Amy Claire Massingale
Portland,OR
Don't you dare underestimate the power of your own instinct.
Barbara Corcoran
Summary
- Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Work History
Business Development Strategist
Product Creation Studio
- Business development strategy, outreach and account development for integrated engineering and design product development studio
- Consultative, enterprise level sales as well as to fast-moving startups and independent investors
- Responsibilities included net new logo acquisition from cold outbound lead generation and prospecting, responding to inbound requests and RFPs, attending events, developing stories and content with marketing and helping to brand and position firm in market.
Sales Strategist
Magnet Media Films
Portland and NYC
- Magnet Media is a storytelling content production studio
- I headed up the Tech group, partnering with Google, IBM, Adobe, Microsoft and others to create content for both traditional (video, motion graphics, photo) and new, emerging media formats (podcasts, influencer, social)
- Responsible for growing existing business as well as outreach and prospecting for net new logos
- Acquisition of new accounts during my tenure included IBM and Microsoft.
Account Director (Nike)/New Business Dev.
Splash
Portland, OR
- Splash is a digital agency and content creation studio specializing in photography, retouching, video, motion graphics
- Started tenure at Splash working as Account Director on Nike and Sonos accounts - overseeing client relationships, developing Account Development plans, helping to cultivate additional work from existing client base, ensuring that projects were delivered on-time and on-budget and to client satisfaction
- Transitioned into business development role and on target to meet annual quota of 1.6 million, selling the studio's proprietary automation technology which enabled advertisers to create and deploy multiple digital assets globally.
Director, Strategic Accounts
International Institute for Analytics
Portland, OR
- Responsible for driving new business acquisition for global research and advisory firm
- Called on VP and C-level analytics executives at Fortune 500 companies, providing consultative guidance as to how IIA helps organizations build and sustain analytics capabilities
- Outbound prospecting and lead generation to market the company's assessment and benchmarking solutions which measure an organization's analytics maturity
- New business acquisitions included Lockheed Martin, GE, Michelin, CVS, CH Robinson, Beam Suntory and others
- Exceeded sales goals.
Business Development Director
Ziba Design
Portland, OR
- Ziba is a globally renowned innovation consultancy specializing in digital transformation for authentic and notable brands
- Part of the first new business outreach effort Ziba employed and responsible for several new business wins during tenure including Bissell and Intel and grew sales by 35% from cold prospecting and lead generation.
Business Development Manager
Character, LLC
Portland, OR
- Character is a brand consultancy using the principles of story and character to analyze brands and recommend strategy
- Instrumental in the launch of the firm with the acquisition of Fortune 500 client based including Kraft, General Mills, and McDonald's, from cold calls.
Education
Bachelor of Science - Radio/TV/Film Communications
Master of Arts - International Communication
Skills
- Forecasting Ability
- Networking Strength
- Business Generation
- Analytics
- Strategic Planning
- Account Management
- Sales Leadership
- Account Development
- Business Prospecting
- Proposal Writing
- Sales Follow-Up
- Skills
- Public Speaking
- Customer Relationships
- Verbal and Written Communication
- Client Presentations
- Proficient in Adobe, G Suite, Excel, PPT and CRM
Languages
Spanish
Limited
Affiliations
- Member, Alumni Association - University of Texas at Austin
- Member, Small Business Association (2022 - present)
- Educator, Alzheimer's Association
- Trained Long Term Care Ombudsman for state of Oregon
- Dementia and Elder care advocate
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Business Development Strategist - Product Creation Studio
Sales Strategist - Magnet Media Films
Account Director (Nike)/New Business Dev. - Splash
Director, Strategic Accounts - International Institute for Analytics
Business Development Director - Ziba Design
Business Development Manager - Character, LLC
University of Texas at Austin - Bachelor of Science, Radio/TV/Film Communications
University of New Mexico - Master of Arts, International Communication
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