Amy Mullins

Dynamic healthcare business development leader for multiple counties with hands-on hospice consulting experience and a proven track record in sales, marketing, and strategic growth. Drives market growth, builds high-value referral networks with hospitals and post-acute facilities, and executes data-driven strategies to increase admissions and revenue. Strong collaborator and people leader who monitors KPIs, ensures regulatory compliance, and scales regional sales performance.

Core Skills & Qualifications

• Market Growth & Revenue Strategy: Develops and executes market-specific sales plans that increase admissions and revenue for hospice services through targeted outreach, channel expansion, and campaign optimization.
• Referral Network Development: Builds and sustains strategic referral relationships with hospitals, SNFs, ALFs, physicians, case managers, and facility leadership to maximize consistent referral flow.
• Sales Leadership & Team Building: Recruits, trains, coaches, and mentors regional sales teams and hospice liaisons to achieve pipeline targets to goals.
• Pipeline & CRM Management: Proficient with multiple CRM platforms; oversees pipeline health, sales forecasting, territory management, and lead-to-admission conversion improvement.
• Data-Driven Decision Making: Monitors KPIs and market performance metrics (admissions, conversion rates, referral sources, length-of-stay, revenue per admission) to refine strategy and drive measurable results.
• Strategic Partnership Development: Identifies new market opportunities, formulates partnership models, and negotiates agreements that expand access and referrals.
• Compliance & Risk Management: Ensures adherence to company policies, hospice regulations, patient privacy (HIPAA), and ethical referral practices across teams and partnerships.
• Cross-Functional Collaboration: Works closely with clinical leadership, marketing, operations, to align go-to-market activities and optimize patient experience.
• Performance Optimization: Implements KPIs, dashboards, and incentive structures to motivate teams and sustain high-performance sales culture.
• Presentations to physicians, market directors and key professionals to increase business overall.
• Led market strategy that increased hospice admissions/ referrals from key physician and hospitals that have been untapped. Overall expanding hospital and SNF referral partnerships.
• Built and scaled area sales team in multiple territories, taking on additional territories for periods of time during staffing challenge times.
• Negotiate for contracts/partner programs with skilled facilities and assisted living groups.

Technical Tools

• CRM: (Salesforce, Aline,)
• Analytics & Reporting: Excel, Google Sheets, BI/Dashboard tools
• Communication & Collaboration: Microsoft Teams, Zoom

• Developed comprehensive sales plans for business growth, resulting in significant census expansion.
• Generated valuable leads and networking opportunities.
• Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
• Analyzed sales and marketing data for improved strategies.

• Managed day-to-day business operations.
• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
• Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
• Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
• Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
• Consulted with customers to assess needs and propose optimal solutions.
• Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
• Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
• Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
• Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
• Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
• Assisted in recruiting, hiring and training of team members.
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