Amy Rukamp
Safety Harbor
Summary
Dynamic Marketing Leader with a proven track record at Kids Wish Network, excelling in strategic planning and digital marketing. Achieved a significant increase in fulfilled wishes while fostering strong stakeholder relationships. Expert in developing impactful marketing campaigns and enhancing brand visibility, leveraging problem-solving skills to drive results.
Overview
20
20
years of professional experience
Work History
Program Manager
Kids Wish Network
04.2024 - 02.2025
- Managed and supervised team of wish coordinators, achieved and surpassed target number of fulfilled wishes per month.
- Researched and secured corporate wish sponsors.
- Created media alerts for wishes to attract more attention and donations for Kids Wish Network.
- Worked with third party marketing company to coordinate relevant social media posts, create quarterly email campaigns, develop commercials to increase donations.
- Defined wish program operations, complying with board policies and regulations.
- Established strong relationships with key stakeholders, ensuring support for program initiatives.
- Developed strategic plans, setting clear objectives and achievable milestones for the team.
- Coached team members on professional development opportunities, contributing to improved overall performance.
Product Marketing Manager
Qlik
11.2021 - 07.2022
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Drove marketing initiatives to increase product visibility and market performance.
- Developed and executed go-to-market plans and facilitated internal organizational readiness.
- Grew customer adoption of new analytic workflow product from 3% to 25%.
- Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
Product Marketing Manager
Spirion
02.2020 - 06.2020
- Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
- Enhanced brand positioning through comprehensive market research and competitor analysis.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
- Developed product and solution positioning, messaging by prospective buyer role and methods to overcome competitive objections.
Sales Renewal Specialist
BMC Software, Inc
06.2016 - 02.2020
- Enhanced client retention by addressing renewal queries efficiently.
- Surpassed support renewal goals several years consecutively.
- Improved satisfaction with proactive communication during renewal periods.
- Streamlined renewal procedures for faster service delivery.
Marketing Consultant
Cryoport
12.2010 - 06.2011
- Boosted sales revenue through the implementation of innovative promotional strategies and events.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 15 key accounts.
- Enhanced customer engagement with effective social media management and content creation.
Professional Services Marketing Manager
Teradata
04.2005 - 04.2009
- Created and implemented marketing strategies to increase professional services revenue.
- Transformed complex technical concepts into easily digestible business acumen.
- Established services positioning and competitive differentiation through sales enablement tools.
- Enabled professional services consultants by providing training materials for use with onboarding.
Education
Bachelor of Arts -
University of Maryland, Baltimore County
Baltimore, MDSkills
- Problem-solving
- Project management
- Detail-oriented
- Strategic planning
- Digital marketing
- Social media marketing
- Customer relationship management (CRM)
- Marketing campaign development
- Brand development
Timeline
Program Manager
Kids Wish Network
04.2024 - 02.2025
Product Marketing Manager
Qlik
11.2021 - 07.2022
Product Marketing Manager
Spirion
02.2020 - 06.2020
Sales Renewal Specialist
BMC Software, Inc
06.2016 - 02.2020
Marketing Consultant
Cryoport
12.2010 - 06.2011
Professional Services Marketing Manager
Teradata
04.2005 - 04.2009
Bachelor of Arts -
University of Maryland, Baltimore County
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