Amy Hastings
Chicago,IL
Summary
Versatile senior manager specializing in digital and content strategy and skilled at planning, implementing, and overseeing key improvements to drive business growth and efficiency. History of cultivating a collaborative culture with free exchange of ideas. Pursuing new professional challenges with a growth-oriented and innovative company.
Overview
16
16
years of professional experience
Work History
Senior Manager, Content & Website Strategy
American College Of Surgeons
07.2022 - Current
- Oversee digital content strategy to ensure it is aligned with ACS' overall business objectives while serving as product owner of facs.org and the Clinical Congress app to ensure best-in-class user experiences. The ACS website is a member- and public-facing website with 3000+ pages and 5 million visits per year.
- Manage content strategy and collaborate with ACS programs and staff to develop content and implement digital strategies for the ACS website (facs.org) and other ACS digital properties.
- Lead planning, development, execution, and communications rollout of a new members' only interface that pulled in content from our CMS and data from multiple sources including our AMS and e-business solutions.
- Develop and manage digital strategy (e.g., content, UX, web development) for initiatives and programs on the ACS website, including annual meetings and program launches, which includes maintaining and leading creation, curation, and editorial style of content to help internal stakeholders understand and produce on-brand content.
Senior Content Strategist
American College Of Surgeons
04.2021 - 07.2022
- Worked with ACS programs and staff to develop content and implement digital strategies for facs.org, email marketing efforts, and other ACS digital properties.
- Oversaw creation, curation, and editorial style of content and helps internal stakeholders understand and produce on-brand content.
- Edited content based on tone, style, and voice on facs.org, email marketing, and newsletters. Align style guide with members of the Division of Integrated Communications. In addition, review content on non-facs.org properties for ACS style, including the ACS Learning Management System and e-business.
- Developed and implemented digital strategy (e.g., content, UX, web development) and email marketing efforts, for initiatives and programs including annual meetings and other ACS websites.
- Compiled and analyzed performance metrics for email campaigns and newsletters to determine what is and is not working. Make recommendations based on data for improving email efforts.
Senior Electronic Production Editor
American College Of Surgeons
07.2017 - 04.2021
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Determined readiness of written pieces, made changes, and approved final versions for publication on ACS digital platforms.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Collaborated with fellow web team members on the development and display of more complex projects and served as quality control check leader on QA process for all digital content prior to go live.
- Reviewed email campaign content for clarity and ACS style, as well as made recommendations for how to better present messaging in email campaigns.
- Designed, tested, and deployed email campaigns and newsletters for ACS programs with recipient lists ranging from 100 to 58,000 people and tracked effectiveness of individual blasts.
- Facilitated and managed relationships on behalf of the Division of Integrated Communications for website recommendations, content refresh planning, ensuring adherence to ACS style in our learning management system and e-store, and cross-divisional collaborative efforts for Clinical Congress.
Electronic Communications Editor
American College Of Surgeons
06.2012 - 07.2017
- Reviewed and edited written material for the College's website(s) and other electronic communications vehicles.
- Ensured that copy and supporting materials are developed for optimal presentation in an interactive electronic communications environment according to industry standards.
- Developed metadata to improve SEO.
- Served as a member of thewebsite redesign team, which included reviewing new content management systems, evaluating the website's current content and microsites for future publishing, and editing and developing content
Associate Editor
Association Management Center
08.2010 - 06.2012
- Served as Managing editor for the American Pain Society (APS), International Transplant Nurses Society (ITNS), and Midwest Roofing Contractors Association (MRCA) and interim managing editor of the Awards and Recognition Association (ARA)
- Managed the editorial and production process of various publications for APS, ARA, and MRCA, such as a monthly e-newsletter, marketing materials, conference materials, and website redesign (www.ampainsoc.org).
- Coded e-newsletters, company communication pieces, AMC's intranet and external site, from scratch.
- Edited and created content for newsletters (Web and print), peer-reviewed journals, and conference/educational meeting materials (brochures, program books, abstracts).
- Proofed various editorial and Web projects, such as journals, brochures, postcards, book chapters, etc.
- Assisted with the production of large book projects. Tasks include author correspondence, copy editing, proofing, requesting permissions, and monitoring budgets and schedules.
Assistant Editor
Association Management Center
01.2009 - 09.2010
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Edited content for newsletters (Web and print), peer-reviewed journals, and conference/educational meeting materials (brochures, program books, abstracts).
- Worked with graphic artists, post-production team members and other specialists to produce relevant and accurate content.
- Proofed various editorial and web projects, such as journals, brochures, postcards, book chapters, etc.
Editorial Assistant
Association Management Center
01.2008 - 01.2009
- Proofread manuscripts and other forms of copy for general grammatical correctness.
- Assisted with layout work to meet aggressive production schedules for newsletters, design projects, and websites.
- Provided support to journal editors and reviewers.
Education
Bachelor of Arts - Journalism And Mass Communications
University of Iowa
Iowa City, IA2007
Bachelor of Arts - English Literature
University of Iowa
Iowa City, IA2007
Skills
- Digital Marketing
- Digital Platforms
- Content Strategy
- Content Management Systems
- Editorial Calendaring
- Communication & Writing Skills
Timeline
Senior Manager, Content & Website Strategy
American College Of Surgeons
07.2022 - Current
Senior Content Strategist
American College Of Surgeons
04.2021 - 07.2022
Senior Electronic Production Editor
American College Of Surgeons
07.2017 - 04.2021
Electronic Communications Editor
American College Of Surgeons
06.2012 - 07.2017
Associate Editor
Association Management Center
08.2010 - 06.2012
Assistant Editor
Association Management Center
01.2009 - 09.2010
Editorial Assistant
Association Management Center
01.2008 - 01.2009
Bachelor of Arts - Journalism And Mass Communications
University of Iowa
Bachelor of Arts - English Literature
University of Iowa
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