Amy Louw
Collegeville,PA
Summary
Experienced and adaptable content writer skilled in conducting thorough research, crafting compelling written pieces, and refining content to perfection. Demonstrates the ability to work independently, generating engaging and authoritative work with minimal guidance. Proven track record of delivering error-free content while maintaining effective communication with clients and colleagues. Thrives in remote work settings, consistently delivering superior performance over a span of 5 years.
Overview
18
18
years of professional experience
Work History
Content Writer & Editor
Freelance
Collegeville, Pennsylvania
03.2020 - Current
- Write and create content for various organizations
- Work alongside marketing directors to create and communicate online campaigns
- Conduct interviews and write scripts for video announcements
- Complete thorough research into assigned topics
- Prove successful work within tight deadlines and a fast-paced environment
- Ensure accuracy and consistency in all written materials through diligent proofreading and editing
- Utilize exceptional writing, editing, and proofreading skills to produce engaging and error-free content
- Enhance website traffic by creating engaging and shareable blog posts and articles
- Perfect clients' style outlining voice, tone and language usage guidelines which improve overall brand consistency throughout various forms of communication
- Collaborate with graphic designers to produce visually appealing content, enriching user experience
- Create content for websites and online publications
- Research and write articles and reviews for online publications
- Study and comment on current news and trends
- Build, establish and maintain relationships with clients
Director - Women & Small Groups
New Story Church
Phoenixville, Pennsylvania
03.2017 - 03.2020
- Recruited and trained 30+ small group leaders
- Created, promoted and marketed ministry events for 150+
- Developed high-performing groups by providing mentorship, guidance, and opportunities for spiritual growth
- Enhanced group collaboration through regular communication, goal setting, and dynamics overview
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability
- Established a culture of continuous improvement by fostering open communication channels and empowering group leaders to voice their ideas
Aerobics Instructor, Private Class
Myself
Pinelands, South Africa
01.2015 - 06.2016
- Assisted 20+ clients in setting realistic fitness goals while providing motivation and support throughout their journey
- Utilized social media platforms to promote upcoming classes and events at the gym facility to boost enrollment numbers
- Ensured safety of all participants by conducting pre-class assessments, demonstrating proper technique, and monitoring individual progress throughout each session
- Adapted exercises based on individual needs, providing modifications to accommodate physical limitations or injuries when necessary
- Boosted class attendance through effective marketing strategies and community outreach efforts
- Developed strong relationships with clients, resulting in high participant retention rates and repeat customers
- Improved class engagement by incorporating music and dance routines into aerobics sessions
- Led group fitness classes for diverse participants, ensuring proper form and technique were demonstrated
Administrator/Developer/Lecturer
Cornerstone Institute
Cape Town, South Africa
03.2015 - 06.2015
- Executed all administrative duties for the Theology and Christian Ministry department (10 staff members)
- Taught and uploaded all web content for a tertiary education class
- Handled sensitive information discreetly, maintaining strict confidentiality at all times as required by company policy or legal regulations
- Maintained personnel records and updated internal databases to support document management
- Organized workflow and delegated tasks effectively to ensure timely project completion without compromising quality
- Managed office inventory levels, ensuring adequate supplies were available while minimizing waste and unnecessary spending
- Served as a liaison between departments, fostering open communication channels that improved overall organizational function
- Coordinated company events and meetings to foster teamwork and boost employee morale
- Reduced overhead costs through careful budget management and resource allocation
- Enhanced employee onboarding process, improving new hire satisfaction and reducing time to productivity
- Improved team productivity with introduction of shared online calendar for tracking deadlines and appointments.
- Negotiated with vendors to secure more favorable terms, resulting in cost savings for office expenses
- Coordinated with IT department to upgrade software, ensuring all systems were up-to-date and running efficiently
- Educated staff on organizational mission and goals to help employees achieve success
Administrator & Event Coordinator
Common Ground Church
Cape Town, South Africa
03.2014 - 03.2015
- Created and managed project plans, timelines and budgets
- Frequently inspected production area to verify proper equipment operation
- Brainstormed and implemented creative event concepts and themes
- Facilitated smooth transitions between event segments by creating detailed schedules and providing clear communication to staff and participants
- Developed creative marketing materials that generated interest and boosted event attendance
- Enhanced 300+ attendee experience by meticulously planning and executing event logistics
- Coordinated with vendors to deliver exceptional catering and audiovisual services during events
- Maintained accurate records of all event expenditures, ensuring budget compliance across multiple projects
- Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality
- Conducted post-event analysis, identifying areas of improvement for future events
- Employed social media platforms effectively to promote upcoming events, reaching a wider audience base
- Secured high-quality entertainment acts, enhancing attendee enjoyment and generating buzz around events
- Increased brand visibility through strategic placement of promotional materials at high-profile events
- Cultivated strong partnerships with local businesses, securing in-kind donations or sponsorships for various occasions
- Oversaw volunteer recruitment and training efforts, building a dedicated team of individuals committed to supporting successful events
- Led cross-functional teams, ensuring clear communication and cohesive efforts towards event success
- Conducted post-event evaluations to gather attendee feedback, leading to continuous improvement of future events
