Amy Rathbun
Experienced Homebuilding Leader
Parker,CO
Summary
Accomplished leader with excellent employee development, customer service and analytics skills coupled with more than 21 years of experience with two national homebuilders. Excellent team builder and leader of initiatives. Passionate about client experience for both external and internal customers with a demonstrated record of success in building successful teams and managing profitable operations. Multi-talented Senior Executive knowledgeable about sales, operations, and personnel management. Successful at stepping into diverse positions and making immediate positive contributions.
Overview
20
20
years of professional experience
Work History
Vice President, Design
Richmond American Homes
12.2023 - 04.2024
- Collaborated with senior management to develop strategic initiatives and long term goals around drastic change to business operations.
- Identified opportunities to improve business process flows and productivity.
- Created community and plan specific option templates resulting in 40% decrease in options in spec homes.
- Analyzed data and gained consensus amongst stakeholders to design process that worked for the sales and marketing teams.
- Worked with Sales, Purchasing, Construction and Finance leadership to create streamlined spec home packages to include onsite options, design options, exterior colors and elevations.
- Analyzed competitors and helped create and design new interactive competitive analysis tool.
VP and Director of Home Gallery
Richmond American Homes
02.2020 - 12.2023
- Lead, grew and developed a team of Designers, Design Associates, and Operations Specialists to record revenue years for the Colorado Design Center.
- Worked directly with 3 division leadership teams to provide best in class design and client experience for homebuyers.
- Maintained 90% or higher Avid ratings consistently.
- Exceeded gross revenue targets as well as options percent to base targets.
- Championed diversity and inclusion initiatives throughout the organization, fostering greater collaboration among teams and departments.
- Introduced process improvements that reduced operational costs while maintaining high-quality standards at the Home Gallery.
- Increased company growth through collaboration with sales and marketing departments.
- Collaborated closely with various department heads on strategic planning initiatives to ensure alignment between corporate goals.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Championed change management initiatives within the organization to ensure smooth transitions during periods of growth or restructuring.
National Director, Home Gallery
Richmond American Homes
02.2019 - 02.2020
- Worked with division leadership across the country as a liaison between national initiatives and divisional goals.
- Mentored and lead 11 design leaders from all markets Richmond was building in.
- Cultivated culture of continuous improvement by encouraging employee feedback on processes and implementing necessary changes for better results.
- Oversaw talent acquisition efforts, attracting top industry professionals and contributing to growth of a highly skilled workforce.
- Established effective communication channels within the organization, promoting transparency and timely information sharing among team members.
- Enhanced employee engagement through targeted training programs, mentoring opportunities, and performance management systems.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Established team priorities, maintained schedules and monitored performance.
- Defined clear targets and objectives and communicated to other team members.
Manager/Director of Home Gallery, Colorado
Richmond American Homes
03.2014 - 06.2016
- Influenced positive employee morale by developing a supportive work environment where open communication was encouraged.
- Established key performance metrics to track progress towards goals, enabling data-driven decision-making across the organization.
- Increased revenue through strategic business development initiatives and strong client relationships.
- Evaluated existing policies and procedures on an ongoing basis; identified areas for improvement and implemented necessary changes.
- Onboarded new employees with training and new hire documentation.
- Enhanced operational efficiency by overhauling outdated systems and introducing new technologies.
- Cultivated a high-performance culture by fostering collaboration, innovation, and continuous improvement.
- Led cross-functional teams to achieve organizational goals and drive project success.
Home Design Gallery Manager
K. Hovnanian Homes
01.2010 - 03.2014
- Oversaw daily operations of the Virginia Design Gallery for K.Hovnanian Homes.
- Worked with multiple departments to ensure timelines and targets were met for all aspects of the building process.
- Helped open, design and manage a second satellite location for a large community 2 hours away.
- Maintained employee satisfaction and morale through a fast changing market.
- Achieved high customer satisfaction scores and high sales numbers across the team.
Design Consultant
K. Hovnanian Homes
11.2003 - 03.2014
- Delivered engaging presentations that showcased creative concepts while effectively communicating benefits to homebuyers.
- Conducted site visits to ensure adherence to design specifications, addressing any issues promptly for seamless project execution.
- Managed multiple concurrent projects while meeting strict deadlines and maintaining attention to detail.
- Developed innovative design concepts to meet clients'' unique needs and preferences.
- Established strong relationships with clients by maintaining open lines of communication throughout all departments.
- Met with over 7 customers per week to discuss design vision and individual needs.
- Streamlined design process by implementing efficient project management strategies.
- Applied skill in color theory and composition to bring client visions to fruition.
Education
Bachelor of Science - Design And Merchandising
Colorado State University
Fort Collins, CO 05.2024 - 05.2024
Skills
Team Leadership
Customer and employee rapport
Company guidelines
Corporate Branding
Staff Training
Client Relationship Building
Performance monitoring
Sales and Marketing Leadership
Complex Problem-Solving
Recruiting and Hiring
Decision-Making
Coaching and Mentoring
Strategic Planning
Team Leadership
Timeline
Bachelor of Science - Design And Merchandising
Colorado State University
05.2024 - 05.2024
Vice President, Design
Richmond American Homes
12.2023 - 04.2024
VP and Director of Home Gallery
Richmond American Homes
02.2020 - 12.2023
National Director, Home Gallery
Richmond American Homes
02.2019 - 02.2020
Manager/Director of Home Gallery, Colorado
Richmond American Homes
03.2014 - 06.2016
Home Design Gallery Manager
K. Hovnanian Homes
01.2010 - 03.2014
Design Consultant
K. Hovnanian Homes
11.2003 - 03.2014
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