AMY SPYCHALLA (Mettetal)
Integrated Marketing | Solutions Marketing
Saint Charles,IL
Summary
Results-driven B2B solutions marketing leader born to build strategic and successful plans that drive profits, increase market share and cement industry dominance. Experienced in integrated, full funnel marketing for SaaS, cloud and enterprise companies. Exceptionally skilled at developing innovative go-to-market plans for net new and customers. Well versed in in growing emerging segments and customer marketing. Keen ability to drive success with cross-functional teams to launch differentiated products while developing productive relationships with technology partners. Strong communicator with natural leadership and high energy. Talented in building teams and motivating staff to higher levels of performance.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Sr Director, Global Campaigns – Financial Services, CrowdStrike
ExtraHop Networks
Seattle, Wa
12.2022 - 12.2024
- Company Overview: Provider of network detection and response (cybersecurity) solutions
- Responsible for setting the strategy for global campaigns with a focus on the Financial Services market and CrowdStrike partner marketing
- Created a strategic global campaign in partnership with CrowdStrike spanning the buyer’s journey to target customers and prospects with joint value proposition resulting in highly qualified leads with shorter sales cycles and larger deal values
- Developed a vertically focused campaign targeting the Financial Services industry with customized and targeted content, demand generation, campaigns and events significantly increasing marketing contributed pipeline
- Bridged the gap between product management’s technical knowledge and demand generation by distilling the messaging into concise and compelling ‘call to actions’ for CrowdStrike and Financial Services content, digital strategy and campaigns
- Successfully created targeted content for LinkedIn awareness and retargeting campaigns to fulfill the complete buyer’s journey
- Provider of network detection and response (cybersecurity) solutions
VP Solutions Marketing, Fraud and Financial Crime, Legal Spend Management, Healthcare
Bottomline Technologies
Portsmouth, NH
05.2017 - 12.2022
- Company Overview: Provider of B2B payments and software, Fraud and Financial Crime solutions
- Responsible for the marketing strategy for three segments and driving the development of content and campaigns with demand gen and product to meet segment targets
- Instrumental in growing the Fraud and FinCrime segment through revenue marketing - targeted audience segmentation, product prioritization and focus on the Financial Services industry – in North America, EMEA and APJ
- Managed direct team, dotted line team members and managed by influence to accomplish goals and exceed metrics
- Developed the insider threat product as our primary campaign based on Forrester/Sirius Decisions methodology resulted in exceeding marketing metrics and sales targets 2 years in a row
- Established a strategic planning process with Sales and Product to prioritize top segments and align audience profiling and revenue targets along with marketing campaigns
- Drove collaboration for campaign development and metrics across sales, product management and marketing resulting in Fraud and FinCrime being the fastest growing division in the company
- Led the revamp of Legal Spend Management marketing aligning with new go-to-market plans to re-position the solutions for changing industry including website, collateral, content and customer facing materials with webpages ranking in SEO as top performing in the company
- Supported Healthcare application through repositioned content and integrated demand generation
- Provider of B2B payments and software, Fraud and Financial Crime solutions
Director of Opportunity Generation
Sungard Availability Services
Wayne, Pa
09.2016 - 01.2017
- Company Overview: Provider of critical production and recovery services
- Managed global campaigns, content and digital assets to generate leads
- Increased success of IT transformation campaign resulting in a 25% response rate
- Achieved double the monthly recurring revenue and doubled the number of marketing qualified leads
- Used intent data (Bombora) to improve effectiveness of direct marketing campaigns
- Developed expanded training and playbooks and trained business development reps helping them surpass annual lead targets
- Initiated new approach for authored content resulting in 42 new posts in 60 days with large increase in social shares to improve prospecting
- Provider of critical production and recovery services
Director of Content Marketing
Sungard Availability Services
Wayne, Pa
08.2013 - 09.2016
- Company Overview: Provider of critical production and recovery services
- Developed content strategy across company, created assets across teams and measured effectiveness
- Ensured consistent messaging and effectiveness of asset development to support stages of sales cycle (middle and bottom of funnel) buyer’s journey and targeted personas
- Led cross-functional content collaboration and editorial planning across market strategy, solutions marketing, alliances, campaigns and field marketing
- Partnered with AWS, EMC, VMware, AT&T to develop co-branded content
- Enabled sales and partner training through playbook creation, battlecards and bulletins
- Increased effectiveness of content through surveys, sales feedback and website metrics
- Provider of critical production and recovery services
Global Campaign Director
Infor
Chicago, Ill.
