Amy Wisinski

Strategic Leadership:

• Direct major marketing and operational projects, partnering with other departments to boost performance and advance the firm’s growth agenda
• Work closely with leadership to align marketing systems with overarching business strategies
• Designed and executed a client feedback program, enriching client relationships and identifying areas of improvement
• Achieved a response rate of 40%, exceeding the industry average

Technology Integration:

• Led the evaluation, selection, and deployment of CRM, sales enablement, and experience management solutions aimed at enhancing business development and marketing capabilities
• Successfully integrated data from various internal and external data sources (including firm website, experience platform, financial system, litigation tracker, news sources, and more) to create comprehensive business development platforms

Vendor and Contract Oversight:

• Manage vendor relationships, review contracts, and conduct periodic evaluations to determine if newer tools are better suited to advance firm growth

Operational Improvements and Project Oversight:

• Streamlined workflows for onboarding lateral attorneys, launched tools to make directory submission process quicker and easier, implemented AI to increase departmental efficiency
• Formulated strategies to leverage marketing technology to identify opportunities, track activities and measure ROI
• Maintain and update department-wide project tracker and make recommendations regarding prioritization and resource allocation

• Oversaw firm's client relationship management (CRM), competitive intelligence/research, marketing analytics, and experience platform teams
• Successfully launched a new experience management system, increasing the number of experience reports by 500%

• Managed firm's business development research efforts and selected research tools to enable efficient creation of more than 1000 profiles and reports annually
• Conducted research to compile company dossiers on clients and prospects, created marketing target lists, and developed profiles on judges, venues, and opposing counsel