Amy de los Reyes
Chattanooga,TN
Summary
Resourceful and seasoned leader with over 20 years of experience in fitness & nutrition operations, food & beverage operations, and healthcare operations. Successfully led the start-up and expansion of established companies. Excels in dynamic, demanding environments, remaining positive and focused while problem-solving. Strong communication skills contribute to a motivational and encouraging leadership style.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Area Director & Region Nutrition Director
Camp Gladiator
10.2016 - Current
- Oversaw planning and executed multiple area expansions throughout the U.S., resulting in the addition of over 200 nutrition coaches and personal trainers
- Developed high-performing teams through strategic recruitment, training, and performance management efforts
- Developed comprehensive training programs for new team members to enhance skills development to grow their own business under CG branding
- Opened new marketing channels and built strong partnerships with local and nationwide businesses to reach a larger market audience through the Corporate Wellness Program
- Increased awareness of online and in-person training and nutrition by advertising on social media platforms, offering contests and giveaways, and utilizing paid social ads, boosting overall sales of memberships
- Regularly traveled to and supported locations in eleven states as they implemented new marketing strategies or executed expansion plan
- Monitored regional performance metrics, providing timely feedback and implementing corrective actions when necessary to ensure goals were achieved consistently across all locations
- Analyzed financial performance of area by monitoring budgets and expenses, reviewing financial statements and recommending appropriate actions
- Led my team to a 4th place Champions Cup finish out of 63 teams in only seven months
- Rookie of the Year nominee 2017, Winners Circle 2018, 2020, 2021
- Selected to relocate to Tennessee for major market expansion in 2022
Online Trainer & Certified Nutrition Coach
Camp Gladiator
10.2016 - Current
- In addition to my Leadership duties, I also serve clients through my own CG branded business via online fitness training classes and one-on-one nutrition coaching
- Established strong relationships with clients through attentive customer service and timely responses to inquiries or concerns
- Conducted regular follow-ups with clients post-training to gather feedback for ongoing improvement
- Assisted in the development of marketing materials for online training offerings, effectively promoting available services to potential clients
Director of Beverage & VIP Lounge Operations
Ameristar Casino
02.2006 - 12.2009
- Provided leadership for restaurant and casino beverage service, nightclub venue, and VIP lounge/restaurant
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations
- Developed and implemented departmental policies and procedures for both front of house and back of house for all F&B operations
- Provided cross-functional management; directed fourteen Managers/Associate Managers and twenty-eight Supervisors; and general oversight of over 550 employees
- Redefined organizational structure, oversaw major pricing decisions, and performed monthly financial evaluations of multiple venues
- Built strong strategic alliances between other properties, vendors, and departments
- Created a more responsive and market-driven organization resulting in a 61% increase in sales
- Improved productivity and revenue while reducing staffing and operational costs by 25%
- Improved monthly departmental JD Power Scores resulting in receipt of the 1st and 2nd place position (out of eight properties) 78% of the time during a three year period
- Led department to high profitability through strategic and efficient restructuring resulting in receipt of Team Leader of the Year award in 2007 and Department of the Year award in 2008
Director of Operations
Daniel E. Crook, MD, APMC
12.2002 - 02.2006
- Planned and launched initial urgent care clinic operations, and later expanded operations to a second clinic in an outlying area
- Oversaw daily operations across multiple departments, ensuring seamless coordination and efficient execution of tasks
- Executed all marketing plans through community outreach and partnerships with vendors and suppliers
- Development and implementation of company policies and procedures
- Ensured compliance with all OSHA, HIPAA, waste management requirements, and provided cross-functional management
- Defined organizational structure, oversaw all budget planning and analysis, and performed monthly financial evaluations of locations
- Acted as community liaison between the company and local hospital Emergency Departments, Internal Medicine Physicians, and Family Practice Physicians to improve communications about our clinic offerings, resulting in second and third year referrals that exceeded first year referrals by 68%.
Education
Master of Business Administration -
Trinity Washington College
12.2002
Bachelor of Business Administration -
Louisiana State University
05.2000
Skills
- Operations Management
- Team Management, Training & Development
- Teamwork & Collaboration
- Key Partnership Development
- Brand Awareness
- Project Planning
- Sales Tracking
- Public Relations
- Marketing (social media & direct community outreach)
- Risk Management
- Contract Negotiations
- Budget/Sales Forecasting
Certification
- Certified Nutrition Coach, International Sports Sciences Association, 2022
- Certified Fitness Nutrition Specialist, National Association of Sports Medicine, 2014
- Certified Personal Trainer, American Council on Exercise, 2011
- Certification as a Nationally Registered Certified Medical Assistant, 1996
Timeline
Area Director & Region Nutrition Director
Camp Gladiator
10.2016 - Current
Online Trainer & Certified Nutrition Coach
Camp Gladiator
10.2016 - Current
Director of Beverage & VIP Lounge Operations
Ameristar Casino
02.2006 - 12.2009
Director of Operations
Daniel E. Crook, MD, APMC
12.2002 - 02.2006
Master of Business Administration -
Trinity Washington College
Bachelor of Business Administration -
Louisiana State University
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