03.2011 - 08.2013
- Company Overview: $2.8 billion global provider of enterprise software solutions
- Served as global campaign manufacturing lead for largest revenue generating segment and managed two vertical demand gen programs
- Forged plans for newly developed campaigns team to ensure asset and campaign usage and lead generation by region (Americas, Europe and Asia Pacific)
- Developed budget, plans, assets, PR/social media, third-party research, online tools, websites, emails, landing pages and global campaigns based on messaging and positioning within target markets
- Collaborated with field marketing, PR and analyst relations for implementation of assets and tactics for automotive and high technology sectors
- Trained sales through enablement program including live training, alerts and intranet content
- Created an integrated marketing program centered on primary ERP research study across geographies
- Managed lead metrics including analysis of most effective lead source and asset types by vertical
- Planned and created multi-touch campaign that drove demand generation for automotive suite
- Led a cross-functional team to develop marketing assets for launch of company’s new technology
- $2.8 billion global provider of enterprise software solutions
Director of Marketing Communications
Infor
Chicago, Ill.
07.2006 - 02.2011
- Company Overview: $2.8 billion global provider of enterprise software solutions
- Managed an Americas Marketing Communications team of eight people focused on the optimal mix of content to support lead generation and the corresponding creation of content
- Developed content by persona and aligned with the buyer’s journey to increase conversion
- Managed a diverse team in NA and LATAM to support Marketing Communications regional marketing including customer success, events, content, videos, demos and references
- Created and tracked metrics for best practices of marketing assets across 15 segments
- Led series of successful roadshow events partnering with IBM for lead generation
- Integrated social media into programs by tripling Twitter followers within a quarter, creating segment-specific blogs and LinkedIn personas
- $2.8 billion global provider of enterprise software solutions
Senior Manager, Product Marketing
SSA Global
Chicago, Ill.
05.2003 - 06.2006
- Company Overview: $700M provider of software applications (acquired by Infor in July 2006)
- Managed supply chain product positioning and messaging, developed market analysis for growth and target audience segmentation
- Created marketing plan based on market potential in coordination with Product Management, Field Marketing and Corporate Marketing
- Analyzed global market for supply chain and supplier relationship management solutions
- Worked with technology partners to incorporate messaging and products into campaigns
- Created positioning and messaging for supply chain products
- Conducted analyst briefings and inquiries for supply chain solutions
- Developed compelling content for collateral, external presentations, campaigns and website
- $700M provider of software applications (acquired by Infor in July 2006)
Education
M.B.A. -
University of St. Thomas
Minneapolis, Minn.B.S. - Marketing, International Business and French, Cum Laude
Minnesota State University, Mankato
Mankato, Minn.Skills
- Go-to-Market Strategy
- Strategic Solutions Marketing
- Positioning and Messaging
- Content Creation
- Marketing Collateral Development
- Analyst Relations
- Product Introduction
- Product Launch Management
- Audience-Centric Presentation Development
- Effective Presentation Delivery
- Lead generation
- Team leadership
- Key performance indicators
- Budget control
- Campaign strategy
- Market segmentation
- Digital marketing
- Partner Marketing
Certification
Revenue Marketing, The Pedowitz Group
Affiliations
- NCAA All Conference Volleyball
- NCAA All Academic Volleyball
- Delta Sigma Pi Business Fraternity
- Volunteer Girls Basketball Coach
- Animal Shelter Volunteer
Timeline
Sr Director, Global Campaigns – Financial Services, CrowdStrike
ExtraHop Networks
12.2022 - 12.2024
VP Solutions Marketing, Fraud and Financial Crime, Legal Spend Management, Healthcare
Bottomline Technologies
05.2017 - 12.2022
Director of Opportunity Generation
Sungard Availability Services
09.2016 - 01.2017
Director of Content Marketing
Sungard Availability Services
08.2013 - 09.2016
Global Campaign Director
Infor
03.2011 - 08.2013
Director of Marketing Communications
Infor
07.2006 - 02.2011
Senior Manager, Product Marketing
SSA Global
05.2003 - 06.2006
M.B.A. -
University of St. Thomas
B.S. - Marketing, International Business and French, Cum Laude
Minnesota State University, Mankato
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