AMY RUSSO
Woodland Hills,CA
Summary
- Executive Producer + Head of Production with over 20 years of expertise leading content strategy and production for 360, social, digital media & platforms, OOH, print, and television campaigns for advertising and brand direct clients.
- Expert knowledge of creating and managing varied project workflows specializing in post-production from ideation through delivery.
- Professional reputation is based on trust, credibility, grace, and flexibility. I use these skills internally and externally to grow the business and deliver the best creative.
Overview
25
25
years of professional experience
Work History
Head of Production - Freelance
State
02.2025 - Current
- Evaluate and break down scripts/boards to strategize the best methodologies for bidding and production processes of each unique project
- Produce all pitches working with Creative Directors and Directors to strategize the best creative approach that has yielded repeat clients and award-winning work
- Created and negotiated bids as well as SOW creation
- Ensure that projects are accurately scheduled and kept on track
- Provide clear and positive leadership as direct supervisor to Producers and Coordinators by spearheading daily and weekly production meetings to identify ways to increase productivity, efficiency, and quality
- Work directly with accounting to create and maintain weekly financial reports to keep each project within margins while looking for ways to increase each project's profits.
Freelance Senior Producer
A52 / Elastic
10.2024 - 02.2025
- Managed multiple productions simultaneously working on projects for United Airlines, Disney, HexClad, Coca-Cola, Chevy
- Evaluated boards/scripts to create and negotiate bids
- Supervised and managed large teams of artists around the world while remote
- Ensured that projects are accurately scheduled and kept on track
- Monitored budgets while keeping running working actuals on projects so as to always know the financial health of each project
- Developed and Maintained client relationships
- Supervised outside sessions
Freelance Senior Producer
Buck
01.2024 - 09.2024
- Managed multiple productions simultaneously working on projects for Apple, Google, Netflix, Honda, Meta, ESPN, Lays, Open AI
- Evaluated boards/scripts to create and negotiate bids
- Supervised and managed large teams of artists around the world while remote
- Ensured that projects are accurately scheduled and kept on track
- Monitored budgets while keeping running working actuals on projects so as to always know the financial health ofeach project
- Developed and Maintained client relationships
- Supervised outside sessions
Head of Production
Where The Buffalo Roam
11.2021 - 01.2024
- Brought structure and organization to the post production department by creating procedures and production tools
- Provided clear and positive leadership as direct supervisor to Producers and the creative team by spearheading daily and weekly production meetings to identify ways to increase productivity, efficiency, and quality
- Evaluated and broke down scripts/boards to strategize the best methodologies for bidding and production processes of each unique project
- Produced pitches working with Creative Directors and Directors to strategize the best creative approach that has yielded repeat clients
- Created and negotiated bids as well as SOW creation
- Ensured that projects are accurately scheduled and kept on track
- Created a Resourcing department streamlining the onboarding process for added security and ensuring that any new hire, staff or freelance, is set up to work immediately.
- Conducted regular performance reviews for employees under my supervision; these evaluations led directly towards improvements in individual performance metrics.
Freelance Senior Producer
Buck
04.2020 - 10.2021
- Managed multiple productions simultaneously working on projects for Apple, Google, Netflix, Venmo, Headspace and Slack
- Evaluated boards/scripts to create and negotiate bids
- Supervised and managed large teams of artists around the world while remote
- Ensured that projects are accurately scheduled and kept on track
- Monitored budgets while keeping running working actuals on projects so as to always know the financial health of each project
- Developed and Maintained client relationships
- Supervised outside sessions.
Head of Production
Brand New School
01.2013 - 03.2020
- Provided clear and positive leadership as direct supervisor to Producers and Coordinators by spearheading daily and weekly production meetings to identify ways to increase productivity, efficiency, and quality
- Evaluated and broke down scripts/boards to strategize the best methodologies for bidding and production processes of each unique project
- Produced all pitches working with Creative Directors and Directors to strategize the best creative approach that has yielded repeat clients and award winning work
- Created and negotiated bids as well as SOW creation
- Ensured that projects are accurately scheduled and kept on track
- Worked directly with accounting to create and maintain weekly financial reports to keep each project within margins while looking for ways to increase each project's profits.
Interim Executive Producer
Brand New School
01.2016 - 01.2018
- Working alongside owners to re-build LA studio, handling all new projects, working on new hires, developing tools for efficiency, and building sales
- Direct supervisor to the production team as well as a production partner to Creative Directors and Directors
- Managed all productions from pitching, bidding, planning, scheduling, and team assembly through delivery
- Responsible for pitching and landing a $2.1m AT&T mnemonic that led to BNS's biggest grossing sales year to date
- Through producing A+ work on mnemonic and client relationships, turned this into a full 360 campaign.
Senior Producer Freelance
Various Companies
01.2003 - 01.2013
- Oversaw production of over 200 commercial TV spots and music videos for some of the industries best studios.
Freelance Executive Producer
Brickyard VFX
01.2008 - 01.2009
- Evaluated and broke down scripts/boards to strategize the best methodologies for bidding and production processes of each project
- Created and negotiated bids
- Monitored budgets and actualized completed jobs
- Developed and Maintained client relationships.
Senior Producer
Terminal Media
01.2001 - 01.2003
- Managed multiple productions simultaneously
- Evaluated boards/scripts to create and negotiate bids
- Monitored budgets and actualized completed jobs
- Developed and Maintained client relationships
- Supervised outside sessions.
Executive Producer
Asylum Visual Effects
01.2000 - 01.2001
- Evaluated boards/scripts to create and negotiate bids
- Monitored budgets and actualized completed jobs
- Developed and Maintained client relationships
- Supervised in house staff of Producers, Flame / Inferno, and CGI artists.
Skills
- Client Relations & Development
- Project Planning / Goal Setting
- Project Management
- Bidding / Budget Negotiation
- Business Development
- Team Building
- Onboarding and Training
- Talent Recruitment
- Vendor Relations
- Mentoring & Coaching
- Company-Wide Policy Planning and Implementation
- Highly skilled in Pre-Production, Production and PostProduction
Timeline
Head of Production - Freelance
State
02.2025 - Current
Freelance Senior Producer
A52 / Elastic
10.2024 - 02.2025
Freelance Senior Producer
Buck
01.2024 - 09.2024
Head of Production
Where The Buffalo Roam
11.2021 - 01.2024
Freelance Senior Producer
Buck
04.2020 - 10.2021
Interim Executive Producer
Brand New School
01.2016 - 01.2018
Head of Production
Brand New School
01.2013 - 03.2020
Freelance Executive Producer
Brickyard VFX
01.2008 - 01.2009
Senior Producer Freelance
Various Companies
01.2003 - 01.2013
Senior Producer
Terminal Media
01.2001 - 01.2003
Executive Producer
Asylum Visual Effects
01.2000 - 01.2001
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