Summary
Overview
Work History
Education
Skills
Affiliations
Work Availability
Timeline
Hi, I’m

Amy A. Palmer

Director of Channel Consulting and Coaching
Nashville,TN
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Amy A.  Palmer

Summary

Encouraging and collaborative leader and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance Channel engagement and boost performance.

Overview

16
years of professional experience
6
years of post-secondary education

Work History

Called to Lead
Nashville , TN

Director of Channel Consulting and Coaching
08.2023 - Current

Job overview

  • Resolved problems, improved operations and provided exceptional service.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.
  • Worked effectively in fast-paced environments.
  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Developed strong communication and organizational skills through working on group projects.
  • Identified issues, analyzed information and provided solutions to problems.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.

Critical Insight
Seattle , WA

National Director of Channels and Alliances
03.2019 - 04.2023

Job overview

· Added an additional $20 million in raw partner pipeline with new channel program

· Organized a monthly exclusive thought leadership group to engage partner SE’s (I saw a need for heightened engagement from these SE teams. To encourage attendance I sent out personal mail invites with a small gift from our marketing team to key SE team members, conducted a calling campaign to confirm receipt and ask for their commitment to attend the kick off meeting, this group is on it’s 6 month with 25+ regular attendees and growing.)

· Led and negotiated contract awarded by Vizient, Inc (Largest GPO in US)

· Worked closely with Blood Centers of America to consistently promote out to all member organizations.

· Led and negotiated contract awarded by APS (Regional GPO; joint venture between Kansas/Missouri Hospital Association)

· Led the charge on a strategic partnership with Microsoft Corporation resulting in their team wanting to fund the growth of our team and an offer for $100K in seed money for CI Security’s full Azure integration.

  • Negotiated a marketing partnership for a PGA player, Sebastián Muñoz, through Global Sports Association for an extremely reduced rate on an all encompassing yearly package.

· Led and negotiated a sole source strategic partnership contract with SoftwareOne

o Global provider headquartered in Switzerland; 5,600 Employees in 90 Countries

  • Led and negotiated a sole source partnership contract with Synnex Corporation (ServiceSolv Team)
  • Global Distributer headquartered in Fremont, CA. It is listed on the NY Stock Exchange and is ranked 130 on the 2020 Fortune 200. They distribute over 30,000 technology products and partnered with over 20,000 VARS.
  • Onboarded and worked towards success and mutual marketing strategy with multiple teams across the US and abroad.
  • Led the negotiation with WWT, SHI, and CDW strategic partnership with their critical access hospital division
  • Worked closely with organizational leadership and board of directors to guide operational strategy.

Check Point Technologies
Televiv , Israel

Channel Partner Manager
04.2016 - 04.2018

Job overview

  • Adopted and optimized tool usage among marketing teams to deliver business results.
  • Worked on leads generated by sales team to set up additional meetings.
  • Synthesized business operations to make strategic recommendations on go-to-market and potential coverage models.
  • Maximized coverage within defined regions to penetrate organizations to utilize products.
  • Cultivated and developed strategic partnerships to build assigned territory.
  • Drove and delivered sales leads to convert into new business.
  • Facilitated channel engagement to support territory sales goals.
  • Articulated value proposition to assigned territory partners to maintain and increase share of partner business.
  • Coordinated sales activities with partners and resellers to identify and close new business.

Panasonic
Newark , NJ

Channel Partner Manager
11.2014 - 12.2015

Job overview

  • Maximized coverage within defined regions to penetrate organizations to utilize products.
  • Developed solid working knowledge of products to understand benefits to potential customers.
  • Cultivated and developed strategic partnerships to build assigned territory.
  • Synthesized business operations to make strategic recommendations on go-to-market and potential coverage models.
  • Articulated value proposition to assigned territory partners to maintain and increase share of partner business.
  • Worked on leads generated by sales team to set up additional meetings.
  • Coordinated sales activities with partners and resellers to identify and close new business.
  • Adopted and optimized tool usage among marketing teams to deliver business results.
  • Drove and delivered sales leads to convert into new business.

Data Source Mobility
Clarksville , TN

VP of Business Development and Alliances
10.2007 - 11.2014

Job overview

  • Increased company growth through collaboration with sales and marketing departments. Grew team from 0-10M
  • Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
  • Used market insights to capitalize on key business opportunities for new advantageous partnerships.
  • Identified opportunities to improve business process flows and productivity.
  • Established performance goals for department and provided methods for reaching milestones.
  • Led development of strategic marketing plans to raise awareness and drive sales growth.
  • Resolved issues and recommended actions based on production and compliance reports.
  • Outside Sales-Traveled across the country to meet Vendor Sales Representatives and End Users for Onsite meetings to plan new mobile device or networking projects, demo new product, conduct internal trainings for end user teams, or negotiate the close and receipt of PO for existing projects.


  • Liaison to CEO and CFO sought out and established relationships with Partners and Vendors for Expanding our Portfolio. Negotiated all new partner terms and contract agreements. Lastly educated our team and integrated new offerings into our daily sales activities. Established and maintained multiple strategic partnerships.
  • Team Building, Development Planning, and Implementation, HR functions, Incentive Programs, Owned the New Hire Process from first interview to integration into our team.
  • Accounting and Operations-Worked closely with our CFO to maintain all financial records, Increased and Established lines of credit, Oversaw Accuracy of customer orders, Accounting Processes, and P&L Responsibility


  • Marketing-Worked side by side with our Marketing Director on all Marketing and Public Relations initiatives to include; ROI reporting, Logo Changes, Planned and Executed Successful Events and Trade Shows, Partner MDF funds, Vision for the Company through the website and social media.


  • Led Sales team to win Panasonic Healthcare Reseller of the Year Award 2 out of 4 years issued.


  • Nominated for 1st Women Ever to be Considered for Varnex Board due to VAR Community Involvement and Connectedness.

Education

APSU
Clarksville, TN

Bachelor of Arts from Corporate Communications
08.1994 - 12.2000

University Overview

  • Professional Development: Life Coaching Classes

Skills

Business planning

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Affiliations


  • Global Information Technology Professionals Association
  • Channel Partners Network
Availability
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Timeline

Director of Channel Consulting and Coaching

Called to Lead
08.2023 - Current

National Director of Channels and Alliances

Critical Insight
03.2019 - 04.2023

Channel Partner Manager

Check Point Technologies
04.2016 - 04.2018

Channel Partner Manager

Panasonic
11.2014 - 12.2015

VP of Business Development and Alliances

Data Source Mobility
10.2007 - 11.2014

APSU

Bachelor of Arts from Corporate Communications
08.1994 - 12.2000
Amy A. PalmerDirector of Channel Consulting and Coaching