AMY SHILLER BROWN
St. Louis,MO
Summary
Strategic, creative, and collaborative agency account management professional with a deep passion for brand strategy, consumer insights, and enhancing the consumer experience. Thrives in a dynamic environment and embraces opportunities for continuous learning and development. Possesses a solid grasp of market trends and customer needs, complemented by exceptional project management abilities. Brings together a unique combination of analytical skills and creative problem-solving expertise to drive impactful results.
Overview
18
18
years of professional experience
Work History
Sr. Account Director
Brighton Agency
01.2020 - 01.2024
- Increased client satisfaction on Royal Canin brand by building strong relationships and addressing client needs on a $1.5 MM global account.
- Drove revenue growth by 25% by gaining expansion into Canadian market.
- Monitored market trends to advise clients on potential impacts to their business, positioning as trusted advisor.
- Participated in Nutro re-brand from global brand viz ID discussions through in-store adaptations.
Senior Brand Manager
OLIN BUSINESS SCHOOL at Washington University
01.2018 - 12.2020
- Led implementation of brand strategy and marketing plans to build global awareness and reputation for Olin; developing KPIs and increasing application numbers by 12%
- Led omnichannel projects including website content, print, radio, digital media, social media, paid search, outdoor advertising, video, and final media analysis
- Researched, executed and optimized $2M digital marketing campaigns yielding 20% ROI improvements for suite of brands: Executive Education, Graduate Programs, Bauer Leadership Center and the Center for Experiential Leadership
- Researched competitive landscape and strategies for re-positioning of a combined Executive Education and WashU@Brookings leadership program
Account Director, Checkmark
NESTLÉ PURINA PETCARE
01.2006 - 01.2018
- Solved problems in categories of brand strategy, consumer insights, integrated marketing planning, account management, project management, and new product pipeline
- Led development of global master brand campaign that increased consumer trust and perception of the Purina brand among target audience by 10%
- Guided brand identity and launch of The Purina Institute - a global organization dedicated to bringing a voice to the company's nutritional science
- Synthesized customer insights, and provided strategic leadership to creative team for the message, tone and style for Fancy Feast, resulting in new brand guidelines and materials
- Directed 4 team members in ideation and development of innovation pipeline concepts - from insights to innovation, resulting in Purina's second billion-dollar cat brand
Account Manager, Checkmark
NESTLÉ PURINA PETCARE
01.2006 - 01.2018
- Managed the brand architecture process for Purina Veterinary Diets which informed new package development consistent with brand standards for line of 22 global products
- Coordinated the concept work and launch materials for FortiFlora, creating training materials, increasing engagement for the field ensuring a successful launch, helping to surpass $2MM goal
Education
MBA -
Wake Forest University - Babcock School of Management
Winston-Salem, NCBA -
Duke University
Durham, NCSkills
- Data-driven decision making
- Product positioning
- Account management
- Competitive analysis
- Campaign management
- Problem-solving
- Excellent communication
- Project management
Hobbies and Interests
- Animal Welfare
- Art & Theater
- Food Trends
- Brain Science
- Education
Timeline
Sr. Account Director
Brighton Agency
01.2020 - 01.2024
Senior Brand Manager
OLIN BUSINESS SCHOOL at Washington University
01.2018 - 12.2020
Account Director, Checkmark
NESTLÉ PURINA PETCARE
01.2006 - 01.2018
Account Manager, Checkmark
NESTLÉ PURINA PETCARE
01.2006 - 01.2018
MBA -
Wake Forest University - Babcock School of Management
BA -
Duke University
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