Dynamic sales and development professional with over 7 years of proven expertise in lead generation and customer engagement, driving substantial market expansion and pipeline growth. Recognized for a visionary approach to negotiation and digital marketing, consistently exceeding targets while fostering a collaborative team environment. Committed to leveraging innovative strategies that enhance sales efficiency and contribute to sustainable organizational success. A results-oriented mindset ensures adaptability and success in fast-paced, competitive landscapes.
Overview
18
18
years of professional experience
Work History
Director of Marketing and Admissions
Raleigh Hills Management LLC
02.2025 - Current
Developed and implemented comprehensive marketing strategies to enhance brand visibility and market share.
Led cross-functional teams to execute integrated marketing campaigns across digital and traditional channels.
Analyzed market trends and customer insights to inform product positioning and promotional strategies.
Oversaw budget allocation for marketing initiatives, ensuring optimal resource utilization and ROI.
Established key performance indicators (KPIs) to measure campaign effectiveness and drive continuous improvement.
Built strong relationships with industry professionals and influencers.
Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
Evaluated competitor activity to inform strategic decision-making within the marketing department.
Developed and presented marketing plans and reports to CEO and shareholders.
Spearheaded market research initiatives to identify trends and opportunities for growth.
Improved lead generation through targeted email marketing campaigns and data-driven analytics.
Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
Established partnerships with key industry influencers to amplify brand reach and credibility.
Director of Sales and Marketing
Esprit Cosmetic Surgeons
01.2023 - Current
Lead sales strategy for growth, achieving measurable revenue increases, fostering team collaboration.
Spearhead sales and marketing strategies, driving revenue growth and market expansion. Oversee team performance, fostering a culture of excellence and innovation.
Implement data-driven marketing campaigns, resulting in substantial client acquisition. Negotiate contracts, significantly boosting company profitability.
Cultivate strong relationships with key stakeholders, enhancing brand reputation. Lead cross-functional teams to develop and execute integrated marketing plans.
Pioneer digital marketing strategies, leveraging emerging technologies to capture new market segments. Develop unique selling propositions for cosmetic surgery services.
Shape long-term sales and marketing vision, aligning with organizational goals. Identify and capitalize on market trends, positioning the company for sustained growth.
Sales Development Representative
St. George Women's Health
06.2019 - 01.2023
Drove sales pipeline growth through strategic outreach, qualifying leads and setting appointments. Consistently exceeded targets, contributing to revenue expansion.
Cultivated strong relationships with potential patients/clients, showcasing product value. Collaborated with sales team to refine pitches and boost conversion rates.
Analysed market trends and customer data to identify high-potential leads. Implemented data-driven strategies, resulting in improved lead quality and sales efficiency.
Achieved and surpassed monthly quota targets through effective lead nurturing and follow-up. Contributed to significant growth in new patient acquisitions.
Pioneered new outreach methods, leveraging social media and digital platforms. Enhanced prospect engagement, leading to increased demo bookings and sales opportunities.
Application Data Analyst
Utah Tech University
05.2018 - 06.2019
Analyzed student application data to identify trends and patterns, providing actionable insights for informed decision-making. Enhanced data visualization techniques for clearer reporting.
Streamlined data collection processes, reducing processing time and improving accuracy. Developed automated reports, freeing up staff time for strategic initiatives.
Partnered with diverse university departments to gather and interpret data, fostering cross-functional cooperation. Facilitated data-driven discussions in team meetings.
Introduced new data analysis tools, modernizing the university's approach to student information management. Proposed creative solutions to longstanding data challenges.
Meticulously cleaned and validated datasets, ensuring high data quality standards. Conducted thorough quality checks on all reports before distribution.
Scrutinized student data, uncovering trends for strategic decision-making. Refined data visualization methods, enhancing report clarity and accessibility.
Food and Beverage Supervisor/Bartender at AC Hotel By Marriot Raleigh North HillsFood and Beverage Supervisor/Bartender at AC Hotel By Marriot Raleigh North Hills
Executive Assistant to the Chief Executive Officer at Lincoln Center LLC and Raleigh ProsthodonticsExecutive Assistant to the Chief Executive Officer at Lincoln Center LLC and Raleigh Prosthodontics