Amy Smail

• Completed projects in Hamptons, NY, Las Vegas, Paris, and Boca Raton, FL. Seamless integration of high-end aesthetics with extreme practicality, emphasis on intentionality, where every bespoke element is designed to support the user's specific daily routines and wellness.
• Complete renovation of an Art Deco era apartment, with a modern touch while preserving the time period in the design and decor.
• Complete overhaul of a Las Vegas home, designing a regulated wine cellar with a glass front for both function and display. Home featured on HGTV Dream House as the 'dream house.'
• Kitchen remodel and expansion in the Hamptons to create an open floor plan for entertaining. Full basement remodel, creating a spa zone with sauna and steam room, an entertaining zone, self-contained laundry area, as well as a studio apartment.
• Boca Raton, FL redesigned the first floor open space with subtle elements to create intimate, purpose-driven areas for entertaining, including a bar and a wine cellar with a tasting room adjacent.
• Boca Raton redesigned the landscape architecture, maximizing the functionality of the space, creating multiple seating areas, with protections from the elements.

Influential to the brand's presence throughout the Caribbean by partnering with top-tier jewelry and watch boutiques. Import/Export, brand development, strategic planning, leadership, sales management Leveraging exposure and driving profitability for the brand and its presence throughout the Caribbean. Expert relationship builder, supporting the brand through training, merchandising, and trunk shows throughout the year. Attending trade shows in Italy, Switzerland, Las Vegas, and New York, I presented prospective and current clients with the latest collections specifically chosen for their market and client base.

• Worked with retailers and department stores to ensure that they had the correct inventory of products and replenished what was sold or needed. Monthly visits monitoring inventory levels and reviewing trends with staff, creating fluid relationships, and making sure optimal placement and exposure for the brand. Supporting and motivating the staff with product training, placement, and merchandising was that the product was merchandised correctly.

Managed national merchandisers across all retail locations in US and Canada.
Created and distributed Brand Manuals and Training Manuals for implementation.
Maintained marketing materials to ensure consistency and relevance.
Trained merchandisers to optimize product presentation and customer engagement.
Oversaw point of sale materials to enhance promotional visibility.
Monitored sales incentives to drive performance and motivate teams.

• Traveled to retail locations throughout the U.S. installing brand displays and point-of-sale material specific to each location, assisited regional sales wih inventories and communication.
• Coordinated national training meetings in NYC for top-performing retailers, coordinating travel, accommodations, etc.
• National exhibitions in key markets featuring specific products in the history of the brand through the years. The exhibit traveled to key locations, where a formal reception was held at its opening.
• helped with the management and distribution of point-of-sale and promotional materials.
• I traveled to Switzerland to learn about the history of Jaeger-LeCoultre and tour the manufacture.