AMYA CASALLAS
Garfield,NJ
Overview
4
4
years of professional experience
1
1
Certification
Work History
Social Media Coordinator
SociallyBri
Lodi, NJ
08.2023 - Current
- Developed and implemented market research based social media strategies across 3 Instagram accounts, while individually managing a combined following of over 85,000 followers.
- Partnered with the CEO to manage creative briefs for product-focused UGC style photoshoots that reflected the brand's essence.
- Performed organic outbound engagement and created weekly analytics reports for product-based brands, resulting in an increased following of 8% in Q1.
- Conducted competitive market research to monitor brand mentions, industry trends, and competitor activities, ensuring strategies remained successful in achieving set KPI's.
- Utilized copywriting expertise to uphold brand consistency and identity across diverse social media platforms.
Social Media Marketing Intern
Roots Marketing Agency
New York, NY
01.2023 - 05.2023
- Delivered high-quality, informative, and creative graphic/video content for 5-6 clients simultaneously on a weekly basis.
- Collaborated with cross-functional teams to launch Facebook Group Community for social media mangers to network, generating over 200 members in 2 months.
- Monitored and reported on emerging trends, viral content, and audience behaviors across platforms such as Instagram, Facebook, TikTok, and Pinterest.
- Complied analytics presentation based on engagement data, refined hashtag strategies, and increased overall client reach by 20-30%.
Founder & Creative Entrepreneur
AC.LASHES_
Garfield, NJ
01.2020 - Current
- Successfully attracted over 400 clients, delivering personalized eyelashes extension sets tailored to individual needs.
- Oversaw financial activities and implemented promotional strategies to grow profits by 20% from 2022 to 2023.
- Developed and executed a strategic social media strategy resulting in a dedicated audience of 2,000 followers.
- Website consultant for 25+ beauty service providers, building graphic templates utilized to increase scheduling visibility.
Education
The University of Bridgeport
Skills
- Strong Verbal and Written Communication
- Microsoft Office Suite
- Proficient in Canva Pro
- Social Media Strategy
- Content Creation
- Copy Writing
- Detail Oriented
Certification
- Hubspot Academy: Ecommerce Marketing
- Hubspot Academy: Digital Advertising Training
- Meltwater Academy: Influencer Marketing Certification
Timeline
Social Media Coordinator
SociallyBri
08.2023 - Current
Social Media Marketing Intern
Roots Marketing Agency
01.2023 - 05.2023
Founder & Creative Entrepreneur
AC.LASHES_
01.2020 - Current
The University of Bridgeport