Amy Priola
Villa Park,IL
Summary
Leverage expertise in digital optimization to enhance product development for promotions. Successfully executed over 90 A/B tests, generating $75M in incremental revenue. Committed to delivering a best-in-class eCommerce experience through collaboration and data-driven insights.
Overview
10
10
years of professional experience
Work History
Product Owner, Digital Promotions
Ulta Beauty
Bolingbrook, USA
04.2025 - Current
- Launched 30+ initiatives (tech debt, bugs, net-new features) including Birthday Gift Without Coupon, Venmo promotions, Marketplace pricing, and Brand-Specific R&S, enhancing customer engagement and revenue potential.
- Led a cross-functional POD through 4 PI planning cycles, driving roadmap execution and delivery.
- Translated complex technical concepts into clear user stories and requirements.
- Championed Agile ceremonies, fostering collaboration and streamlining delivery processes.
- Built strong partnerships across Loyalty, Credit Card, Digital Ops, Marketing, and Engineering.
Sr. Digital Optimization Analyst
Ulta Beauty
Bolingbrook, USA
09.2022 - Current
- Executed over 90 A/B tests, identifying more than $75M in incremental revenue.
- Facilitated collaboration with Product team to gather test ideas and define requirements, enhancing A/B testing effectiveness.
- Collaborated with business stakeholders to create measurement plans for experiments, ensuring critical metrics were captured.
- Partnered with Front End Developers to implement tracking systems and ensure accurate data capture.
- Created detailed test results reports, clearly communicating insights derived from data analysis to inform decision-making.
- Designed and implemented an ROI calculator to project annualized test results into conservative or optimistic figures using a linear decay model.
- Led a continuous improvement workstream, identifying 11 areas of opportunity and successfully implementing 4 changes, resulting in a reduction of 4 hours of work per week.
Sr. Omnichannel Business Analyst
Ulta Beauty
Bolingbrook, USA
07.2021 - 09.2022
- Identified $2M annual opportunity in BOPIS operation through data analysis, partnering with store operations to mitigate short-term issues while defining long-term solutions.
- Analyzed, reported, and visualized complex data sets to display omnichannel business health, providing insights and recommendations that influenced omnichannel core partners.
- Defined reporting requirements, performed UAT, and supported operational and reporting efforts for the full chain curbside roll out, ship from store expansion, and same day delivery launch.
- Facilitated performance review meetings, evolving and streamlining content to encompass all omni programs.
- Worked alongside our Business Intelligence team to develop a direct connection from our current database to Tableau, futureproofing the work to support the enterprise-wide transition into GCP.
- Led Business Continuity efforts by monitoring communication channels and managing tasks to support field teams in disabling and enabling omnichannel capabilities during events.
Omnichannel Business Analyst
Ulta Beauty
Bolingbrook, USA
01.2020 - 07.2021
- Conducted analysis, reporting, and visualization of complex data sets to display omnichannel business health and provide insights and recommendations to influence omnichannel core partners.
- Identified a $2M annual opportunity in the BOPIS operation through data analysis, presented to and partnered with store operations to mitigate in the short team while defining long term solution.
- Defined reporting requirements, performed UAT, and supported operational and reporting efforts for the full chain curbside roll out, ship from store expansion, and same day delivery launch.
- Facilitated performance review meetings and streamlined content to encompass all omnichannel programs.
- Collaborated with Business Intelligence team to establish direct database connection to Tableau, enhancing support for enterprise-wide transition to GCP.
- Led Business Continuity efforts and managed tasks to enhance support for field teams during events, ensuring omnichannel capabilities remained operational.
Transportation Analyst I
Ulta Beauty
Bolingbrook, USA
05.2018 - 01.2020
- Led Outbound Transportation reporting, developing new capabilities like Overflow Dashboard and On Time Delivery reporting to enhance operational insights.
- Implemented network wide linehaul track and trace leveraging Bluejays Transportation Management System which created visibility of the load from DC departure to arrival at destination.
- Managed linehaul and pool carrier relationships for 300 lanes; Held providers accountable by identifying and reporting trends, evaluated action plan progress in QBRs.
- Collaborated with DC and supply chain operations teams to build ship schedules and load them into SAP and Manhattan, creating an audit tool that validated system synchronization and eliminated 23.5 hours of weekly workload.
- Recorded rate changes and communicated updates to Finance for accurate financial tracking.
Associate Transportation Analyst
Abercrombie & Fitch
New Albany, USA
05.2017 - 05.2018
- Served as primary contact for eCommerce and retail transportation carriers across APAC, EU, and UAE, facilitating communication between A&F’s in-region teams and home office leadership.
- Collaborated with Finance to build international DTC & Retail budget which accounts for $37MM spend.
- Performed a benchmark exercise and identified $1M savings in Europe DTC when switching from 3PL to a direct carrier relationship.
- Coordinated OMNI projects (ship from store, purchase online pick up in store, return in store) in Asia and Europe from initiation to go-live.
- Monitored operational requirements to ensure daily functionality.
Assistant eCommerce Transportation Analyst
Abercrombie & Fitch
New Albany, USA
06.2016 - 05.2017
- Served as primary contact for eCommerce and retail transportation carriers across APAC, EU, and UAE; facilitated communication between regional teams and home office leadership to streamline operations.
- Performed a benchmark exercise and identified $1M savings in Europe DTC when switching from 3PL to a direct carrier relationship.
- Collaborated with Finance to build international DTC & Retail budget which accounts for $37MM spend.
- Coordinated OMNI projects (ship from store, purchase online pick up in store, return in store) in Asia and Europe from inception to go-live, enhancing customer experience.
- Monitored operational requirements to ensure daily functionality.
Education
Associates - Arts
College of DuPage
Glen Ellyn, IL12-2013
Bachelor of Science - Business Administration - Logistics Management
The Ohio State University Fisher College of Business
Columbus, OH05-2016
Skills
- User Story Development
- Stakeholder Management
- Agile Methodologies
- Market Research
- Project Prioritization
- Adobe Analytics
- PowerBI
- Tableau
- Excel
- Analysis for Excel
- JIRA
- Smartsheet
- SharePoint
- Figma
- AB Tasty
- Quantum Metrics
- Airtable
- Miro Board
- PowerPoint
- SAP
Websites
Strengths
Achiever, Harmony, Includer, Learner, Responsibility
Timeline
Product Owner, Digital Promotions
Ulta Beauty
04.2025 - Current
Sr. Digital Optimization Analyst
Ulta Beauty
09.2022 - Current
Sr. Omnichannel Business Analyst
Ulta Beauty
07.2021 - 09.2022
Omnichannel Business Analyst
Ulta Beauty
01.2020 - 07.2021
Transportation Analyst I
Ulta Beauty
05.2018 - 01.2020
Associate Transportation Analyst
Abercrombie & Fitch
05.2017 - 05.2018
Assistant eCommerce Transportation Analyst
Abercrombie & Fitch
06.2016 - 05.2017
Associates - Arts
College of DuPage
Bachelor of Science - Business Administration - Logistics Management
The Ohio State University Fisher College of Business