- Facilitated memorable experiences, overseeing creative direction of event themes, decor, and entertainment options
Director - Students & Youth
Fellowship of the Emirates
Dubai, United Arab Emirates
01.2011 - 12.2013
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations
- Optimized volunteer performance by designing comprehensive training programs tailored to individual needs
- Spearheaded innovative approaches to resource allocation and strategic planning
- Secured key partnerships that contributed to the church's overall growth strategy and market reach
- Transformed organizational culture to embrace continuous improvement, leading by example and mentoring teams
- Assisted in recruiting, hiring and training of team members
- Navigated church through periods of significant change (300+ to 2,000+ congregants), maintaining focus on long-term strategic goals
- Cultivated high-performance leadership teams, selecting and mentoring candidates for key leadership roles
- Handled problematic situations to maintain healthy relationships within the church
- Implemented innovative programs to increase volunteer loyalty and reduce turnover
Event Services Assistant
Dallas Theological Seminary
Dallas, Texas
01.2008 - 01.2010
- Coordinated logistical planning for campus wide national/international events
- Organized and oversaw staff in the set-up and deconstruction of events
- Managed campus calendar
- Streamlined event planning process for increased efficiency and client satisfaction
- Worked closely with clients to understand their vision, translating it into a successful event experience
- Maintained detailed records of event budgets, expenditures, and timelines for accurate reporting purposes
- Upheld high standards of professionalism when representing the organization both internally and externally during events or meetings
- Enhanced event atmosphere by coordinating appropriate lighting and audiovisual equipment
- Collaborated with vendors to secure high-quality products and services at competitive prices
- Facilitated smooth communication between all event stakeholders, including clients, vendors, and staff members
- Managed event logistics, ensuring timely delivery and setup of necessary materials
- Developed strong relationships with industry professionals that resulted in repeat business opportunities over time
- Enabled successful execution of large-scale events by managing teams of support staff effectively
- Assisted with activity setup and breakdown
- Set up event facilities and equipment, cleaned areas, and organized supplies
- Provided exceptional customer service to all guests and escalated concerns where needed
- Helped organize and manage successful events with attendance of over 800+ people
- Performed post-event tasks such as breaking down areas, removing trash, and cleaning facilities
- Oversaw event operations to keep running smoothly
- Built and established positive relationships with patrons, team members and supervisors
- Set up promotional displays and equipment for special events and activities
Sales Associate
Origins (Estee Lauder)
Dallas, Texas
01.2007 - 08.2008
- Consistently top seller, sold over 100% of designated goal for fiscal year
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges
- Built relationships with customers to encourage repeat business
- Managed returns, exchanges and refunds in accordance with store policy
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations
- Helped customers locate products and checked store system for merchandise at other sites
- Provided positive first impressions to welcome existing, new, and potential customers
- Rotated stock and restocked shelves to maintain product availability and store appearance
- Assisted in training new staff members on company policies, product information, and sales techniques for a seamless onboarding experience
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge
- Managed conflict resolution with dissatisfied customers professionally, resulting in improved customer retention rates
Sales Assistant
American Furnishings
Dallas, Texas
08.2007 - 01.2008
- Traveled and sold American furniture throughout the Middle East (Egypt, Bahrain, UAE, Qatar)
- Created catalogs and unique samples of furniture for customer utilization
- Increased sales by building strong customer relationships and providing excellent service
- Assisted customers in making informed decisions by offering detailed product knowledge and comparisons
- Executed visual merchandising strategies to attract customers and drive sales
- Engaged in friendly conversation with customer to better uncover individual needs
- Developed strong rapport with customers and created positive impression of business
Education
Doctorate - Gender Studies
Dallas Theological Seminary
Dallas, Texas01.2017
Instructor - Certified Aerobics, Step, And Tone
Exercise Training Association
Cape Town, South Africa01.2015
Master of Arts - Education
Dallas Theological Seminary
Dallas, Texas01.2010
Bachelor of Arts - Communications
Texas A&M University
College Station, Texas01.2006
Skills
- Creative Effective Writing
- Strong Research Abilities
- Deadline Management
- Editing and proofreading
- Brand voice consistency
- Storytelling Techniques
- Project Coordination
- Website copy
- Article Writing
References
- Jim Burgess, Former Boss, burgessjfb@yahoo.com, (405) 651 7269
- Paul Anderson, Former Boss, paul@newstory.life, (484) 302 6366
- Veronica Thames, Current Editor, vthames@barna.org, (618) 581 4234
Additional Information
Business owner of AirBnB property, Marketing Staff for Youth Camps
Publications
- Http://www.relevantmagazine.com/life/relationship/blog/22114-the-modern-day-frontierwoman
- Http://www.relevantmagazine.com/life/relationship/blog/22296-more-thoughts-from-thefrontier
Timeline
Content Writer & Editor
Freelance
03.2020 - Current
Director - Women & Small Groups
New Story Church
03.2017 - 03.2020
Administrator/Developer/Lecturer
Cornerstone Institute
03.2015 - 06.2015
Aerobics Instructor, Private Class
Myself
01.2015 - 06.2016
Administrator & Event Coordinator
Common Ground Church
03.2014 - 03.2015
Director - Students & Youth
Fellowship of the Emirates
01.2011 - 12.2013
Event Services Assistant
Dallas Theological Seminary
01.2008 - 01.2010
Sales Assistant
American Furnishings
08.2007 - 01.2008
Sales Associate
Origins (Estee Lauder)
01.2007 - 08.2008
Doctorate - Gender Studies
Dallas Theological Seminary
Instructor - Certified Aerobics, Step, And Tone
Exercise Training Association
Master of Arts - Education
Dallas Theological Seminary
Bachelor of Arts - Communications
Texas A&M University