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Hi, I’m
Amy Roldan
Marketing
Aspen,CO
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
9
years of professional experience
11
years of post-secondary education
2
Languages
Work History
ASPEN ART MUSEUMAspen, CO
Marketing & Communications Manager
01.2021 - Current
Job overview
- Increased the 2022 winter benefit fundraising revenue 90% using strategic marketing and aggressive PR
- Develop and implement Museum’s PR and marketing plan for all departments
- Increase newsletter opens by 35% over a six-month period
- Generate extensive local, regional and national press coverage for the Museum's exhibitions, events, programming, café, and artist-project driven shop
- Draft, edit, and manage all stages of press releases, and lead on communicating updates to cross-functional teams to ensure brand alignment
- Manage budgets for all digital and print advertisements for the Museum’s exhibitions, restaurant, shop, and events
- Develop, edit, and approve team ideas on all posts for social media outlets: Instagram, Facebook, Twitter, and TikTok
- Increased social engagement and clicks by 30% to grow membership and event revenue
- Augmented the Museum’s membership by 40% during my employment period.
HOLLAND & HART, LLPAspen, CO
Water Law Legal Assistant
01.2018 - 01.2021
Job overview
- Managing Partner
- Prepared, revised, and proofed routine legal documents and correspondence for attorneys
- Managed four attorneys’ dockets and calendaring
- Coordinated the management of the company CRM for client documents and confidential legal information.
ASPEN CHAMBER RESORT ASSOCIATIONAspen, CO
Marketing Assistant, Group Sales Assistant
01.2015 - 01.2018
Job overview
- Tracked the department’s expenses and served as bookkeeper for its $2.7M fund
- Managed event logistics, creative design, content development, budget management and reconciliation
- Hosted 17 annual familiarity/press trips for international and national business trade and media visits
- Work closely with the Aspen brand to develop campaigns via digital, email and print
- Oversaw marketing visitor research to directly inform the marketing plan.
Education
The University of Denver, Denver, CO
MBA from Marketing
01.2021 - Current
University Overview
- 4.0 GPA
- Study Abroad: Italy, Italian Business
The University of Colorado, Boulder, CO
Bachelor of Arts from Political Science
08.2007 - 05.2011
Pontificia Universidade De São Paulo, São Paulo, Brazil
Study Abroad from International Affairs
01.2009 - 12.2009
University Overview
- 4.0 GPA
- Study Abroad: Classes taken in Portuguese.
University of Colorado, Boulder, Colorado
Bachelor of Arts from International Relations And Affairs
08.2007 - 05.2011
Skills
Google Analytics
undefinedSoftware
Adobe Suite
Microsoft Suite
Timeline
The University of Denver
MBA from Marketing
01.2021 - Current
Marketing & Communications Manager
ASPEN ART MUSEUM
01.2021 - Current
Water Law Legal Assistant
HOLLAND & HART, LLP
01.2018 - 01.2021
Marketing Assistant, Group Sales Assistant
ASPEN CHAMBER RESORT ASSOCIATION
01.2015 - 01.2018
Pontificia Universidade De São Paulo
Study Abroad from International Affairs
01.2009 - 12.2009
The University of Colorado
Bachelor of Arts from Political Science
08.2007 - 05.2011
University of Colorado
Bachelor of Arts from International Relations And Affairs
08.2007 - 05.2011
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