- Cooking
- Enjoying the art of baking and pastry-making, experimenting with recipes
- Gardening
- I participate in a variety of outdoor recreational activities
- Hiking
- Volunteering
- Stand-up Paddleboarding (SUP)
- Sharing travel tips, recommendations, and insights with fellow enthusiasts
AMY SCOVILLE
Lemont
Summary
Accomplished professional with twenty years experience in consumer brand promotions, event marketing and media. Supportive mentor, strategic thinker and skilled problem solver with strong management skills. Proven employee with a commitment to upholding team morale and attaining internal and external business goals.
Overview
36
36
years of professional experience
Work History
Director of Business Development
Allegra Marketing Print Mail - Naperville
03.2023 - Current
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
- Increased client base by developing and implementing effective business development strategies.
- Negotiated favorable contract terms with vendors and suppliers, reducing operational costs significantly for the organization.
- Negotiated, prepared, and signed contracts with clients.
- Enhanced company''s market presence through targeted networking events and relationship building.
Regional Marketing Manager
Heineken USA
09.2007 - 06.2010
- Company Overview: Brands: Heineken, Heineken Light, Amstel Light, Dos Equis, Tecate, Tecate Light, Newcastle Brown Ale
- Heineken Light Launch
- Heineken sponsorship of Pitchfork
- Money Management
- Media
- Distributor/Retailer support
- Sales Team/Corporate Integration
- Tecate Programming
- Events
- Brands: Heineken, Heineken Light, Amstel Light, Dos Equis, Tecate, Tecate Light, Newcastle Brown Ale
Managing Director
Ryan Partnership
02.2005 - 09.2007
- Company Overview: Clients: Heineken USA, Saputo Cheese USA, Inc., Mexican Board of Tourism, World Kitchen, Inc.
- Lead and motivate a team of two in the management of all Dutch brand consumer promotions for Heineken USA in the Central Region, a 19-state territory
- Harmonize the needs, programming and management of retainer and project-based clientele
- Balance regional business goals and variables with corporate brand platforms and strategies
- Responsible for generating $550K in annual gross profit for the Ryan Chicago office; as of May 2007 on track to deliver $600K+
- Serve as Office Manager of the Ryan Chicago office, reporting to the president
- Actively participate in all facets of new business procurement for the Ryan Chicago office
- Designed and influenced local launch plans and incentives for the first new brand offering in the Heineken USA portfolio in approximately 20 years; Heineken Premium Light sales volume exceeded plan for calendar year 2006
- Clients: Heineken USA, Saputo Cheese USA, Inc., Mexican Board of Tourism, World Kitchen, Inc.
Account Director
Entertainment Marketing, Incorporated
02.2003 - 03.2004
- Company Overview: Clients: Brown-Forman (Jack Daniel’s, Southern Comfort, Finlandia Vodka, Glenmorangie)
- Managed the profitability and growth of the Jack Daniel’s brand and served as the engagement lead for client relationships
- Created and activated the Brown-Forman Spirits Americas on-premise, long-term brand building program
- Accountable for strategic planning and development of Jack Daniel’s experiential music program
- Streamlined internal financial and creative processes and advocated a re-defined agency culture
- Managed staff of five agency professionals
- Clients: Brown-Forman (Jack Daniel’s, Southern Comfort, Finlandia Vodka, Glenmorangie)
On-Premise Manager, Integrated Marketing
Jim Beam Brands Company
01.2001 - 01.2003
- Company Overview: Brands: The Dalmore, DeKuyper Cordials, Jim Beam, Jim Beam Black, Kessler, Knob Creek, Windsor Canadian, Vox
- Promotional Marketing Manager
- Regional Marketing Manager
- Established an on-premise network to facilitate the exchange of information between JBBCo brand managers and Future Brands sales regions, and instituted an annual forum to focus on key issues and opportunities affecting the channel
- Streamlined the sharing of promotion plans, success stories and processes between all global regions, including the Far East, Greater Europe and Latin America
- Formalized a promotion planning process and oversaw the first-ever corporate promotion for Jim Beam Bourbon within the Latin American market
