AMY L. TARTER

I deployed my networking and relationship-building skills, franchise industry knowledge, sales and business development expertise, negotiation and communication ability, and client management systems to develop my broker business. Listing and representing businesses for sale to find a buyer and helping franchise prospects find a franchise is what I love to do.

Company Overview: Hello Mainland is a full-service marketing & public relations agency in the franchise space

• Developing and executing the company's business development strategy, focusing on revenue growth and market expansion, including oversight of a new division called Growth Club
• Maintaining a deep understanding of the company's product, services, and technology to effectively promote them in the market
• Creating sales and operational processes that lead to onboarding 120+ brands into the Growth Club, creating individual pages for each brand
• Conducting thousands of outreaches overseeing content via email, drip campaigns, calls, webinars, and LinkedIn
• Establishing relationships with key stakeholders, including customers, franchisor professionals, brokers, and industry influencers
• Leading fractional FranDev Consulting for franchise concepts to attract franchise prospects through messaging and lead prospects through the discovery process
• Managing the business development team, providing leadership and support to meet goals
• Setting goal targets and performance metrics for business growth, collaborating on budget with CEO, and ensuring that strategies and activities contribute to these goals
• Leading research and identification of new business opportunities, including new markets, growth areas, customers, partnerships, and services to enhance the company's offerings and tap into new revenue streams
• Collaborating with other departments in Hello Mainland to align the development strategies with the company's overall objectives
• Overseeing lead generation for Growth Club with 8-10 touch points for each franchise prospect to be able to be matched with the right franchise
• Interviewing and conducting meetings for both franchisor and franchisees to build network trust, sales, and consultancy
• Ensuring compliance with all legal, regulatory, and ethical guidelines related to business development activities
• Reporting to the CEO and CGO on development progress, challenges, and strategic plans

Company Overview: MFDC is a franchise development business that manages the franchise sales process for retail brands in the U.S and internationally for a broad portfolio of businesses

• Designed, developed, and implemented franchise development strategies for all sales, marketing, and operations for eight leading brands in the United States; generated a book of business of approximately $3M, from $1M, which represents 92% of the firm's total sales for the most recent fiscal year, and grew franchise ownership by over 200%, on average, across the firm's managed brands
• Oversaw outbound and inbound target pipeline of 2000+ unique targets; established internal processes for reviewing, qualifying, and engaging with leads from start to finish, resulting in a 70% decrease in inefficient overhead, 5x increase in sales conversion, and boosted engagement of 200% annually each year
• Operated as the face of the business, driving sales discussions, setting operational plans, and negotiating directly with operators
• Developed distinct marketing campaigns, including drip, social media, and other content for prospects and brands to generate leads
• Built data infrastructure and data warehouse by installing the company's first professional CRM and software tools to manage pipeline
• Established business partnerships with third parties, consultants, and vendors to project costs, obtained financing, and guided prospects
• Standardized franchise award process, including initiating, maintaining, and operating software and internal communications

Company Overview: Yoga Pod is a fitness franchise business that offers yoga and fitness classes in 12 locations across five states

• Built an approximately $500,000 ARR franchise business, with 10% in profit margin, for an average of 400 members annually in a Texas location not known for yoga
• Opened Waco's first-ever Yoga Pod studio and grew to become the top-selling franchise, across 15 locations, by a factor of nearly 2x in under two years of management; expanded business lines to include five distinct, margin-accretive offerings
• Won Best of Waco awards in each year of ownership and grew net profit 5% annually via product expansion and digital ad marketing
• Established sales funnel and customer conversion systems that allowed business to scale to 60 classes weekly and 400 recurring monthly customers from nothing
• Managed advertising campaigns via social media (Facebook, Instagram), Google advertising, and introductory offers that led to 5,000 unique customers, 400 monthly recurring members, and 950 high-margin introductory offers sold in two years
• Hired, trained, and managed over 120 instructors, managers, cleaners, social media staff, ambassadors, and volunteers
• Secured largest exclusive partnership in Yoga Pod's history with apparel brand, Lululemon, that grew to become 15% of revenue
• Led engineering and design for new website which resulted in over 100 leads monthly with a 30% customer conversion rate