Amy Winter
Yorktown,IN
Summary
SENIOR MANAGEMENT PROFESSIONAL with expertise in developing & enhancing People Projects ~ Programs. Versatile strategist, recognized for having superior entrepreneurial leadership skills, exceptional strategic planning abilities, and superlative business acumen. Progressive, decisive and highly valued for expertise in developing and interpreting organizational strategy and vision, translating objectives into actionable plans, and leading and collaborating with various levels of employees and management teams to achieve goals and objectives while delivering desired financial results. Change agent who delivers effective solutions to unprecedented challenges in the face of a rapidly changing industry through innovative and creative solutions and partnerships. Leader who is skilled in collaboration, conflict resolution and facilitating large scale organizational transformation and process improvement in a matrix environment.
Overview
17
17
years of professional experience
Work History
Regional Executive/Group Publisher
CNHI
01.2015 - Current
- Lead operations and strategic directions with full responsibility for bottom line factors, including long range planning and strategies, product management and marketing, leading a sales management team and new product development for 6 locations.
- Managed budgets and resources effectively, reducing costs without compromising service quality.
- Leveraged data-driven insights to guide decision-making processes, ensuring alignment with overall business objectives.
- Drove continuous improvement efforts within the organization by identifying areas of opportunity and implementing strategic solutions.
- Delivered consistent revenue growth by nurturing existing client accounts while actively pursuing untapped prospects within the region.
- Developed comprehensive training programs that equipped team members with the necessary skills for success in their roles.
- Spearheaded change management efforts during company mergers or acquisitions, minimizing disruption to staff morale and productivity levels.
- Increased regional sales by implementing effective marketing strategies and fostering strong client relationships.
- Streamlined operations for improved efficiency by reorganizing team structure and implementing new processes.
- Influenced product development with market research, identifying trends to inform future offerings.
- Collaborated with cross-functional teams to drive organizational growth, sharing best practices and aligning goals.
- Implemented innovative sales strategies to penetrate competitive markets and secure new business opportunities.
- Developed high-performing teams by providing regular coaching, training, and performance evaluations.
- Established performance metrics to track progress against goals regularly, allowing for timely adjustments as needed.
- Enhanced brand reputation through community outreach initiatives and active participation in industry events.
- Facilitated open communication channels between departments for more efficient problem-solving processes.
- Led successful product launches, coordinating efforts between marketing, sales, and production teams for seamless execution.
- Achieved territory expansion through targeted prospecting and successful contract negotiations.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Prepared sales presentations for clients showing success and credibility of products.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Coordinated cross-functional efforts between editorial, design, production, marketing, sales departments ensuring a cohesive workflow from ideation to final product delivery.
Marketing and Audience Engagement Director
CNHI
01.2008 - 01.2015
- Conceived innovative sales strategies that increased overall revenue for the location by 13%
- Collaborated with a team to implement a digital strategy to grow audience engagement.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
Audience Engagement and Operations Director
GANNETT
01.2007 - 01.2008
- Responsible for hiring, training and coaching all employees within the department
- Responsible for all functions in Sales and Marketing, Audience growth and development, Customer Service, Distribution, Transportation and Alternate Delivery Products.
- Led cross-functional teams to successfully execute complex projects on time and within budget constraints.
- Developed strategic plans for business growth, enabling the company to expand its market share and increase revenue.
- Established a culture of continuous improvement, empowering employees to identify areas for optimization and implement innovative solutions.
- Built strong relationships with stakeholders at all organizational levels, fostering collaboration between departments for optimal results.
- Initiated change management strategies that effectively addressed employee concerns while driving forward organizational transformation efforts.
- Championed innovation by encouraging creative problem-solving among team members, yielding new ideas for process improvements and cost reduction initiatives.
- Strengthened product branding initiatives by coordinating marketing strategies to optimize outreach.
- Analyzed customer feedback and identified areas for improvement to drive business success.
- Spearheaded implementation of process improvements and cost-saving initiatives to increase value and maximize profits.
Education
Master of Business Administration -
American InterContinental University
Hoffman Estates, ILBachelor of Arts -
Michigan State University
East Lansing, MISkills
- Delivering Strong Financial Results
- Strategic Planning and Thinking
- Collaborator
- Change Management
- Cross Functional Leadership
- Customer Relationship Management
- Data Analytics
- Multi Team Management
- Customer Service Expertise
- Consumer Engagement
- Team Building
- Sales Leadership
- Operations Management
- Innovation and Creativity
Organizations
- Alpha Xi Delta-Member
- Chamber of Commerce- Board of Director Member.
- Business and Professional Women's Association- Member
- American Marketing Association-Member
- Convention and Visitors Bureau- Board of Director Member
- Economic Development Committee- Member
Timeline
Regional Executive/Group Publisher
CNHI
01.2015 - Current
Marketing and Audience Engagement Director
CNHI
01.2008 - 01.2015
Audience Engagement and Operations Director
GANNETT
01.2007 - 01.2008
Master of Business Administration -
American InterContinental University
Bachelor of Arts -
Michigan State University
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