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Hi, I’m
Amy Roldan
Marketing
Aspen,CO
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
9
years of professional experience
11
years of post-secondary education
2
Languages
Work History
ASPEN ART MUSEUMAspen, CO
Marketing & Communications Manager
01.2021 - Current
Job overview
- Increased the 2022 winter benefit fundraising revenue 90% using strategic marketing and aggressive PR
- Develop and implement Museum’s PR and marketing plan for all departments
- Increase newsletter opens by 35% over a six-month period
- Generate extensive local, regional and national press coverage for the Museum's exhibitions, events, programming, café, and artist-project driven shop
- Draft, edit, and manage all stages of press releases, and lead on communicating updates to cross-functional teams to ensure brand alignment
- Manage budgets for all digital and print advertisements for the Museum’s exhibitions, restaurant, shop, and events
- Develop, edit, and approve team ideas on all posts for social media outlets: Instagram, Facebook, Twitter, and TikTok
- Increased social engagement and clicks by 30% to grow membership and event revenue
- Augmented the Museum’s membership by 40% during my employment period.
HOLLAND & HART, LLPAspen, CO
Water Law Legal Assistant
01.2018 - 01.2021
Job overview
- Managing Partner
- Prepared, revised, and proofed routine legal documents and correspondence for attorneys
- Managed four attorneys’ dockets and calendaring
- Coordinated the management of the company CRM for client documents and confidential legal information.
ASPEN CHAMBER RESORT ASSOCIATIONAspen, CO
Marketing Assistant, Group Sales Assistant
01.2015 - 01.2018
Job overview
- Tracked the department’s expenses and served as bookkeeper for its $2.7M fund
- Managed event logistics, creative design, content development, budget management and reconciliation
- Hosted 17 annual familiarity/press trips for international and national business trade and media visits
- Work closely with the Aspen brand to develop campaigns via digital, email and print
- Oversaw marketing visitor research to directly inform the marketing plan.
Education
The University of DenverDenver, CO
MBA from Marketing
01.2021 - Current
University Overview
- 4.0 GPA
- Study Abroad: Italy, Italian Business
The University of ColoradoBoulder, CO
Bachelor of Arts from Political Science
08.2007 - 05.2011
Pontificia Universidade De São PauloSão Paulo, Brazil
Study Abroad from International Affairs
01.2009 - 12.2009
University Overview
- 4.0 GPA
- Study Abroad: Classes taken in Portuguese.
University of ColoradoBoulder, Colorado
Bachelor of Arts from International Relations And Affairs
08.2007 - 05.2011
Skills
Google Analytics
Fluent in Spanish and PortugueseCommunications management
Budgeting and Allocation
Public and Media Relations
Attention to Detail
Strategic planning
Brand development
Marketing material development
Online marketing strategies
Online marketing
Integrated marketing understanding
Budgeting
Software
Adobe Suite
Microsoft Suite
Timeline
The University of Denver
MBA from Marketing
01.2021 - Current
Marketing & Communications Manager
ASPEN ART MUSEUM
01.2021 - Current
Water Law Legal Assistant
HOLLAND & HART, LLP
01.2018 - 01.2021
Marketing Assistant, Group Sales Assistant
ASPEN CHAMBER RESORT ASSOCIATION
01.2015 - 01.2018
Pontificia Universidade De São Paulo
Study Abroad from International Affairs
01.2009 - 12.2009
The University of Colorado
Bachelor of Arts from Political Science
08.2007 - 05.2011
University of Colorado
Bachelor of Arts from International Relations And Affairs
08.2007 - 05.2011