Amy Beth Russell

Sales Operations:

• Collaborated with analytics and IT leads to develop and monitor sales tools, dashboards, reporting, CRM systems, and metrics in support of aggressive growth objectives.
• Oversaw sales deployment and support, including territory design, incentive plan creation, and focused activities to drive business development and customer engagement, surpassing shareholder expectations.
• Identified and implemented scalable initiatives to address challenges and convert them into opportunities. Assisted vendor, marketing, membership, and sales teams in developing new initiatives and launches to boost membership retention and growth.
• Partnered with the Data Analytics Director to ensure accurate metrics derived from the CRM system, driving revenue, budgeting/forecasting, sales, and retention.
• Acted as a liaison between Marketing and Sales, collaborating on business tactics and strategies.

Commercial Operations:

• Collaborated with the contracts team to ensure regulatory compliance according to GPO guidelines, providing support and coordinating the implementation of contracts with vendor partners.
• Managed business technology, defining requirements, monitoring performance, and establishing processes and procedures for successful operational technology deployment.
• Collaborated with department heads to design, implement, integrate, and improve solutions, driving the execution of new and improved processes across departments.
• Worked cross-functionally with leadership to develop and implement quarterly "Plans of Action" aligning with short and long-term strategic plans and budgets.
• Played a key role in business launches, working with IT to address operational needs and serving as a liaison between IT development and project leads.
• Analyzed client feedback and collaborated with the Marketing Communications team to address gaps and optimize impact.
• Supported the development and implementation of analytic, data, and CRM tools, as well as reporting and dashboards to measure KPIs and provide insights.
• Led business development and sales activities by ensuring alignment between client expectations, contracts, financials, solutions, and capabilities to deliver results.

• Promoted to overhaul the "Member Services" department, implementing a strategic plan and new processes. Recruited and trained 13 staff within 15 months to support IDOC's rapid reorganization initiative.
• Coached the "Member Services" team in building member relationships, upselling, and increasing vendor penetration, resulting in a 23% increase in engagement and revenue for IDOC.
• Served as a liaison between finance (CFO), SR VP of Sales Marketing, and Vendor Relations Manager, collaborating on win-win solutions for new services, addressing gaps, and meeting member needs.
• Monitored strategic partner vendor programs to ensure compliance, manage expectations, and achieve desired outcomes, proactively removing obstacles for future initiatives.
• Contributed to the development of proprietary CRM database tracking software in collaboration with the IT lead/vendor.

• As a key leader reporting to the CEO, launched IDOC's consulting membership "IDOC Select," driving practice profits through supplier programs and consulting solutions.
• Created a sales strategy to increase office penetration using a customer-focused sales process.
• Recruited and developed talent, providing coaching, mentoring, and training to support IDOC's growth goals.
• Developed and tracked metrics for the success and attrition rates of the "Select Program" and "Member Services," implementing a plan that reduced attrition by 25%.

• Led strategic and tactical marketing for a global start-up ultrasound company.
• Established referral network of professional presenters and implemented CRM system.
• Managed inside sales, web-based activities, budgeting, and marketing materials.
• Ensured compliance with FDA regulatory guidelines and supported quality systems.

• Developed business for mega-group practices (e.g., Heartland Dental Care, ImmediaDent, Dental One, and Aspen Dental) and expanded into multiple study departments of current dental schools for growth opportunities.
• Established relationships with new dental schools and Key Opinion Leaders (KOLs).
• Conducted C-level relationship development, sales, and maintenance, resulting in an 18% territory growth over 3 years.
• Identified mega-group practices aligned with DSG profit model, assessed revenue potential, and created strategic sales plan and fee structure, leading to a 13% increase in new sales.
• Managed identification of RFPs and development of complex bids/proposals for academia, federal, and corporate sectors.
• Possess extensive experience in contract review and successful bid proposal processes.

Directed daily functions of a multimillion-dollar foundation, overseeing marketing, sales, and operations.

Reported directly to the Executive Board .

Provided case management and support to pediatric oncology and hematology patients.

Collaborated with nonprofit organizations dedicated to assisting families with a child with cancer.

• Successfully maintained census above 97% for the 120-bed skilled nursing facility

Managed patient case management and JCAHO regulated charting.