Amy Rodriguez

• Responsible for Southeast region
• Leverage professional networks and industry knowledge to
• Conduct market research to discover new leads, opportunities and messaging.
• Build diverse sales pipeline to exceed quota targets.
• Collaborate with external stakeholders to form strategic partnerships with prospective clients.
• Develop deep understanding of customer needs, priorities and pain points to deliver customized service.
• Qualify leads by scheduling introductory discovery meetings and calls.
• Prepare sales presentations for clients showing success and credibility of products.
• Capture new customers by optimizing business strategies and launching products to diversify offerings.
• Managed budget allocation for new business pitches and resource allo cations to maximize marketing ROI.
• Create email campaigns to increase open and click-through rates and generate inbound leads

Relationship lead for the ups.com and Church's Chicken digital business.

Responsible for 10-15% year over year increases in revenue and expansion of scoped responsibilities.

Responsibilities included:

• Account planning
• Team leadership and mentorship
• Organic growth
• Thought leadership
• Directed account teams to achieve challenging profit targets by strategically evaluating options and implementing optimal solutions.
• Led portfolio of client partnerships using consultative, forward-thinking approach.
• Collaborated cross-functionally with different departments and other teams nationally to maintain consistent message and experience.

• Responsible for leading the account services department
• Worked effectively with senior-level clients such as executives to build trusting and long-lasting relationships with key accounts.
• Directed account teams to achieve challenging profit targets by strategically evaluating options and implementing optimal solutions.
• Created effective, strategically-sound and innovative marketing communications plans.
• Pursued every opportunity to increase account revenue and diversify group revenue streams by continuously analyzing data and capitalizing on emerging trends.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Developed compelling presentation decks to gain approval for ideas and communicate results.

• Digital/Social account management and client services for AT&T with a focus on TV and Internet. Direct TV, DTVNOW, AT&T Internet, and Fiber.
• Leveraged professional networks and industry knowledge to strengthen client relationships.
• Handled problematic issues to assist lower-level employees and maintain excellent customer service.
• Reduced operational risks while organizing data to forecast performance trends.
• Collaborated across capabilities and national offices to deliver exceptional client work

• Management of email, direct mail, digital media and promotions for Delta SkyMiles program
• Applied business and marketing knowledge to develop briefs and pitches for customer projects.
• Met with clients to discuss advertising options and future growth goals.
• Directed client projects with eye for quality and customer needs.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.

• Social media agency of record for My Coke Rewards, Gold Peak Tea, DASANI, FUZE, The Georgia Coffee Company, fruitwater, Carters/Osh Kosh B'Gosh.
• Increased number of brands in agencies Coke protfolio from one to 6.
• Responsible for staying on top of paid and organic social media trends and tools
• Established community management protocols and process
• Directed client projects with eye for quality and customer needs.
• Responsible for development of scopes of work, timelines and resource planning