Ana Castronovo
Ojai
Summary
People-centered coach experienced in helping clients set meaningful goals, stay aligned with them, and build the skills needed to reach them. Adept at fostering clarity, self-awareness, and productive communication that enhances both personal and professional growth.. Professional coach skilled in guiding individuals toward personal and professional growth. Proven track record in fostering meaningful change through goal-setting, active listening, and customized strategies. Strong focus on collaboration and adaptability ensures effective teamwork and consistent results. Expertise in emotional intelligence, motivational techniques, and conflict resolution enhances client success and satisfaction.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Life Coach
Freelance
09.2021 - Current
- Working one on one supporting clients as they navigate life's challenges and strategically applying a road map towards meeting their clients goals
- Specialized focus with Non-violent communication through identifying feelings and needs to create the life the client is authentically meant to live
- Creating a safe container where clients can express their emotions without judgement
- Support clients in learning new behavioral techniques on how to relate to feeling and needs
- 12 step support if applicable
- Developed customized action plans aligned with individual client aspirations and challenges.
- Facilitated personal development sessions to enhance client self-awareness and goal-setting capabilities.
- Conducted regular assessments to track client progress and adjust strategies based on feedback and outcomes.
- Led group workshops focusing on communication skills, stress management, and emotional intelligence development.
- Guided clients to overcome limiting beliefs and barriers, resulting in increased self-confidence and personal empowerment.
Co-Founder, Consultant, and Manufacturer
Open Shop Co.
04.2020 - 09.2021
- Consulting for retailers to increase revenue and profitability through coaching on customer service, product development, and merchandising.
- Oversees all aspects of clothing manufacturing from design through production; sourcing fabric and trims, develop patterns, dye and specialty treatments, samples, and manages all cut and sew of production.
West Coast Regional Manager
Johnny Was
11.2014 - 04.2021
- Contributed to doubling Johnny Was retail footprint and gross revenue +$24M since 2014
- Rolled out 18 new stores and directly hired and trained over 25+ new employees
- Partnered with brand marketing team to build brand awareness, drive sales, and traffic to retail stores
- Partnered with Visual and Merchandising teams to drive and increase store sales
- Provided constant leadership and cultivated input from the retail team to aid the design team in order to drive sales
- Analyzed product sales in order to optimize inventory levels, assortment needs, planning and merchandising
- Worked closely with IT team in order to troubleshoot technical store issues
- Acted as de facto human resources department and liaison between retail operations and Johnny Was executive team
- Responsible for overseeing retail store maintenance, upgrades and redesigns to improve stores sales
- Successfully introduced and integrated an all-new retail team methodology corporate-wide
- Created a unique and progressive “state-of-mind” sales training program the company’s firstever
- Conduct weekly coaching calls with area and store managers to improve KPIs and implement action plans to ensure sales goals
- Managed supply ordering program, e.g. shopping bags, branded supplies
- Launched and executed new product categories through production
- Regularly created, evaluated and updated policies and procedures manuals
- Oversaw and managed all operational aspects of the company nationwide
- Began with JW when they had one store and have been instrumental in the growth and organization
Education
No Degree - Communication
Non-Violent Communication IIT
New Mexico 09-2022
Certified Life Coach -
Certified Life Coach Institute
Los Angeles, CA01.2022
MULTI-LEVEL MANAGEMENT TRAINING -
Friedman Sales & Management Training
Los Angeles, CA01.2016
SALES MANAGEMENT - undefined
Friedman Sales & Management Training
Los Angeles, CA01.2015
MEDIATION & CONFLICT RESOLUTION CERTIFICATE - undefined
Center for Dispute Resolution
Santa Monica, CA01.2014
MASTER OF ARTS - SPIRITUAL PSYCHOLOGY
University Of Santa Monica
Santa Monica01.2014
Skills
- Exceptional Leadership
- Outstanding Communication Skills
- Team Building
- Develop Coaching & Training Program
- Problem Solving
- Conflict Resolution
- Achieve Sales Excellence
- Creating a safe environment
- Motivational techniques
- Lifestyle coaching
- Behavior modeling
- Coaching techniques
- Group facilitation
- Resilience building
- Self-awareness
- Growth planning
- Work-life balance
- Community resources
Certification
Non-Violent Communication Certification
University of Santa Monica- Spiritual Psychology
Life Coach Certification
Mediation Certification
Timeline
Life Coach
Freelance
09.2021 - Current
Co-Founder, Consultant, and Manufacturer
Open Shop Co.
04.2020 - 09.2021
West Coast Regional Manager
Johnny Was
11.2014 - 04.2021
SALES MANAGEMENT - undefined
Friedman Sales & Management Training
MEDIATION & CONFLICT RESOLUTION CERTIFICATE - undefined
Center for Dispute Resolution
No Degree - Communication
Non-Violent Communication IIT
Certified Life Coach -
Certified Life Coach Institute
MULTI-LEVEL MANAGEMENT TRAINING -
Friedman Sales & Management Training
MASTER OF ARTS - SPIRITUAL PSYCHOLOGY
University Of Santa Monica