Ana Chavez
Long Beach,CA
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 10-year career. Tenacious, strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
12
12
years of professional experience
Work History
West Coast Territory Manager - Licensee Department
See's Candies
09.2019 - Current
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Managed over 60 accounts with over 200 sub-accounts within west coast territory.
- Built relationships with customers and community to establish long-term business growth.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Attended trade shows and industry events to promote company products and services.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Assisted in international store openings where I trained and developed new employees for ease of transition into team while also engaging in new store merchandising.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Generated reports on purchasing activities to support management decisions.
- Represented our department/brand through the support of events, trade show and international business.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Trained and mentored sales representatives in sales techniques and strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Organized promotional events and interacted with community to increase sales volume.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Identified prospects' needs and developed appropriate responses along with suitable information on products and services.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Developed and executed sales presentations as well as both internal and external product training.
Store Manager
Sees Candies - VS Shop
04.2017 - 08.2019
- Hired, trained and managed team of 8-20 shop management and team associates, including evaluating performance and enforcing disciplinary actions
- Developed three assistant managers to store managers within a three year period.
- Trained 20-45 new hires in designated territory every Q4.
- Updated store pricing, signage and merchandising based on current promotions
- Launched staff engagement, gender diversity and cultural programs that increased operational quality.
- Developed and optimized store schedules to meet expected coverage demands and maintain optimal service levels
- Participated in district conference calls and manager meetings on a weekly basis
- Fostered healthy team environments to promote collaboration and boost productivity
- Shared product knowledge with customers and made personal recommendations, which boosted upselling and cross-selling
- Prioritized sanitation, safety and health standards in work areas
- Received packages and deliveries and restocked inventory upon shipment arrival, checking merchandise into POS system
- Mitigated regulatory risks by coordinating audits to ensure protocol compliance
- Coached and empowered employees by creating and sharing motivational vision plans
- Maintained records of inventory stock and shrinkage by conducting product audits every 6 months
- Exceeded specific team goals and resolved issues by partnering with staff to share and implement customer service initiatives
- Reorganized sales floor, changing product layout to optimize customer flow and improve product visibility
- Met budget targets by controlling expenses and eliminating wasteful behaviors
- Enforced adherence to policies, standards and security protocols
- Managed inventory control, cash control, and store opening and closing procedures.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Manager
Swarovski
09.2016 - 01.2017
- Managed staff of 5 sales associates, 1 team leaders and 1 assistant managers.
- Assigned employees to specific duties to best meet the needs of the business.
- Reordered inventory when it dropped below predetermined levels.
- Instructed staff on appropriately handling difficult and complicated sales.
- Trained and evaluated personnel in sales and marketing.
- Examined merchandise to verify that it was correctly priced and displayed.
- Planned budgets and authorized payments and merchandise returns.
- Participated in district conference calls.
- Completed profit and loss performance reports.
- Trained and developed new associates on POS system and key sales tactics.
- Implemented a new ordering process and identified poor work habits to improve process effectiveness.
- Conducted annual store inventory.
- Directed and supervised employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
- Monitored sales activities to ensure that customers received satisfactory service and quality goods.
- Enforced safety, health, and security rules.
- Planned and budgeted accurately to provide business with resources needed to operate smoothly.
- Accomplished multiple tasks within established timeframes.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Cross-trained existing employees to maximize team agility and performance.
- Established team priorities, maintained schedules and monitored performance.
- Led a successful and organized store closure.
Assistant Manager
Cole Haan - Camarillo Premium
08.2013 - 07.2016
- Promoted from Key holder to Assistant Manager within 3 months.
- Interviewed job candidates and made staffing decisions.
- Managed staff of 12 sales associates, 2 team leaders and 1 assistant managers.
- Assigned employees to specific duties to best meet the needs of the store.
- Reordered inventory when it dropped below predetermined levels.
- Instructed staff on appropriately handling difficult and complicated sales.
- Hired, trained and evaluated personnel in sales and marketing.
- Examined merchandise to verify that it was correctly priced and displayed.
- Planned budgets and authorized payments and merchandise returns.
- Scheduled and led weekly store meetings for all employees.
- Increased profits through effective sales training and troubleshooting profit loss areas.
- Completed profit and loss performance reports.
- Trained and developed new associates on POS system and key sales tactics.
- Implemented a new ordering process and identified poor work habits to improve process effectiveness.
- Conducted store inventories once per year.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Successfully operated the store for 6 months while Store Manager was on sick leave.
- Created employee schedules to align coverage with forecasted demands.
Education
Associate of Science - Criminal Justice And AA in Behavioral Sciences
Oxnard City College And Ventura City College
Associate of Arts - Business Administration And AA in Economics
Oxnard College
Oxnard, CA2019
Skills
- Highly Dependable
- Self-motivated
- Detail-oriented
- Adaptability
- Strategic thinker
- Goal-oriented
- Customer-oriented
- Sales Expertise
- Team-oriented
- Excellent multi-tasker
- Organizational strengths
- Product and Service Sales
Languages
Spanish
Native or Bilingual
Timeline
West Coast Territory Manager - Licensee Department
See's Candies
09.2019 - Current
Store Manager
Sees Candies - VS Shop
04.2017 - 08.2019
Manager
Swarovski
09.2016 - 01.2017
Assistant Manager
Cole Haan - Camarillo Premium
08.2013 - 07.2016
Associate of Science - Criminal Justice And AA in Behavioral Sciences
Oxnard City College And Ventura City College
Associate of Arts - Business Administration And AA in Economics
Oxnard College
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