- Advanced the value and quality of US and Global Duty Free brand efforts by organizing the planning process and developing channel specific cartons
- Launched the first ever JBBCo Hispanic effort on behalf of the Jim Beam brand; the two million dollar launch affected four core markets and incorporated a mix of public relations, consumer promotion, advertising and sales supports
- Responsible for the profit objectives and strategic marketing plans for brown spirit regional brands Windsor Canadian and Kessler Whiskies
- Supervised the career growth of a marketing coordinator and oversaw management of all agency partnerships
- Brands: The Dalmore, DeKuyper Cordials, Jim Beam, Jim Beam Black, Kessler, Knob Creek, Windsor Canadian, Vox
Account Director
Ryan Partnership
01.1997 - 01.2001
- Company Overview: Clients: Heineken USA, Kraft Foods, Perrier Group of America
- Account Manager
- Managed both project and retainer based client relationships and led account service and creative teams in client strategy, programming, maintenance and finance
- Developed, presented and activated innovative promotional concepts that were relevant to target consumers and fulfilled regional brand objectives; two regional promotions were picked up nationally
- Cultivated the career development of one account manager
- Communicated gross profit numbers and forecasts to agency principals on a monthly and bi-annual basis
- Clients: Heineken USA, Kraft Foods, Perrier Group of America
Field Marketing Director
Entertainment Marketing, Incorporated
01.1994 - 01.1997
- Company Overview: Clients: Anheuser-Busch, Inc., Discover Card, Hanes Hosiery, MCI Communications, Philip Morris, USA, Private Issue by Discover Card, Sharp Electronics Corporation, Tribune Entertainment Company
- Field Marketing Manager
- Planned and implemented general market/ethnic experiential consumer marketing promotions to drive trial and awareness levels
- Interviewed, hired, trained and supervised tour/promotion managers and internal staff in the execution of nationally sponsored concert tours and promotional events
- Handled and executed all facets of concert riders and sponsorship contracts with local and national promoters
- Engineered the design and production of signage materials to effectively merchandise concert/event venues
- Clients: Anheuser-Busch, Inc., Discover Card, Hanes Hosiery, MCI Communications, Philip Morris, USA, Private Issue by Discover Card, Sharp Electronics Corporation, Tribune Entertainment Company
Field Media Representative
Foote, Cone & Belding
01.1990 - 01.1994
- Company Overview: Client: Coors Brewing Company
- Assistant Field Media Representative
- Designed and presented market specific campaigns to regional advertising managers and distributor partners
- Developed, negotiated, implemented and evaluated spot radio campaigns and merchandising agreements nationwide
- Trained and supervised assistant field media representatives
- Client: Coors Brewing Company
Education
Bachelor in Science Degree - Marketing
DePaul University
Chicago, Illinois01.1990
Skills
- Networking
- Revenue growth
- Key account management
- Pipeline development
- Customer engagement
- Social media marketing
- Lead generation
- Relationship building
- New business development
- Sales and marketing
- Business development
- Marketing
- CRM platforms
- Team collaboration
- Proposal writing
Interests
Community Service
- Manager/Head Coach, Lemont Baseball/Softball Club, 2010-01-01, 2013-12-31
- Board Member, Kensington Estates Homeowners Association, 2011-01-01, Current
- Manager, Lightning Softball, 2014-01-01, Current
- VP Treasurer/Fundraising, Oakwood-River Valley PTO, 2010-01-01, 2012-12-31
- Advisor, Member and Secretary, Everest Academy Board of Trustees, 2013-01-01, 2022-12-31
Timeline
Director of Business Development
Allegra Marketing Print Mail - Naperville
03.2023 - Current
Regional Marketing Manager
Heineken USA
09.2007 - 06.2010
Managing Director
Ryan Partnership
02.2005 - 09.2007
Account Director
Entertainment Marketing, Incorporated
02.2003 - 03.2004
On-Premise Manager, Integrated Marketing
Jim Beam Brands Company
01.2001 - 01.2003
Account Director
Ryan Partnership
01.1997 - 01.2001
Field Marketing Director
Entertainment Marketing, Incorporated
01.1994 - 01.1997
Field Media Representative
Foote, Cone & Belding
01.1990 - 01.1994
Bachelor in Science Degree - Marketing
DePaul University
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