Amy Pennington Thompson
Philadelphia,Pennsylvania
Summary
Seasoned marketing and communications leader with a proven track record at Fortinet, adept in narrative building and strategic communications. Spearheaded initiatives enhancing collaboration and driving revenue growth. Excelled in creating impactful business narratives and executive messaging, showcasing a unique blend of storytelling and information architecture skills to elevate organizational success.
Overview
26
26
years of professional experience
Work History
Director, Marketing and Sales Communications
Fortinet
Sunnyvale, CA
11.2022 - Current
- Tapped by leadership to spearhead cross-functional initiatives that enhance collaboration between sales, channel, and marketing teams, driving alignment and revenue
- Create impactful business narratives and executive messaging/presentations that effectively communicate organizational success and value, strengthening partnerships and stakeholder engagement
- Design and execute a comprehensive internal communications framework, improving team performance and engagement through dynamic content, including all-hands meetings, newsletters, and recognition programs
Director, Channel Marketing
Fortinet
Sunnyvale, CA
08.2020 - 11.2022
- Directed a team of channel marketers to develop and execute initiatives that elevated the Engage Partner Program's visibility and impact
- Implemented comprehensive strategies, including paid and earned media, event planning, enablement programs, and executive engagement initiatives
- Managed Partner Relationship Management (PRM) systems to streamline processes and drive partner enablement, engagement, and profitability
Senior Manager, Channel Engagement
Fortinet
Sunnyvale, CA
07.2017 - 08.2020
- Led channel communications to increase engagement with Fortinet initiatives through newsletters, webinars, roadshows, social media, and partner-facing content
- Collaborated with product marketing to develop a partner enablement program aligned with Fortinet's sales goals and go-to-market strategy
- Enhanced channel executive impact by delivering tailored messaging, compelling presentations, and strategic public relations opportunities, driving stronger partner engagement and visibility
- Worked on cross-functional team to build new PRM tool, leading efforts on information architecture and partner enablement
Channel Communications and Enablement
Pennington Communications, LLC
Philadelphia, PA
12.2014 - 07.2017
- Launched agency focused on creating and managing channel content strategies for clients, including video, white papers, blogs, sales materials, webinars, presentations, and collateral
- Optimized digital media strategies to improve demand generation results and drive engagement
- Executed online marketing campaigns, including email, social media, webinars, and online advertising
Corporate Communications Manager
American Society of Clinical Oncology (ASCO)
Alexandria, VA
12.2013 - 12.2014
- Developed and implemented ASCO’s intranet portal, enhancing collaboration and knowledge-sharing
- Served as the communications liaison between ASCO and the Conquer Cancer Foundation (CCF), creating collateral, videos, newsletters, and press content to position CCF as a leader in cancer research funding
- Produced original content for ASCO websites, member communications, and publications, including managing video production to engage patients, members, and donors
Director of Marketing and Communications
Force 3, Inc.
Crofton, MD
10.2012 - 11.2013
- Created marketing strategies to ensure brand consistency and visibility through sponsorships and community programs
- Led demand generation efforts, exceeding goals with online, video, and email campaigns
- Managed marketing partnerships, driving revenue through integrated campaigns
Director of Communications
Force 3, Inc.
Crofton, MD
06.2011 - 10.2012
- Led a communications team, generating ideas and translating complex concepts for both technical and non-technical audiences
- Advised executives on messaging, strategy, and internal communications, improving company collaboration
- Maintained consistency in the Force 3 brand and voice, creating an internal program to educate employees on brand and culture
Marketing Manager
Force 3, Inc.
Crofton, MD
05.2007 - 06.2011
- Launched an internal communications strategy to improve employee engagement during a time of extreme growth for the company
- Created and implemented a new corporate communications strategy to enhance exposure
- Managed company-wide marketing initiatives that drove revenue and reflected the Force 3 brand
Director of Partner Service
Washington Nationals
Washington, DC
12.2006 - 05.2007
Manager, Sponsorship Services
Washington Nationals
Washington, DC
02.2005 - 12.2006
Government Relations Coordinator
United States Olympic Committee (USOC)
Washington, DC
08.2003 - 02.2005
Corporate Development Representative
Olympic Regional Development Authority
Lake Placid, New York
05.1999 - 08.2003
Education
Bachelor of Arts - Sociology
Wheaton College
Norton, MassachusettsSkills
- Storytelling
- Narrative building
- Information architecture
- Content organization
- Executive messaging
- Strategic communications
Timeline
Director, Marketing and Sales Communications
Fortinet
11.2022 - Current
Director, Channel Marketing
Fortinet
08.2020 - 11.2022
Senior Manager, Channel Engagement
Fortinet
07.2017 - 08.2020
Channel Communications and Enablement
Pennington Communications, LLC
12.2014 - 07.2017
Corporate Communications Manager
American Society of Clinical Oncology (ASCO)
12.2013 - 12.2014
Director of Marketing and Communications
Force 3, Inc.
10.2012 - 11.2013
Director of Communications
Force 3, Inc.
06.2011 - 10.2012
Marketing Manager
Force 3, Inc.
05.2007 - 06.2011
Director of Partner Service
Washington Nationals
12.2006 - 05.2007
Manager, Sponsorship Services
Washington Nationals
02.2005 - 12.2006
Government Relations Coordinator
United States Olympic Committee (USOC)
08.2003 - 02.2005
Corporate Development Representative
Olympic Regional Development Authority
05.1999 - 08.2003
Bachelor of Arts - Sociology
Wheaton College