Amy Rae Gerber
New York,United States
Summary
"It is evident in her creative direction that Amy Gerber possesses that special something...a vision and aesthetic...that consistently delivers compelling and beautiful creative. From ideating a concept to executing a photo shoot, Amy's impeccable taste, sense of photography, and attention to detail are obvious in her creative executions. Amy is a perfectionist who will leave no stone unturned when casting the perfect model, finding the best photographer, and styling a set or wardrobe. Her keen eye and business savvy strike the perfect balance to produce exceptional visuals that are both beautiful and commercially viable. I've had the pleasure of working with Amy to develop new brands and refresh existing ones as well. For these projects Amy brought a bright and modern vision to her concepts, and followed through with executions that were both strategically and visually spot on, and always with an original, unique flair." - Susan Gallo, Creative Director
Overview
25
25
years of professional experience
Work History
Creative Art Director
Amerex Group
New York, United States
01.2023 - Current
- Conceptualize and execute creative projects that evolve and enhance visual identity for multiple brand initiatives.
- Direct creative teams by fostering innovation, collaboration and excellence.
- Establish elevated creative direction through select research, impactful visual storytelling, production savvy, and on-set expertise.
- Partner with colleagues, delivering on core business needs while ensuring the heightened aesthetic of brand imagery.
- Oversee all essential processes - shoot, pre/post production.
- Key brands: Red Carter, Beyond Control, Koolaburra by UGG, Sanctuary, Kate Spade, Modern Supply
Art Director, Photography
ELOQUII
New York, United States
07.2016 - 01.2022
- Conceptualized and executed elevated editorial and ecommerce photography, studio and location; Paris, Iceland, New Orleans, California, and New York.
- Developed and produced industry-leading imagery and visual solutions that strengthened brand loyalty, contributing to Walmart Inc.'s acquisition of Eloquii in 2018.
- Influenced brand vision throughout pre- to post-production, including ideation, on-set art direction, and editing.
- Art directed, heightening the brand aesthetic, which encompassed lighting, composition, styling, and beauty.
- Created innovative style guides to evolve the brand and uphold model diversity and inclusion.
- Led shoot team consisting of high-level industry talent and models.
- Collaborated with marketing, merchandising, and design teams to elevate brand awareness.
- Researched competitive landscape across global markets to identify trends and glean artistic inspiration.
- Project managed within established budget and timeline to ensure that creative objectives and business needs were met.
Digital Content Creative, Real Simple Magazine
Time Inc.
01.2014 - 01.2016
- Created brand content for inclusion in sponsored ads for Real Simple clients, including JP Morgan Chase Bank, Ford Motor Company, enhancing client engagement.
- Delivered freelance writing services for various clients, specializing in content creation and brand development to strengthen brand identity.
Creative Lead, Concept Design, Photography
Avon
09.2010 - 09.2013
- Spearheaded creative projects from concept through post-production, ensuring cohesive vision and execution.
- Developed brand aesthetic and art directed high-end photo shoots for start-up division.
- Ideated and created imagery that resonated with consumer through deep knowledge of photographic and design trends.
- Translated marketing strategies into creative executions that aligned with business goals.
- Led and inspired cross-functional teams, including designers, talent, and photographers.
- Managed workflow and oversaw layout, copy, and typographic treatments.
Concept Design, Brand Strategy, Consultant
Avon Products, Inc.
01.2009 - 01.2010
- Created innovative story concepts to develop and enrich presentation of merchandise across platforms; travelled globally for competitive research and inspiration.
- Developed brand positioning strategies for Avon beauty and personal care portfolios
- Analyzed consumer insights and market trends to guide campaign direction
- Collaborated with marketing, sales, and product teams on brand plans
Market/Style Editor
Meredith Corporation
02.2002 - 02.2007
- Cultivated products for features and represented magazine at press previews, market events, and trade shows, enhancing brand visibility at ICFF Highpoint, Architectural Digest, ENK International, Bubble UK, and Ambiente Frankfurt.
- Conceptualized and art directed photo shoots for market-driven pages, showcasing home design, fashion, kids, babies, and maternity, contributing to magazine’s recognition as an award-winning lifestyle publication.
Education
BA, Cum Laude - Creative Writing
Hamilton College
Clinton, NYSkills
- Creative leadership and art direction
- Concept development and branding
- Visual storytelling
- Editorial photography
- Ecommerce imagery
- Photography production
- Post-production editing
- Deadline-driven execution
Personal Information
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Timeline
Creative Art Director
Amerex Group
01.2023 - Current
Art Director, Photography
ELOQUII
07.2016 - 01.2022
Digital Content Creative, Real Simple Magazine
Time Inc.
01.2014 - 01.2016
Creative Lead, Concept Design, Photography
Avon
09.2010 - 09.2013
Concept Design, Brand Strategy, Consultant
Avon Products, Inc.
01.2009 - 01.2010
Market/Style Editor
Meredith Corporation
02.2002 - 02.2007
BA, Cum Laude - Creative Writing
Hamilton College