Accomplished executive with domestic and international experience in sales, operations, P&L, oversight, multichannel product distribution, and marketing involving both start-up and growth organizations. Results-oriented, decisive leader with proven success in new market identification, strategic positioning, and brand development. Track record of increasing sales and growing bottom line while spearheading operational improvements to drive productivity and reduce costs. Excel in dynamic, demanding environmental while remaining pragmatic and focused.
Hi, I’m
Amy Jo Roberts
Strategic Business Development
Sarasota,Fl
Summary
Overview
20
years of professional experience
Work History
Advanced Wellness
Strategic Development Officer
01.2014 - Current
Job overview
- Evaluate company performance and ensuring compliance with policies and standard operating procedures for multiple med spas and luxury spas
- Owned and operated multiple location medical spas in multiple states
- Represented multiple companies at events and conferences to build a pipeline of revenue and sales for business and trust with customers
- Hired new employees, conducting training and evaluations, and maintaining good relationships
- Built out multiple medical spas, overseeing all aspects of the build out
- Built out the SEO, Google analytics and Website development project for 4 locations and an E-Commerce site
- Developed an EMR system in all locations with all nurses and implemented it on each location
- Developed all SOPs for each med spa to run efficiently and effectively for operations since corporate ran remotely
- Managed finances, P&L and balanced sheets company wide
- Developed all social media, company menus and full marketing plan.
Scientis Pharma, US
Practice Development Manager
01.2023 - 02.2024
Job overview
- Responsible for establishing sales targets to meet the company objectives
- Responsible for developing medical sales monthly to Dermatologists and Plastic Surgeons 100 + accounts
- Sell to new accounts, ultimately growing the territory
- Draw up sales activity reports & update Sales Force
- Present information regarding clients and sales at company meetings
- Devised new and innovative ways to market products
- Attend regional conferences when required
- Provide education training seminars and workshops to help improve the effectiveness and productivity of the brand
- Travel territory 90% of the time.
Ya-Man, USA
Business Development Manager
06.2021 - 02.2023
Job overview
- Responsible for establishing sales targets to meet company objectives
- Responsible for developing strategic sales plans based on company goals that will promote sales growth and customer satisfaction for the organization
- Work strategic plans to foster lasting relationships with client base
- Locate opportunities to expand client base
- Sets specific quarterly or annual sales goals
- Draw up sales activity reports
- Present information regarding clients and sales at company meetings
- Devised new and innovative ways to market products and services
- Attend national sales & marketing conferences
- Assists in designing marketing and promotional materials both in print and online to further develop Brand Awareness
- Conducts independent research into target consumer base
- Provide education training seminars and workshops to help improve effectiveness and productivity of new brand partners across the country.
- Generated new business with marketing initiatives and strategic plans
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
Dakota Biotech
VP of Business Development – Global
11.2019 - 06.2021
Job overview
- Responsible for growing brands and expand online globally, expand spa-based footprint globally, increase distributor base globally and launch new products
- Develop and lead direct response marketing programs, create successful campaigns with marketing team where strategies will directly and positively impact sales and customer acquisition
- Oversee all e-Commerce operations, enhancing digital channels to increase ROI while directing the e-Commerce strategy for multiple brands and assist distributors
- Develop and maintain marketing strategies for websites and, landing pages, SEO/SEM, Amazon, Facebook, Instagram, YouTube, influencer/blogger marketing, etc
- Direct strategic goals for revenue and profit targets by preparing reports, reviews, market trends, forecasts, and analysis
- Responsible for brand positioning for all collateral and storytelling the brand differences in consistent and powerful ways that connect with target audiences for all brands globally
- Articulate each brand’s voice and story for use in editorial content, advertising, online & spa-based communications, customer communications and all other outward facing materials
- Create, implement, and execute annual sales & marketing plans
- Work closely with all management to create demand and recognition for the Company and its products
- Responsible for collaborating with the marketing team to create before and after testimonials, reviews, etc
- Conduct and analyze market research to determine competitiveness
- Responsible for creating, planning and launching new products and go-to-market strategies
- Develop all education for brand partners to utilize and understand each brand
- Develop sales team to excel in their individual roles.
CBD Care Garden
Vice President of Sales & Business Development
11.2018
Job overview
- Responsible for establishing the sales targets to meet the company objectives
- Responsible for developing strategic sales plans based on company goals that will promote sales growth and customer satisfaction for the organization
- Support sales staff who are meeting with existing clients to discuss a company’s products and services while maintaining a sales pipeline due to a start-up environment
- Works to strategic plans to foster lasting relationships with client base
- Locates opportunities to expand client base
- Sets specific quarterly or annual sales goals
- Oversees the activity of Sales Management and Sales associates
- Draws up sales activity reports
- Works to ensure sales and productivity goals are met from the top down
- Presents information regarding clients and sales at company meetings
- Devises new and innovative ways to market products and services
- Attends national sales & marketing conferences
- Assists in designing marketing and promotional materials both in print and online to further develop Brand Awareness
- Conducts independent research into target consumer base
- Provide education training seminars and workshops to help improve the effectiveness and productivity of the sales team and new brand partners across the country.
Sanitas Skincare
Director of Sales & Education
01.2015 - 01.2018
Job overview
- Coach, mentor and develop a sales team of 8 sales representatives to meet and exceed revenue growth goals
- Hold sales team accountable to all sales goals, daily, weekly, monthly and annually
- Oversee customer service department and keep operations running smoothly with day-to-day activities
- Collaborate with marketing department and define sales strategies and processes
- Forecast properly for production department to be able to produce proper the number of products to maintain stock levels for sales
- Lead, train & inspire all Sanitas Staff on products, programs and initiatives
- Create new, innovative and remarkable education platforms
- Create, maintain and continually evaluate content of Product Knowledge Manuals
- Plan and participate in tradeshows, events and networking events to build relationships and further brand awareness
- Develop all sales channels and teams under each channel to grow throughout the United States.
Education
Central Michigan UniversityMt. Pleasant, MI
Some College (No Degree) from Communications
University Overview
College of International EstheticsDenver, CO
Licensed Esthetician
08.2014
University Overview
College of International EstheticsDenver
Certified in Microdermabrasion
University Overview
College of International EstheticsDenver
Certified in Chemical Peel
University Overview
University of PaychexRochester, NY
Payroll Certification from Payroll
University Overview
Trained in Salesforce
University Overview
Trained and Certified in Situational Leadership
University Overview
Proficient in Microsoft Office
University Overview
Skills
- Strategic Sales & Planning
- Product Training & Education
- Strategic Planning
- Contract Management
- Financial Management
- Business Development
- Operations Management
- Marketing
- Staff Development
- Workforce Management
Timeline
Practice Development Manager
Scientis Pharma, US
01.2023 - 02.2024
Business Development Manager
Ya-Man, USA
06.2021 - 02.2023
VP of Business Development – Global
Dakota Biotech
11.2019 - 06.2021
Director of Sales & Education
Sanitas Skincare
01.2015 - 01.2018
Strategic Development Officer
Advanced Wellness
01.2014 - Current
Vice President of Sales & Business Development
CBD Care Garden
11.2018
Central Michigan University
Some College (No Degree) from Communications
College of International Esthetics
Licensed Esthetician
College of International Esthetics
Certified in Microdermabrasion
College of International Esthetics
Certified in Chemical Peel
University of Paychex
Payroll Certification from Payroll
Trained in Salesforce
Trained and Certified in Situational Leadership
Proficient in Microsoft Office
Certification
Licensed Esthetician
Business Development
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