AMY REYES

• Oversaw all aspects of online and print production for MDedge Hematology Oncology and MDedge GI & Hepatology News.
• Developed engaging content, assigned stories, prepared newsletters, and edited and fact-checked copy.
• Spearheaded process improvements by implementing a streamlined content management system, eliminating redundancies and bolstering efficiency. Under my leadership, we consistently produced an impressive 60 articles monthly, providing timely, authoritative information on advances in health care.

• Edited copy for factual accuracy, spelling and grammar errors.

As editorial lead for Rheumatology Network, I spearheaded a transformative content strategy that propelled pageviews from 45,000 to 500,000 during my tenure. My approach hinged on in-depth market analysis, reader surveys, and a keen eye on medical trends. I curated a diverse content mix – daily news, expert columns, video blogs, and the podcast "Overdrive,” which resonated with our target audience. My role extended to talent recruitment, hiring top physician voices and freelancers, while overseeing website, budget, and social media. The result? A notable growth in readership, cementing Rheumatology Network as a dependable voice in its field.

• Developed and executed editorial strategies for Rheumatology Network, Practical Cardiology, and Endocrinology Network.
• Duties included managing each site, selecting daily stories, recruiting freelance writers and physician contributors, managing conference coverage, managing budgets, and supervising editorial staff.
• I also worked closely with the sales team to develop programs for paid editorial sponsorships.

• I managed the online and print issues of Dermatology Times (75-120 pages monthly).
• Duties were similar to those of my role as Executive Editor described above.

• Served as senior editor, assignment editor, copy editor, strategic content planner, website editor, social media editor, and budget manager for Rheumatology Network.
• As editor, I served as advisor to the sales team on trend-worthy issues that could translate into sponsorship opportunities.

• Communications: Spearheaded the communications infrastructure for Specialty Solutions, Cardinal Health's oncology and rheumatology arm. Ensured business competitiveness by providing critical communication tools and resources. Developed and executed all internal communications, maintaining uniform messaging on key issues like budgets, policy updates, crises, and product launches.
• Writer: Served as the lead writer for leadership presentations given at oncology and rheumatology scientific meetings and internal business meetings on topics that included new drugs, drug shortages, federal regulatory issues, the pharmaceutical supply chain, employee layoffs, and business disruptions. I also oversaw the development of content for the website, intranet, e-news, sales collateral, executive communications, and physician newsletters.

Communications Consultant, Science Writer. National Media Relations, Internal Communications

• Science writer in media relations: Served as lead news writer, capturing breakthrough research across oncology, gastroenterology, genetics, and molecular medicine.
• Successfully pitched and secured coverage in prestigious national outlets, including The New York Times.
• Internal communications: Developed and implemented a comprehensive internal communications strategy for the research division which included an intranet site for real-time updates, research spotlights, leadership directives, and policy changes for an audience of 10,000 investigators, students, and staff across three states.

Media Relations Manager, Science Writer

• Science news writer in oncology, computational medicine, genetics and molecular biology.
• Spearheaded national media relations for groundbreaking medical science breakthroughs, securing prime coverage in outlets like The New York Times.
• Translated complex oncology, computational medicine, genetics, and molecular biology advances into compelling narratives that captivated global audiences.
• Proactive pitch strategist and collaborator, aligning scientists with media opportunities to elevate research impact and public understanding.

Amplifying the Voice of Conservation: My Impact at WWF:

In my role as a media relations representative for the World Wildlife Fund (WWF), I served as a passionate bridge between the organization's critical conservation work and the global press. My proactive outreach to national and international journalists, as well as key stakeholders, was pivotal in spotlighting WWF's mission and driving support for vulnerable species and ecosystems.

Securing Coverage That Matters:

• Pandas in Peril: I successfully placed stories about WWF's groundbreaking research on giant pandas in China with top-tier outlets, raising awareness about the threats these iconic creatures face.
• Rhinos on the Move: My media relations efforts highlighted WWF's innovative rhino relocation program in Nepal, demonstrating the power of conservation in action.
• The State of Our Oceans: I secured widespread coverage of a seminal WWF report on the health of the world's marine reserves, sounding the alarm about the urgent need for ocean conservation.

Placing Stories That Resonate:

My pitches and press materials resonated with journalists at MSNBC, UPI, and National Geographic Magazine (both in print and online), ensuring WWF's work reached a vast and engaged audience.

Ready to Leverage Media for Your Mission:

With my proven track record in securing high-impact media coverage, I'm poised to help your organization tell stories that drive action and inspire support for your cause.

National Media Relations, Science Writer

Proactively positioned the newly established Human Genome Institute as a leader in genetics, neurology, and molecular biology research through strategic media relations. Consistently landed stories in influential national media, including the New York Times, Washington Post, USA Today, CNN, and the Tonight Show, driving widespread recognition of the institute's work.

National Media Relations, Science Writing

As a seasoned national media relations science writer, I've made a name for myself by shedding light on groundbreaking public health research. My stories on vaccine breakthroughs, environmental health hazards, and the profound impact of systemic racism on wellbeing have graced the pages of The New York Times' Science Times section. I've also tackled the pressing issues of skyrocketing healthcare costs and policy changes, sparking national conversations. With my knack for crafting compelling news releases, op-eds, and more, I excel at turning complex science into stories that resonate with readers.

• Newspaper reporter covering Stark County crime, local business, government and education.
• Wrote and researched daily and enterprise stories, including a three-page Sunday cover story about the murder of a local man. I was honored with an SPJ award for feature reporting.

• General assignment reporter and photographer covering business, government, politics, crime and schools.
• Stories were carried nationally by the Associated Press, Booth and Newhouse news wires.
• Received a civic award for a series of stories on the status of the Michigan timber industry. This was the first comprehensive look at the industry by any Michigan newspaper.
• Produced a series of stories about the embezzlement of $2 million from Michigan dairy farmers.
• Senior reporter on a series of stories about a 12-year-old murder case that led to the arrest and conviction of two suspects.
• I was part of a team recognized by the Michigan governor for a series of stories on the state of the Saginaw Bay Watershed. My stories focused on the accomplishments of a group entrusted with the management of the Saginaw Bay watershed.

• Business reporter and photographer covering the impact of the recession on the local economy. Frequent themes included industry trends, downsizing and the competitive retail trade.
• “Best of Gannett” award for coverage of Nabisco Co. discontinuing the production of Shredded Wheat, a century-long staple in Niagara Falls. Winning stories focused on the economic and human aspect of the business closing.

• Received several “Best of Gannett” awards for local news coverage, the most notable being an explosion at a local factory.
• I began working for the newspaper as an intern and was offered a full-time staff position six months before completing my undergraduate studies.