Amy Powers

Developed and executed social media content strategies that increased engagement by 30% across platforms.

• Created compelling video content for social media, resulting in a 25% increase in YouTube subscribers within six months.

• Analyzed client analytics to inform content decisions and optimize social media presence.

• Fostered strong personal relationships with clients and community leaders, enhancing brand visibility and trust.

• Provided strategic social media reports with actionable insights from performance analytics and social listening, driving content decisions and demonstrating business impact.

• Collaborated with cross-functional teams on integrated marketing campaigns for maximum impact.
• Kept abreast of emerging trends in digital media technology, applying innovative tactics to maintain a competitive edge in the marketplace.
• Managed social media channels to drive engagement, expand audience reach, and foster brand loyalty.
• Analyzed web analytics to identify trends, optimize user experience, and increase conversion rates.
• Launched successful paid search campaigns using targeted keyword research and bidding strategies.

Collaborated with designers and production coordinators to develop visually appealing content for Instagram and Facebook.

Employed a storytelling strategy for social content that boosted engagement levels.

• Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
• Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Increased brand awareness by developing and implementing targeted social media campaigns.

• Led social media strategy and content creation, focusing on consistent brand voice and storytelling.

• Supervised a team of five employees, providing strategic guidance and mentorship to enhance team capabilities.

• Worked with cross-functional teams to integrate social media into broader marketing initiatives, achieving successful brand awareness campaigns.

• Monitored industry trends to stay ahead of competitors, adjusting tactics as needed.
• Conducted market research to identify new opportunities and target markets.
• Managed budget allocation and resource utilization to maximize marketing ROI.

• Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
• Coordinated office events and meetings, ensuring timely execution and optimal scheduling for all participants.
• Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
• Conducted regular inventory assessments of office supplies, ordering necessary items proactively to prevent stock shortages.
• Served as a liaison between upper management and staff members, facilitating open channels of communication to address concerns or issues promptly.
• Enhanced communication within office by implementing centralized digital messaging platform.
• Established team priorities, maintained schedules and monitored performance.
• Supported marketing, customer service, and executive scheduling.
• Helped improve branding materials and digital outreach for client acquisition.