution: Led the design, production, and installation of high-impact marketing materials and displays for fitness clubs, including durable exterior signage, interactive displays, and event-related visuals during a period of rapid business expansion

Creative Director & Graphic and Visual Designer

acac Fitness & Wellness Centers and Legacy Management Group
01.2010 - 01.2017
  • Led brand and style guide management to ensure visual consistency across all digital and print assets
  • Developed and implemented visual design concepts for a variety of marketing materials, both for internal and external audiences
  • Wrote, edited, and proofread content, while overseeing the pre-flighting process for print and digital distribution
  • Supported company growth by designing and producing high-quality 3D renderings, large format graphics, and renovation/upgrade visuals for new locations and facilities
  • Spearheaded the creative project management process, ensuring timely installation and distribution of hundreds of branded assets, including signs, labels, displays, and marketing graphics
  • Played a critical role in the brand's expansion during a period of rapid growth, systematizing creative workflows and enhancing the efficiency of project execution

Education

Bachelor of Arts - Liberal Arts

Virginia Tech
Blacksburg, VA
06.1987

Skills

  • Visual and graphic design
  • Layout and print production coordination
  • Digital design and illustration
  • High-end print publication design
  • Advertising design and implementation
  • Social media posting
  • Content marketing
  • Copywriting
  • Editing
  • Content generation
  • Blogging
  • Collaborative team settings
  • Independent work
  • Detail-oriented
  • Pre-flighting for print
  • Digital marketing
  • Publications
  • Visual design
  • UX/UI
  • Custom illustration
  • Typography
  • Color theory
  • Brand development
  • Logo development
  • Public speaking
  • Presentation development
  • Graphic asset management systems
  • Creative process
  • Pre-press knowledge
  • Advanced color theory
  • Digital processes
  • Printing processes
  • Label design
  • Packaging design
  • Graphic standards
  • Style guides
  • Adobe Creative Suite
  • InDesign
  • Photoshop
  • Illustrator
  • Canva
  • Microsoft Office
  • Google Suite
  • Wordpress
  • SquareSpace
  • Large format design
  • Production coordination
  • Sign design
  • Exhibit design
  • Experiential design
  • Advanced graphic asset management
  • Creative project management
  • Event design, management and marketing

Portfoliowebsite

amyhilldesigner.com

Facebookbusinesspage

facebook.com/amyhdesign

Community Service

  • Founding Member, Corresponding Secretary, Citizens for Jefferson School, 01/01/01, 12/31/04, Spearheaded a successful campaign to challenge city government redevelopment strategies for Jefferson School.
  • Volunteer and Performer/Wrestler, CLAW (Charlottesville Lady Arm Wrestlers), 01/01/17, Present, Provide on-stage talent and outreach for fundraising events for local women-initiated and supporting organizations and charities.
  • Board Member, Lewis & Clark Exploratory Center, Darden Towe Park, 01/01/12, 12/31/15, Assisted with publications, marketing, PR, graphic design, facilitating signage and exhibits for the future new Center.
  • Parent-Teacher Organization Member, Clark (now Summit) Elementary School, 01/01/04, 12/31/09, Collaborated with a diverse group of parents, faculty, administrators to create elevated and sustained student-parent-teacher engagement.

Skillsexperience

  • Visual and graphic design, layout and print and digital production coordination (since 1992, 30+ years)
  • Specialize in high-end print publication design (hardcover & softcover books, booklets, magazines, brochures, pamphlets, rack cards, custom embossed, foil accent, spot varnish embellished designs)
  • Facebook, Instagram, YouTube, Google advertising design and implementation
  • Social media posting, scheduling & maintenance
  • Content marketing specialist, Copywriting, editing, content generation, regular blogging
  • 30+ years of success in both collaborative team settings & working independently, as circumstances require
  • Extremely detail-oriented, experienced in editing, pre-flighting for print, digital marketing & publications
  • Visual design, UX/UI
  • Custom illustration, Typography, Color theory
  • Brand & Logo Development
  • Public speaking and presentation development
  • Develop and maintain graphic asset management systems
  • Familiar and highly confident with all steps of the creative process including the development and ownership of projects from concept through final production and knowledge of pre-press, advanced color theory, digital and printing processes
  • Label & Packaging Design
  • Extensive experience in the development of, and interpretation and adherence to graphic standards, techniques, methods, and style guides
  • Adobe Creative Suite: mastery level InDesign, Photoshop, Illustrator, Canva, varied experience in other applications
  • Microsoft Office (Word, Excel, Powerpoint)
  • Google Suite (Docs, Slides, Sheets, etc.)
  • Wordpress, Drupal, SquareSpace website editing & design
  • Large format design & printing/production coordination
  • Sign, exhibit & experiential design
  • Advanced graphic asset management, customized to working platforms used & comfort level of users
  • Meet deadlines consistently, demonstrate advanced creative project management skills

Additional Information

Currently pursuing opportunities in both design and customer care professions.

Timeline

Civil Wedding Celebrant/Officiant

01.2024 - Current

Venue Management Associate

Valley Road Vineyards & Cedarmere Farm of the Blue Ridge
01.2022 - Current

Tour Leader

Monticello Wine Tours & Coach Company
01.2019 - 01.2023

Branding Coordinator & Graphic/Visual Designer

acac
07.2018 - Current

Executive Director & Program Manager

Amazon Aid Foundation
01.2018 - 01.2019

Creative Director & Graphic and Visual Designer

acac Fitness & Wellness Centers and Legacy Management Group
01.2010 - 01.2017

Brand Developer, Brand Manager & Graphic/Visual Design Support

acac Fitness & Wellness Centers, Legacy Management Group
01.2009 - 01.2018

Freelance Graphic and Visual Designer & Marketing Consultant

01.1992 - Current

Bachelor of Arts - Liberal Arts

Virginia Tech

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